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Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up

Event Marketer

ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. Pivoting from sports to crime dramas, ION developed two interactive experiences. Hosted from 8 a.m.

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The Rise of Women’s Sports Activations

Event Marketer

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. She raced with the support of e.l.f.

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New and Renovated: For Meetings in Postcard Cities

Smart Meetings

They look oh-so-much better from a floor-to-ceiling meeting room window. In addition to technological enhancements such as amplified Wi-Fi capabilities and keyless locks, the renovation transforms the lobby, meeting and event spaces, bar and lounge and restaurant in addition to bringing a new fitness center. The 1,662 sq.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. The strategy is quite relatable: Sports and tailgating are fun, but the bathroom situation at such events is most certainly not.

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Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City

Event Marketer

Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. The post Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City appeared first on Event Marketer. Agency: 160over90.

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The Live Events Industry Needs Your Voice: Support a NAICS Code Revision

Smart Meetings

Corporate Events (meetings, conferences, tradeshows, product launches, brand activations, consumer shows, company parties). Sporting Events (local/professional sports, marathons, tournaments, rodeos). An award-winning industry leader, Wendy was recently honored with the 2024 Smart Women in Meetings Visionary Award.

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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

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