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15 Big, Bold Trade Show Ideas from EMS 2025

Event Marketer

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Negotiate budgets like a pro. Lean into localization.

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EMS 2025: Everything You Missed on Day Two

Event Marketer

And among the sessions, a few trends emerged: Collaboration & Transparency Partnerships are more important than ever, and todays successful collabs require communication, mutual respect, and clear expectations that foster trust and transparency.

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IAEE Women’s Leadership Forum Slayed Misconceptions

Smart Meetings

Reframing on everything from behavioral stress and positive negotiations to Zellenial motivations and the “power of no” ensued. Learn More: Smart Start Podcast on Championing Women in Events Negotiate Fearlessly Forget what you thought you knew about negotiating as a zero-sum game played best by stoic men.

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What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

No question, negotiating contracts is going to get more complicated as the industry rebounds. We still haven’t heard of any examples of successful online trade shows. Future bookings are getting more difficult as organizations are more reluctant to take on new risks. Member Considerations and Communications.

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5 Ways to Streamline Your Corporate Event Planning

Attendease

Trade shows and exhibitions These large-scale industry gatherings allow companies to showcase products or services, connect with prospects, meet with partners/vendors, and assess competitors. Negotiating with vendors and adhering to their policies 5. Finding and booking an appropriate event venue 2.

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Q&A: 10 Minutes with Erin Taylor of Oatly

Event Marketer

The busy showfloor can be exhausting, but at the same time gives her so much energy, Taylor says, serving samples and making sure that every aspect of the brand’s largest annual trade show activation runs smoothly. EM caught up with Taylor at Expo West over espresso martini soft serve for trade show insight and life-on-the-road tips.

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The Secret to Winning with Exhibitors, Even with Skyrocketing Costs

Smart Meetings

With a backdrop of rising costs, exhibitors are making choices that can negatively affect the show organizers revenue and the stability of the exhibitions and events industry. Trade shows remain a unique marketing channel, offering access to valuable data, relationship-building opportunities, and measurable ROI.