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Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’

Event Marketer

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

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5 Financial Management Tips for Association Event Organizers

Eventmobi

Sponsorship revenue. Set a dollar amount you hope to generate from sponsorships to cover event costs. For example, if your organization wants to develop more partnerships with local businesses, setting financial goals around sponsorship revenue would make sense in the context of your strategy. Sponsorships.

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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

Negotiate the Details Prepare for pushback on all fronts, Payne advised. “I Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts. The post Tips for Negotiating Your Next Big Event Contract appeared first on Smart Meetings.

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EMS 2025: Everything You Missed on Day Two

Event Marketer

HOT TOPICS The days variety of packed panels and sessions delved into a wide range of subjects, including flagship event strategies with Canva, money-cant-buy experiences with BMO, sponsorship ROI with Visa, logistics tactics with FOX Sports, budgeting negotiations with Cognizant, the trade show booth of the future with Johnson & Johnson and Alcon, (..)

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5 Steps to Get Sponsorship for Your Events

Eventinterface

Sponsors leverage their sponsorship as a marketing strategy. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. At the same time, however, don’t be afraid to negotiate so that what you get out of it is fair for you. The secret of successful sponsorship programs.

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5 Mantras Event Planners Should Live By

Picatic by Eventbrite

Whether you need to get pumped up to power through an event-day marathon or a tricky sponsorship negotiation, […]. You know it’s worth it when you see the smiles on your attendees’ faces — but sometimes it’s hard to remember that feeling during a last-minute crisis.

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66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?