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Q&A: Mark Cooper at 2025 IACC Americas Knowledge Exchange

Smart Meetings

The annual event offered a wide range of education sessions on sustainability, connection, F&B, leadership and so much more. Last year, we saw AI becoming a trend for meeting planners, but nobody was talking about its role in venue operations. This year, sustainability continues to be huge. Its all connected. Its essential.

2025 241
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2025: a year when technology will be pivotal and demand growth polarises.

Prestige Events Magazine

Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.

2025 258
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15 Big, Bold Trade Show Ideas from EMS 2025

Event Marketer

Negotiate budgets like a pro. If you dont have a national sales rep, youre not negotiating, says Strickler-Vazquez about negotiating with event venues. Tapping an industry partner as an advocate can also bring negotiating power. Negotiate on ideas a venue or property can sell to others.

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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. Negotiate the Details Prepare for pushback on all fronts, Payne advised. “I

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Trending Insights: 3 Key Trends Shaping the Meetings Industry in 2025

Smart Meetings

As a luxury hotel sales director, youve seen how increasingly sophisticated meeting planners are becoming in their venue selection. Sustainability Is Non-Negotiable More planners are prioritizing eco-conscious venues and destinations. Today’s elite corporate clients expect more than just recycling programs.

2025 130
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What Meeting Planners Want: Understanding Their Needs & Pain Points

Smart Meetings

They are responsible for finding the perfect destination, securing a venue, managing logistics, and ensuring a seamless experience for attendees. Rising costs for venues, catering, A/V services, and transportation mean they are constantly looking for the best value.

Meetings 130
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Booked and Busy: The Best Event Planning Reads You’ll Actually Use

Smart Meetings

It covers everything you need to know about event planning, including finding venues, building a team, negotiating contracts, and even measuring success after the event is over. The book takes readers through all the essential steps, like creating a budget, choosing a venue, and navigating health and safety regulations.