Event Marketer

JANUARY 9, 2025

The sprawling dual exhibit featured emerging technologies from 24 startups on one side and thought leadership programming on the other. As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Im always looking for unusual startups.

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2025 Trade Shows Technology Event Marketing 290

Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.

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Smart Meetings

DECEMBER 19, 2023

Trade shows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.

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Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration.

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Event Marketer

MARCH 25, 2025

Her marketing experience then took her to a few medical technology startups as a director of marketing communications and product marketing. Conferences and trade shows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says.

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EventMB

FEBRUARY 9, 2023

As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future. Miguel Neves Read the Complete Story On Skift Meetings

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Event Marketer

JANUARY 27, 2025

A few other interesting notes: Several exhibitors noted that they added meeting space for this CES, sometimes at the expense of the demo areas. And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) Experiences that fulfilled the promise of CES.

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2025 Automotive Trade Shows Transportation 263

Smart Meetings

APRIL 10, 2025

The nature of business meetings has undergone a significant transformation. Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models.

Hotels 130

Hotels Meetings Advertising Hospitality 130

Smart Meetings

MAY 31, 2022

If there is a silver lining to the pandemic for the meetings industry, it’s this: The pandemic accelerated the evolutions of meetings. Like the typewriter, print publications and fax machines, the fully in-person meeting would have eventually become extinct. People know how to use them, and they make great meeting programs.

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Meetings Social Media Trade Shows 2022 306

Event Marketer

JANUARY 27, 2025

The Intel Technology Showcase at CES 2025 was an invitation-only space for customers, press, influencers, and ecosystem partners to get uninterrupted hands-on time with Intel technology and product experts. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer.

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EventMB

MAY 24, 2022

And trade show organizer, Emerald , was listening and in May introduced its new accelerator division, Emerald Xcelerator. It will help C-Suite executives discover Web3 and learn among peers as a way to grow their organizations and careers by unlocking the potential of decentralized technologies.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Eventmobi

MAY 30, 2019

In this blog, we’ll be highlighting three major trends for trade show booth design in 2019. These trends are connected to larger shifts in society and where the events and meetings industry is heading, if not already there. That’s where the advancements in event technology can really be taken advantage of.

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Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. Wed take the themes and bring them to life through the use of technology.

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2025 Tech Technology Event Marketing 278

Conferences that Work

AUGUST 24, 2020

Here are five meeting design books I especially recommend. Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). In an outrageous display of chutzpah , I wrote three of these books. [If

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Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

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Meetings Trade Shows Tech Event Tech 264

Eventmobi

JULY 31, 2024

An annual meeting is many things—a gathering, an experience, and a way to build connections. That’s especially true once you hit the trade show floor.) But an annual meeting is only three days out of the year, maybe four. Many organizations are producing better meetings than ever.

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Meetings Education Trade Shows Conference 351

Event Marketer

JANUARY 15, 2025

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. And from a design strategy perspective, there certainly was. Access more of our CES 2025 coverage here.

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2025 Sustainability Technology 2017 298

Event Marketer

NOVEMBER 24, 2024

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

Smart Meetings

JUNE 5, 2024

Grand openings and major renovations refresh meeting space in famous international cities All across the world, in some of the most sought-after international cities, come new and renovated hotels and meeting spaces, leaving the stage set for outstanding gatherings, wherever your attendees may be traveling from to get there.

Food and Beverage 244

Food and Beverage Meetings Hotels Trade Shows 244

Smart Meetings

MARCH 1, 2025

Plan with Confidence Elevating Excellence: Why Meeting Planners Are Choosing the Pennsylvania Convention Center With over one million square feet of saleable space and the largest ballroom in the northeast, the Pennsylvanian Convention Center offers meeting planners an unbeatable blend of scale, service, and sustainability.

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Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. COVID did many things for us, good and bad.

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Trade Shows 2023 Marketing Management 305

Event Marketer

MAY 2, 2025

Granted, the point was to showcase Google Clouds products but with the speed of AI adoption, it wont be too long before brands will be able to level-up their trade show engagement game and meet rising attendee expectations because once youve experienced it, its like your first time with AItheres no going back.

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Trade Shows Tech Event Apps Fashion 147

Smart Meetings

APRIL 8, 2025

As an Amazon affiliate, Smart Meetings earns from qualifying purchases. I still have that bookits under my bed with a stack of old Smart Meetings magazines. Additionally, the content seems more suited for planning niche events rather than large-scale occasions like trade shows or weddings. We appreciate your support.

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Event Planning Financial Event Management Insurance 217

Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

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Event Marketer

SEPTEMBER 13, 2024

John Blyth, Marketing and Communications Manager, Ricoh Europe Graphic Communications Group When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional.

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Trade Shows 2008 Transportation Marketing 264

Smart Meetings

JANUARY 24, 2025

With a backdrop of rising costs, exhibitors are making choices that can negatively affect the show organizers revenue and the stability of the exhibitions and events industry. Trade shows remain a unique marketing channel, offering access to valuable data, relationship-building opportunities, and measurable ROI.

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Event Marketer

MARCH 17, 2025

Tapping into a new frontier of AI agents, Dell Technologies created an intimate space in an otherwise open booth to let attendees interact with its new digital human assistant. The demo area glowed with on-brand blue and protected the experience from the noise of the show floor while building the intrigue for the interaction.

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Healthcare Tech 2025 Transportation 261

Event Marketer

MARCH 6, 2023

CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. This year’s show, Jan. The post What to Expect in Experiential Technology This Year appeared first on Event Marketer.

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Technology Automotive 2023 Transportation 263

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? That’s a big part, too.

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Trade Shows Healthcare Sustainability Sponsorships 306

Smart Meetings

NOVEMBER 2, 2023

The time has come for us to take proactive steps to address these challenges in the corporate meeting space. As a corporate meeting and event industry professional with over 25 years of experience, I have witnessed first-hand the negative impacts of work-related stress.

Meetings 246

Meetings Corporate Meetings Trade Shows Management 246

Smart Meetings

OCTOBER 18, 2023

Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. Sophie Hulgard, Chief Sales Officer at Accor, says, “The total global meetings industry worldwide is forecast to be worth $1.78

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Meetings 2030 Food and Beverage 2024 246

Smart Meetings

OCTOBER 18, 2023

Meet at these bright new and renovated resorts in San Diego, Oahu and Barbados that enjoy sunshine and the ocean breeze nearly every day of the year. The resort draws inspiration from its island location to host tranquil yet highly motivating meetings and events. Each space is fully equipped with modern, state-of-the-art technology.

Meetings 246

Meetings Food and Beverage Trade Shows Hotels 246

Smart Meetings

NOVEMBER 17, 2022

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Time management and wellness is also a major factor for meeting guests today. Joanna Pineda.

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Association Meetings Meetings Trade Shows B2B 246

Event Marketer

FEBRUARY 8, 2024

But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. It’s hard to imagine, when a technology is in millions and millions of cars around the world, what that actually means.

Trade Shows 298

Trade Shows 2024 Tech Marketing 298

Eventmobi

JULY 26, 2022

Meet the Person Behind the Magic. Rachel Lyon is a member of the planning team for all of CSAE’s conferences and events, including the development and execution of their event app technology. “We were searching for a flexible, robust event app that would meet our unique needs and could enhance our attendees’ experience.”

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Event Apps Trade Shows Speakers Conference 323

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. The post Reinventing Business Models for Events appeared first on Smart Meetings. But the reality is that 80% of virtual attendance is free.

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