Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. And the insights delivered across many sessions ultimately pointed to the opportunities that the new reality—and starting with a clean slate—present. We create experiences.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Attendease

JANUARY 5, 2021

The post '5 Strategies to Improve Your Online Event Experience' already outlines a few steps to take your events to the next level, including building brand consistency, getting sponsorship and using music as a mood setter. Check your tech.

Tech 329

Tech Sponsorships Speakers Events 329

Attendease

OCTOBER 19, 2021

We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take. Here are some key takeaways from the conversation with Lindsay, where she debunks the myth of all-in-one event tech.

Event Management 356

Event Management Management Food and Beverage Tech 356

Smart Meetings

SEPTEMBER 9, 2021

You can sell double the sponsorships if you have an exhibit hall and multiple break-out components. Exhibit hall sponsorships are less lucrative than both virtual and live. Streaming tech fees. Exhibit hall streaming techs (how many and the cost per tech). Do virtual presenters run their own slides?

Sponsorships 264

Sponsorships 2019 2020 Tech 264

Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

OCTOBER 30, 2024

On March 9, the automaker served as presenting sponsor of the “MAMA’s Night Market: Year of the Dragon” Lunar New Year celebration at Los Angeles’ Central Plaza in Chinatown. And as presenting sponsor, Honda played a big experiential role with its DreamLab activation.

Marketing 289

Marketing Entertainment 2024 Sponsorships 289

EventBank Insights

JUNE 11, 2019

[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. When done strategically, event sponsors offer significant opportunities for both the sponsor and the organization itself, presenting crucial marketing tactics and support for the event.

Sponsorships 113

Sponsorships Advertising Financial Social Media 113

Event Marketer

OCTOBER 30, 2023

We’ve done programs outside of festivals, for example, with our sponsorship of the Drake [concert] tour, where we’re using AI to enable fans to immerse themselves in a version of the Sprite commercial that Drake did with us. Of course, experimenting with a relatively new technology presents a number of risks.

Tech 321

Tech Sponsorships Technology Marketing 321

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 billion mobile AR user devices worldwide. Check out eight ways to make it happen.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Event Marketer

OCTOBER 31, 2024

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Eventmobi

FEBRUARY 23, 2022

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. Schedule the broadcast to avoid music or sensitive material in a session or presentation.

Wireless 448

Wireless Events Social Media Venues 448

Smart Meetings

DECEMBER 22, 2021

Two recent examples show that by leveraging complementary tech and meaningful interactions, you can still surprise and delight through a screen. The more adventurous decision was to incorporate a signature drink led by a celebrity mixologist and facilitate serendipitous connections with help from a virtual tech partner.

Meetings 264

Meetings 2022 Tech Sponsorships 264

Event Marketer

OCTOBER 30, 2023

.” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

Conference 312

Conference Tech 2024 2023 312

Event Marketer

NOVEMBER 22, 2022

SCOPE just keeps growing into this world’s fair scenario of all these different creative industries that have aligned with this tech-forward push,” Hubshman says. SPONSORSHIP. How Nine Brands Painted the Town Red at Art Basel Miami Beach. In fact, the brand’s team is “behaving almost like curators and artists themselves.”. “In

2022 246

2022 Sponsorships Fashion 2021 246

Event Marketer

MAY 2, 2024

ELIMINATE ‘RANDOM ACTS OF MARKETING’ The first keynote to kick off the show was presented by Alyson Griffin, State Farm’s head of marketing, who drove home the value of playing the long game and creating cohesive touchpoints for every event campaign. We try to keep it down to a half-dozen key metrics.” The consensus? Carve time for ideation.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Eventmobi

JUNE 12, 2023

It comes down to feeling present! Our Experience Design Guide helps you meet your event goals, integrate event tech into your event planning process, and bring the fun to your attendee experience ! Secure sponsors Securing sponsorships requires some thoughtful pre-planning. Why does holding that event in person matter so much?

2023 195

2023 Sponsorships Insurance Event Apps 195

Eventmobi

FEBRUARY 3, 2022

For example, an event tech app can help with marketing and promotion by allowing event planners to push notifications about keynote speakers and registration. Streaming and encoding hardware/software like OBS (free) or vMix (paid) to capture the cameras, presentations, and audio of the presenters.

Food and Beverage 361

Food and Beverage Financial Sponsorships Technology 361

Eventmobi

JULY 31, 2024

I’m not going to be able to get to all of that content in a three-day conference—but I think that probably presents the opportunity now.” I think that the traditional event sponsorship package can transcend now into a different offering using technology,” he says. “I’m not going to be able to attend all of those sessions,” he says.

Meetings 347

Meetings Education Trade Shows Conference 347

Core-apps

MAY 14, 2018

Sponsorships are critical to the success of association events, especially within healthcare. But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. Read the webinar recap below for 10 ideas to unlock sponsorship revenue through event technology. 3) Create FOMO.

Healthcare 80

Healthcare Sponsorships Event Apps Technology 80

Eventmobi

NOVEMBER 28, 2022

Here are the benefits you can present when reaching out to sponsors and exhibitors: QR Codes Make it Easy. Book a demo with one of our event tech experts today! The way you package and price your sponsorship offers can make an enormous difference in how successful you are at drawing the right businesses.

Sponsorships 195

Sponsorships Technology Event Tech Events 195

Event Industry News

OCTOBER 22, 2018

You can vote for your favourite event technology startup, the three most impressive will be announced on Day 1 of Event Tech Live (ETL) and invited to deliver a short presentation on Day 2 in front of a live audience. Event Tech Live is at the Old Truman Brewery, East London, on Wednesday 7 and Thursday 8 of November.

Event Tech 18

Event Tech Tech Sponsorships Event Technology 18

Event Marketer

DECEMBER 13, 2021

More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The good auto shows present a really rich opportunity for marketers because of the audiences they attract–increasingly young, female and culturally diverse,” he says. DIRECT-TO-CONSUMER MINDSET. INDOOR/OUTDOOR AUTO SHOWS.

Automotive 299

Automotive 2022 2020 Sponsorships 299

Event Marketer

MARCH 4, 2024

The event was presented by FloGrown, with sponsors like Curaleaf, Ford and Lincoln also on board. With AI rapidly advancing—and scammers using the tech to make their cons more believable—it was an apropos time for the organization to finalize its Impersonation of Government and Businesses Rule. Breakfast of champions, indeed.

Government 299

Government Advertising Trade Shows Sponsorships 299

Event Marketer

JULY 26, 2024

And with excitement at an all-time high surrounding the AT&T WNBA All-Star Game and festivities, July 19-20, brands showed up in record numbers to the 100,000-square-foot WNBA Live presented by U.S. The brand served as the presenting partner of the “Orange Carpet” at WNBA Live presented by U.S. Agency: NRG) U.S.

2024 279

2024 Banking Sports 2023 279

Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX.

2024 245

2024 Education Tech Hotels 245

Endless Events

JANUARY 23, 2018

Event Sponsorship is most essential part of every event. He is here to tell us about the current state of sponsorship, what to look for in value alignments with a sponsor, the connection between lead and sponsor, and much more. Everything you need to know about sponsorship is right HERE! Join us today to find out. LumaFusion.

Sponsorships 81

Sponsorships 2018 Consulting 2017 81

Event Marketer

DECEMBER 19, 2022

With holiday events, from family gatherings to corporate galas, back in full swing this year, Apartment Therapy and Pinterest teamed up for a Dine By Design showcase in November that presented shoppable tablescapes built to inspire consumers ahead of the busy holiday season. Agency : The Social Standard, influencer marketing). Agency : DPEM).

Airlines 288

Airlines Sponsorships 2022 Marketing 288

Event Marketer

JULY 3, 2023

The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it.

2023 246

2023 Fashion Advertising Sponsorships 246

Eventmobi

MAY 23, 2024

This kind of conference often features multiple speakers, who each present information on related topics. These aim to educate attendees on tech ideas and products while also encouraging networking. A well-managed conference tackles relevant topics and presents them in interesting ways. In fact, 77.7% Research shows that 62.9%

Conference 289

Conference Management Speakers Event Apps 289

Eventmobi

JUNE 11, 2018

Here are some of the newest and coolest trends and tech innovations I spotted—plus a few tips on how to make these work for your next event. Tech trends: creative ways to inspire audience interaction. They can also be branded so you can use them as a sponsorship source. Theme trend: celebrating the city you’re in.

2018 188

2018 Event Planning Speakers Sponsorships 188

Eventmobi

JUNE 28, 2018

Oftentimes, you need to present numbers that confidently justify your spend on an event budget. Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue. Recommended Read: Make sure to read our ebook How to Create a Sponsorship Strategy that Will Maximize Your Event Revenue.

Sponsorships 173

Sponsorships Event Apps Fashion Events 173

Event Marketer

FEBRUARY 6, 2023

As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. And… action! Both venues were packed with day-to-night programming and live entertainment.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. There was also the Barstool Phoenix Mini Golf Open presented by Pringles. Stay tuned for more details on this year’s program. PetSmart gave pet parents a chance to create a “Most Valuable Pet” trading card.

Sports 246

Sports Hospitality Social Media Sponsorships 246

Eventmobi

NOVEMBER 29, 2018

Increasing attendee engagement, reducing printing costs, increasing event revenue through sponsorships, and collecting attendee feedback are just a few examples of how it can help your team achieve your goals. The benefits you present should be clear, specific, and quantifiable. Build And Present Your Event App Business Case.

Event Apps 150

Event Apps 2019 Sponsorships Technology 150

Eventmobi

NOVEMBER 29, 2018

Increasing attendee engagement, reducing printing costs, increasing event revenue through sponsorships, and collecting attendee feedback are just a few examples of how it can help your team achieve your goals. The benefits you present should be clear, specific, and quantifiable. Build And Present Your Business Case.

Event Apps 150

Event Apps Sponsorships Technology Events 150

Eventmobi

JUNE 16, 2022

EventMobi’s new Video Library feature means your Event App now does double-duty as an event platform and the online home for all of your video assets — whether you want to engage your in-person or remote audience, create exciting new sponsorship opportunities, or extend your event’s reach year-round. Offer New Sponsorship Opportunities.

Event Apps 195

Event Apps Speakers Sponsorships Education 195

Smart Meetings

SEPTEMBER 23, 2021

Speakers want to present remotely, and attendees and sponsors are starting to drop off. With mobile and virtual tools working in sync, attendees can engage with presenters and content real time through live Q&As, polls and chat. Focus on keynotes and main presentations instead. No wonder registrations soared off the charts.

Speakers 246

Speakers Travel Technology Insurance 246