Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

Sponsorships 287

Sponsorships Wireless 2024 Advertising 287

Event Marketer

FEBRUARY 14, 2022

As a challenger brand, Acura aims to support and celebrate diverse, underrepresented voices in the indie film industry, and as presenting sponsor at Sundance, the automaker illustrated its continued commitment to amplifying those voices by partnering on two virtual events focused on diversity and inclusion. “I

Sponsorships 330

Sponsorships 2022 2021 Marketing 330

Event Marketer

DECEMBER 17, 2024

EM: Why is your sponsorship strategy focused on creating family-friendly experiences? The kids get some stretching, they breathe, they get to feel what their body is experiencing and get present with themselves. And I would say same thing for Austin’s City Limits and Austin Kiddie Limits.

Food and Beverage 276

Food and Beverage Marketing Sponsorships Transportation 276

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 320

Sponsorships Food and Beverage 2023 Sports 320

Event Marketer

JANUARY 23, 2025

This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 Main Street to create Adobe House, which from Jan. 24-27 is offering three levels of activations, content and special events.

2025 286

2025 Sponsorships 2024 Marketing 286

Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

Sponsorships 280

Sponsorships Negotiating Social Media Travel 280

Eventmobi

MARCH 19, 2025

Sponsorship revenue. Set a dollar amount you hope to generate from sponsorships to cover event costs. For example, if your organization wants to develop more partnerships with local businesses, setting financial goals around sponsorship revenue would make sense in the context of your strategy. Sponsorships.

Financial 195

Financial Management Sponsorships Advertising 195

Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

Sports 296

Sports Sponsorships Wireless 2023 296

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Presented by Complex, a pop-up on Oct. Ahead of the U.S. Grand Prix weekend.

Apparel 315

Apparel 2009 2024 Sponsorships 315

Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna. The engagement didn’t stop there.

Sponsorships 320

Sponsorships Fashion Retail Sports 320

Event Marketer

MARCH 1, 2024

The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. Over in the Vibes Village presented by American Weed Co., s sponsorship kept the good vibes going beyond the festival, too. music festival—until Cali Vibes 2024, that is. American Weed Co.’s

Sponsorships 193

Sponsorships Apparel 2024 Advertising 193

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

Sponsorships 263

Sponsorships 2024 2023 Sports 263

Event Marketer

FEBRUARY 19, 2025

Agency: Day One Agency) Photo credit: Alison Yin/AP Content Services for American Express AT&T Returning once more as presenting sponsor of NBA All-Star, AT&T had a multifaceted presence in San Francisco. It also served as presenting sponsor of the NBA x HBCU Classic. Agencies: Wasserman, experiential; Extension PR, p.r.)

2025 261

2025 Apparel Sports Sponsorships 261

Event Marketer

MARCH 25, 2024

Presented as live ticketed events from July 27 to Aug. NBC also announced that IMAX will present its broadcast of the Olympics Opening Ceremony at more than 150 locations on July 26, marking the first time the Opening Ceremony will be presented live in the format. But wait, there’s more. THIS IS JEOPARDY! (ON

Sponsorships 287

Sponsorships Insurance Sports Banking 287

Event Marketer

OCTOBER 2, 2023

The MLS Soccer Celebration serves as an annual All-Star Week fan festival, which this year was presented by Coke Zero Sugar. On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours.

Sports 327

Sports Sponsorships Retail 2023 327

Event Marketer

OCTOBER 30, 2024

On March 9, the automaker served as presenting sponsor of the “MAMA’s Night Market: Year of the Dragon” Lunar New Year celebration at Los Angeles’ Central Plaza in Chinatown. And as presenting sponsor, Honda played a big experiential role with its DreamLab activation.

Marketing 286

Marketing Entertainment 2024 Sponsorships 286

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Event Marketer

NOVEMBER 25, 2024

The brainchild of Reddit co-founder Alexis Ohanian, the event was held at Icahn Stadium in New York, where the audience experienced a blend of high-stakes racing, live entertainment and in-stadium sponsorship activations. On the sponsorship end, Tiffany & Co.

Sponsorships 296

Sponsorships Sports Trade Shows Tech 296

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

MARCH 10, 2025

The sponsorship , which includes serving as Presenting Partner of the NWSL Challenge Cup for the next three seasons, reflects e.l.f.s Cosmetics is leveraging its position as the Official Makeup and Skin Care Partner of the National Womens Soccer League (NWSL) to empower the next generation of female leaders in both sports and business.

Banking 253

Banking Sports Sponsorships Retail 253

Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Demonstrate how their sponsorship will provide ROI and help them achieve their desired outcomes. Outline sponsorship benefits.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. Keep your data up to date and only present data that satisfies your own company benchmarks. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. The secret of successful sponsorship programs. RELATED ARTICLES.

Sponsorships 185

Sponsorships Negotiating Social Media Advertising 185

Event Marketer

APRIL 11, 2025

The Tampa Convention Center welcomed 22,241 fans from April 3-6 for the Womens Final Four fan festival, Tourney Town presented by Capital One, and Saturday marked the highest single-day attendance since 2018. A ceremony in honor of the NCAA Womens Final Four Legacy Project presented by Dove took place on April 2. Lane Riverfront Park.

2025 146

2025 Sponsorships Sports 2018 146

Event Marketer

OCTOBER 31, 2024

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Acura presented a drone show that depicted golfers and the club in the sky, and it led into a performance by rapper Larry June on the main stage.

Food and Beverage 294

Food and Beverage Social Media Entertainment Tech 294

Event Marketer

JANUARY 30, 2025

Acura has returned as presenting sponsor and official vehicle of the event for the 15 th consecutive year, Chases upscale lounge experience is back, and Voxs media studio, Vulture Spot, is alive and well. Agencies: Amplify; Groundwork Events) ACURA As presenting sponsor of the fest, Acuras presence at Sundance 2025 is multifaceted.

2025 269

2025 Entertainment Hospitality Marketing 269

Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

Sponsorships 296

Sponsorships Sports Technology Tech 296

Event Marketer

FEBRUARY 14, 2025

Later, Marriott Bonvoy House presented by Visa took over House of Blues New Orleans on the evening of Feb. The exclusive event put on by Gallery Media Group and presenting sponsor Ulta Beauty on Feb. SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences.

Sports 236

Sports Apparel Sponsorships Hospitality 236

Event Marketer

OCTOBER 20, 2021

Fans could livestream the iHeartRadio Daytime Stage presented by Samsung Galaxy via the LiveXLive platform and app, which featured exclusive content captured backstage in addition to the performances. More Festival Sponsorship Strategies: How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball. SPONSOR EXPERIENCES.

Sponsorships 315

Sponsorships 2021 Retail Entertainment 315

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Even within the Super Bowl Experience presented by Panini (SBX) at the New Orleans Ernest N. STARTER At SBXs NFL Shop, Starter was the only brand that presented a New Orleans-themed booth.

Apparel 272

Apparel Sports Food and Beverage Fashion 272

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Product showcases and demos.

2030 310

2030 Sponsorships 2007 Fashion 310

Event Marketer

JANUARY 27, 2025

Just next to the carriage was a screen presenting the brands Zen Commute campaign film, along with information on the audio content, which was displayed like a traditional train timetable. Brand ambassadors were nearby to answer questions. Our favorite part?

2025 275

2025 2023 Sports Marketing 275

Event Marketer

FEBRUARY 27, 2024

The brand also hit up NBA Crossover with the Starry Ar3na: Presented by Lem & Lime (the brand’s mascots). And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. to duke it out in a trivia contest centered on basketball and pop culture knowledge.

2024 324

2024 Sponsorships Sports Retail 324

Velvet Chainsaw

APRIL 30, 2020

As you select speakers or session leaders, you’ll want to get their commitment that the topic they are addressing at your conference hasn’t been presented elsewhere. Sponsorship, however, can be significantly leveraged as long as you are able to attract a good audience. We need to lead and focus on emerging or late-breaking issues.

Conference 442

Conference 2009 Sponsorships Speakers 442

Attendease

SEPTEMBER 22, 2023

Did they interact with the presenters and each other? To calculate ROI, first, sum up all the streams of revenue, from ticket sales and sponsorships to merchandise. Which sponsorship packages were most popular? Getting people in the door is only the first step. The real success lies in keeping them engaged throughout the event.

Social Media 396

Social Media Financial Sponsorships Events 396

Event Marketer

JANUARY 14, 2025

As a presenting partner of the SCOPE Art Show, the company provided customers with access to lounges, live performances and guided SCOPE tours. 5, was the late-night, invite-only Night Shift party presented by American Express and Delta at Jon & Vinny’s Residency, a pop-up Italian restaurant within the Rubell Museum.

Food and Beverage 296

Food and Beverage 2024 Fashion Travel 296

Attendease

JANUARY 6, 2023

Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Make sure to ask questions during the presentation, ask attendees to participate through chat, create live polls and surveys, etc.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360