Event Marketer

JANUARY 31, 2024

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P.

2024 322

2024 Marketing Entertainment Apparel 322

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Virtual meetings add a new string to the bow of the event industry, as a sustainable, efficient and measurable tool that can meet event goals. Sponsorship professionals are encountering challenges in securing the same investment levels they were used to.

Sponsorships 115

Sponsorships Travel Consulting Sustainability 115

Smart Meetings

DECEMBER 19, 2023

As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events.

Trade Shows 246

Trade Shows 2024 Sustainability 2023 246

Endless Events

JUNE 24, 2020

Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. So if you’ve been wondering what your options are, then just sit back, relax, and join us on this awesome journey through the world of sponsorships in the virtual realm!

Sponsorships 116

Sponsorships Social Media Conference Events 116

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. And the insights delivered across many sessions ultimately pointed to the opportunities that the new reality—and starting with a clean slate—present. We create experiences.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

EventSource

FEBRUARY 27, 2024

Meanwhile, Snap 'N Sweet presented a fun 360 photobooth experience, adding an extra layer of excitement to the festivities. A variety of delicious wines was served throughout the event, with sponsorship from Grapefully Yours , known for their offerings, including customized labels for wedding and event souvenirs.

2024 317

2024 Entertainment Sponsorships Sustainability 317

Event Marketer

OCTOBER 16, 2023

pic.twitter.com/Cs1vSNHgQv — Snap for Business (@SnapForBusiness) September 19, 2023 Denny’s AR Menu Features Exclusive Items For the debut of a new brand platform and menu offering more comfort food, Denny’s turned to augmented reality to spread the word and present consumers with special offers.

Fashion 307

Fashion 2023 Sponsorships Technology 307

Smart Meetings

NOVEMBER 11, 2022

More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Sustainability should be a demonstrated priority,” said Eran Ben-Shushan, CEO and co-founder of Bizzabo , in a written statement. As in-person events gain momentum, attendee expectations are higher than ever.

Technology 246

Technology Sustainability Sponsorships Education 246

Conferences that Work

AUGUST 30, 2021

However, expanding presenter diversity wasn’t successful at one of the meetings. Several of the meeting groups expect to hold hybrid meetings in the future : “GLEON is increasingly aware of barriers for meeting attendance, despite a long running sponsorship program. 50 -person workshop in Minneapolis, Minnesota, U.S.A.,

Meetings 295

Meetings 2020 Conference Travel 295

Event Marketer

DECEMBER 13, 2021

More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The good auto shows present a really rich opportunity for marketers because of the audiences they attract–increasingly young, female and culturally diverse,” he says. DIRECT-TO-CONSUMER MINDSET.

Automotive 293

Automotive 2022 2020 Sponsorships 293

Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Food and Beverage 274

Food and Beverage Apparel Sports Sponsorships 274

Smart Meetings

DECEMBER 20, 2022

The pressure to stay professional, the self-consciousness of our self-presentation and competition or disagreements can all create barriers in the workplace and breed misguided opinions amongst colleagues. Read More: WTTC Survey Assesses Cities’ Sustainable Tourism Growth.

Tourism 49

Tourism Travel 2016 Sponsorships 49

Event Marketer

JULY 3, 2023

The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it.

2023 246

2023 Fashion Advertising Sponsorships 246

Event Marketer

DECEMBER 27, 2021

Our Tazo fans, many of whom are young adults, care deeply about sustainability efforts and are very aware, especially today, of where and how they spend their dollars,” says Laraine Miller, president at Unilever Tea Americas. Kohl’s served as presenting sponsor of an inclusive drive-in fashion show promoting adaptive fashion.

Marketing 326

Marketing Fashion Education Apparel 326

Eventmobi

MAY 26, 2020

Some features of your event technology that you may already be familiar with can actually be leveraged to showcase your sponsors and exhibitors, and add value to the sponsorship packages you are creating. Have your top sponsors contribute towards your Corporate Giveback or other sustainability efforts, like the Virtual Forest Initiative.

Sponsorships 195

Sponsorships Social Media Events Sustainability 195

Eventmobi

JUNE 11, 2018

Tip: Use PartySlate.com to source the best local vendors in large American cities for your events—a resource event planner extraordinaire Michael Cerbelli shared during his “Hot List” presentation (more on this later in the blog). They can also be branded so you can use them as a sponsorship source.

2018 189

2018 Event Planning Speakers Sponsorships 189

Prestige Events Magazine

NOVEMBER 30, 2023

From what we’re already witnessing, I think we’re likely to see a shift towards more digitalised and data driven events to facilitate even greater revenue generation through direct sponsorship. Delegates and event planners want the best of the past, present and future seamlessly blended into one.

2024 147

2024 Meetings 2030 Sustainability 147

Event Marketer

SEPTEMBER 18, 2023

Quirky Culinary Events Wendy’s Floats a Sampling Barge for Huskies ‘Sailgaters’ in Seattle A highlight of the activation was a “Waterside Chat” with Sharapova moderated by fellow former pro tennis player Andrea Petkovic and presented in partnership with Racquet.

2024 313

2024 Sustainability Education Marketing 313

ePly

APRIL 9, 2024

Sponsorship success correlates directly to the overall scalability of your results, so investing enough in yours is crucial if you’re serious about planning a successful virtual or in-person event. However, innovative event sponsorship ideas that break the mold in fun, tasteful ways can be hard to come by.

Sponsorships 62

Sponsorships Social Media Events Advertising 62

Guidebook

FEBRUARY 12, 2025

The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands. Attendees gain insights on key sustainability topics like decarbonization, disclosure and supply chains. Why It Works: Clear presentation of the All-Access Pass and what it includes.

Retail 78

Retail Sports Events Sustainability 78

Event Industry News

SEPTEMBER 11, 2020

Steered by co-founder Peter Deitz (pictured) and team, the company has already shaken up the worn corporate gifts market with a sustainable alternative. We are unique in building the market for non-material presents.”. Using Unwrapit to shape a sponsorship package is like taking out an insurance plan for these uncertain times.

Sponsorships 64

Sponsorships Insurance Social Media 2021 64

TicketBud

JANUARY 11, 2024

Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike. The in-person portion of the event includes a physical venue where people gather for workshops, presentations, networking activities, etc.

Sponsorships 126

Sponsorships Trade Shows Events Sustainability 126

Prestige Events Magazine

MAY 5, 2022

The award solidifies Glasgow’s commitment to sustainability following the city hosting COP26 last year. The OVO Hydro, a Scottish Event Campus (SEC) venue , has been announced as the first arena in the world to achieve A Greener Arena (AGA) certification for its commitment to sustainability.

2030 130

2030 2007 Sustainability Entertainment 130

Eventmobi

SEPTEMBER 17, 2021

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. Grow Your Sponsorship Revenue with an Event Community Platform. An online portal for accessing presentations and other meeting files. A channel for ongoing seminar presentations.

2021 328

2021 Event Technology Social Media Technology 328

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Put sustainability front and center. Sustainable practices are imperative. When swag carries the message of sustainability, everyone wins. Forget plastic, too.

Sponsorships 59

Sponsorships Trade Shows Sustainability Wireless 59

Event Marketer

OCTOBER 30, 2023

Even a bleeding-edge business and technology event like Vox Media’s annual Code Conference needs to be revitalized from time to time, and the forum’s 20 th anniversary this year presented the ideal time to stir things up. The invitation-only conference, hosted Sept.

Conference 307

Conference Tech 2024 2023 307

Stova

NOVEMBER 14, 2024

Kizzy Allott is the sales and marketing director behind Event Industry News, Event Tech Live, and Event Sustainability Live. Presenters from notable organizations like FinTech Week London, VOK DAMS, the Broadwick Group, and MarketforceLive are encouraged to go deep into granular topics in order to deliver unique and actionable insights. “Our

Event Tech 52

Event Tech Tech Sustainability Ecommerce 52

Event Marketer

FEBRUARY 12, 2024

More on This Topic: Inside HSBC’s Modern Lounge and Event Space at Davos Q&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge Leaders Need Buy-in from Brands A decade ago, Davos was a closed-door, VIP-only experience attended by, and presented by, heads of state and other dignitaries.

2024 259

2024 Marketing Sustainability Conference 259

Expo Pass

JANUARY 3, 2024

The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. For an in-depth exploration, we present ChatGPT: what it is and how it can transform your events. Improve sustainability for a better world. 2023 saw massive growth in sustainable practices. Green is the new black!

2023 107

2023 2024 Sponsorships Sustainability 107

Eventmobi

JULY 5, 2023

With the right plan in place, you can: Recruit new members Retain current members Attract sponsorships Increase brand awareness Drive non dues revenue But how can you come up with an effective strategy that encompasses all these different marketing channels? Being present where your members are—both online and offline—will bring them to you.

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Industry News

FEBRUARY 25, 2020

The 12 th edition of the Green Events & Innovations Conference has announced the full agenda for this important gathering for the live industry to tackle the urgent issue of sustainability. presented by A Greener Activation. Quick Fire Innovations presents fast pace pitches for current technologies in power, transport and water.

Conference 88

Conference Sustainability Sponsorships Transportation 88

Event Industry News

JANUARY 17, 2020

Festivals and events from 15 countries achieved the prestigious accolade in 2019, awarded to those events and festivals that have demonstrated a strong commitment to sustainability and a reduction of environmental impacts. This year green touring, venues, festivals, brands and sponsorship will be main room topics.

2019 94

2019 2003 Sustainability 2020 94

Expo Pass

JANUARY 29, 2024

Alongside obvious benefits like increased efficiency, digital-first event planning creates new opportunities for creativity, expands your network, and saves you money, all while improving sustainability. These partners traditionally handle on-site factors such as lighting, audio, and visual presentations. Okay, that’s a lot to take in.

Event Apps 155

Event Apps Event Planning Speakers Technology 155

Endless Events

MARCH 24, 2022

We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Presenter KPIs. We’ve outlined several in each group.

Social Media 133

Social Media Financial Sponsorships Speakers 133

PCMA Convene

NOVEMBER 14, 2022

Uncomfortable Conversations participants found wearing the eye masks compelled them to listen to what the presenters — and their table mates — were saying. And she invited Magdalina Atanassova, a sustainability advocate, to present. “I By removing people’s sight, it meant they had to be fully present. They had to listen.

2015 98

2015 Sustainability 2023 2022 98

Eventmobi

MARCH 8, 2019

As an example, if one of your drivers is to eliminate paper costs then make sure that that you have all the materials digitized and uploaded it to the event app including speaker notes, presentations and other supporting materials. Event apps, in addition to being a cost, can also present new opportunities. The cost of not changing.

Event Apps 150

Event Apps 2019 Technology Sponsorships 150

PCMA Convene

FEBRUARY 27, 2020

“Data Science for the SDGs” was the theme of the 2019 Data for Good Exchange hosted by Bloomberg in New York City, which looked at how data science projects can help make progress toward achieving the UN’s Sustainable Development Goals by 2030. Bloomberg).

Sustainability 52

Sustainability 2030 Fashion Meetings 52