Event Marketer

DECEMBER 26, 2023

From the festivalization of trade shows to the explosion of consumer festivals to a renewed focus on strengthening corporate culture to wellness shifts to AI-powered activations, brands made an impact by leaning into the event trends that defined 2023. We’re showing how far it can go.

2023 251

2023 Trade Shows Sponsorships Sports 251

Event Marketer

MAY 2, 2024

Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy. We try to keep it down to a half-dozen key metrics.” The consensus? Leaning into gender stereotypes can be a superpower.

2024 313

2024 Marketing Trade Shows Sponsorships 313

Event Marketer

FEBRUARY 9, 2024

Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.

2024 261

2024 Marketing Trade Shows Sponsorships 261

Velvet Chainsaw

AUGUST 2, 2016

Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. How has the value of CEUs evolved for your trade show or conference? The way we buy has evolved for both the B2B and B2C sectors.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Smart Meetings

DECEMBER 15, 2023

who specializes in mentoring purpose-driven business leaders to deliver their own meaningful presentations that help grow their businesses. Her book, “Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection,” addresses this in depth. Also offered was a workshop called, “The Artful Conversation.”

Trade Shows 246

Trade Shows 2023 Education Negotiating 246

Event Marketer

JANUARY 15, 2025

18-20 at Mercedes-Benz Stadium in Atlanta, will feature the return of AT&T as presenting sponsor, and the brand has a host of fan activities planned before the matchup between Ohio State and Notre Dame goes down. We know what our plans are that night.

2025 273

2025 Travel Marketing Trade Shows 273

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. This posed a big question that every event organizer asks, which is, “ How do I structure sponsorship deals for virtual events? ” How to Evaluate Virtual Event Sponsorship?

Sponsorships 111

Sponsorships Social Media Events Speakers 111

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Eventmobi

JULY 31, 2024

That’s especially true once you hit the trade show floor.) I’m not going to be able to get to all of that content in a three-day conference—but I think that probably presents the opportunity now.” I think that the traditional event sponsorship package can transcend now into a different offering using technology,” he says.

Meetings 351

Meetings Education Trade Shows Conference 351

GEVME

JULY 31, 2021

Through a digital exhibitor booth, the audience will be able to view the booths just like how they would be present in a physical environment. You should then be able to see how many people are present at the event at a given time and the total attendance rate at that moment. Real-Time Interactive Tools. Post-Event Analytics.

Event Management 296

Event Management Trade Shows Social Media Events 296

Attendease

OCTOBER 19, 2021

The platform you choose will depend largely on the type of event you manage and its specific requirements, be it a large trade show, an incentive trip, a traditional annual conference or user conference, etc. The event management platform is really just one of the things in the grand scheme of planning the actual event.

Event Management 356

Event Management Management Food and Beverage Tech 356

Eventmobi

FEBRUARY 3, 2022

For example, a leadership summit is often a loss leader, association events are usually events that break-even, and trade-shows are often the best opportunity to yield a profit. Streaming and encoding hardware/software like OBS (free) or vMix (paid) to capture the cameras, presentations, and audio of the presenters.

Food and Beverage 362

Food and Beverage Financial Sponsorships Technology 362

Event Marketer

MARCH 4, 2024

The event was presented by FloGrown, with sponsors like Curaleaf, Ford and Lincoln also on board. the show’s host, Joe Manganiello, and executive producer, Howie Mandel, were on hand to greet fans. In NYC, members of the cast surprised attendees on-site, and in L.A., Breakfast of champions, indeed.

Government 293

Government Advertising Trade Shows Sponsorships 293

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app.

Social Media 279

Social Media 2021 Trade Shows Events 279

Exhibitor Magazine

JANUARY 9, 2022

Trade show season is upon us, and there is no time like the present to begin preparing. With a sea of exhibitors battling for attendees' attention, th.

Trade Shows 70

Trade Shows Sponsorships Hospitality 70

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. Whether you’re looking to pivot to virtual events or are redesigning a virtual event sponsorship program, we’re here to help. Virtual Event Sponsorship Value Propositions.

Sponsorships 88

Sponsorships 2020 Trade Shows Event Apps 88

Eventmobi

APRIL 14, 2020

To help you understand how you can adapt your meeting, conference or trade show to an online format, we’ve outlined the most common event types we’re helping to go virtual, and listed the tools and professional services being used to create an engaging virtual event experiences. Virtual Event Type: Public Conference. You’re planning….

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Eventmobi

DECEMBER 14, 2023

Take a look at these reasons why event planners should offer lead capture at events and trade shows: Sponsor ROI Your sponsors invest in your event to gain exposure and connect with leads. Recommended Read: Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market?

Trade Shows 195

Trade Shows Sponsorships Events Management 195

Eventmobi

MAY 27, 2019

Great sponsorship opportunities. Questions on the poster can either be generated by your event team to ask larger industry related questions or can be used as an opportunity to generate sponsorship dollars and have partners sponsor a poster question. Part of their sponsorship revenue could cover the cost of the screens.

2019 151

2019 Trade Shows Sponsorships Event Apps 151

Velvet Chainsaw

FEBRUARY 27, 2023

Expenses for exhibitors at association trade shows have increased significantly while corporate marketing budgets have remained flat. exhibitors are funding these higher expenses by sending fewer staff, opting for smaller booth space and/or decreasing their sponsorship investment.

2023 221

2023 Food and Beverage 2022 Transportation 221

Smart Meetings

SEPTEMBER 23, 2021

Speakers want to present remotely, and attendees and sponsors are starting to drop off. With mobile and virtual tools working in sync, attendees can engage with presenters and content real time through live Q&As, polls and chat. Focus on keynotes and main presentations instead. No wonder registrations soared off the charts.

Speakers 246

Speakers Travel Technology Insurance 246

Event Marketer

MARCH 27, 2023

His course disciplines include sponsorships, brand management, event facility management, marketing strategy, business ethics, organizational development and, one of his most recent classes, “Experiential Learning for Business.”

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

FEBRUARY 21, 2024

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. That was super important to be thoughtful about so the fans weren’t feeling like they were walking through a commercial.”

Sports 300

Sports Trade Shows Entertainment Travel 300

Event Industry News

OCTOBER 20, 2021

Event sponsorships are the top choice for organisers to monetise events. of all organisers admit that sponsorships are their main source of income from virtual events (EMBlog). So by communicating with your sponsors, you can create tailor-made sponsorship packages. How To Sell a Valuable Sponsorship Opportunity?

Trade Shows 59

Trade Shows Sponsorships Management Marketing 59

GEVME

APRIL 25, 2018

or clients (trade shows, charity events, etc.). Here are the main reasons why corporations put so much effort into planning and executing corporate events, along with the types of events they usually correspond with: Raise brand/product awareness (trade shows, conferences, product launches). Trade show.

Corporate Events 224

Corporate Events Event Planning Trade Shows Social Media 224

Core-apps

MAY 14, 2018

Sponsorships are critical to the success of association events, especially within healthcare. But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. Read the webinar recap below for 10 ideas to unlock sponsorship revenue through event technology. 3) Create FOMO.

Healthcare 80

Healthcare Sponsorships Event Apps Technology 80

Eventmobi

SEPTEMBER 24, 2019

As the cornerstone event for this industry, it drew an estimated 14,000 attendees and generated an economic impact of more than $20 million, according to show officials. This year, the trade show floor included more than 3,500 exhibitors from 150 countries. Blog] How to Create a Sponsorship Strategy to Maximize Event Revenue.

Trade Shows 150

Trade Shows Education Sponsorships Hospitality 150

Event Marketer

MARCH 15, 2024

This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.

2024 130

2024 Marketing Trade Shows Sponsorships 130

Event Marketer

JULY 3, 2023

The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it.

2023 246

2023 Fashion Advertising Sponsorships 246

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. Related : Las Vegas Ranked Top Trade-Show City.

Trade Shows 53

Trade Shows B2B Travel Social Media 53

PCMA Convene

JUNE 30, 2016

You saw the same ads, the same commercials, the same show, all together,” said Jackie Fast, managing director of Slingshot Sponsorship, which is headquartered in London. If you’re not going to do that, and if sponsorship’s all about mutual benefit, what are the types of assets you can do that actually drive value back to a brand?”.

Sponsorships 58

Sponsorships Trade Shows 2015 Education 58

SpotMe Blog

SEPTEMBER 1, 2022

It’s important to have the right aspect ratio so that presenters can ensure the content they share looks as clean as possible. For example, a trade show is a B2B event. Closed captions appear on screen in written form at the same time as an event presenter or host is speaking. Consumer show. Aspect ratio.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

TicketBud

JANUARY 11, 2024

But more recently, the format has expanded to include seminars, trade shows, career fairs, conferences, and more. The in-person portion of the event includes a physical venue where people gather for workshops, presentations, networking activities, etc. In this way, hybrid events also unlock new sponsorship opportunities.

Sponsorships 126

Sponsorships Trade Shows Events Sustainability 126

Meeting Tomorrow

APRIL 20, 2020

But for many planners, there’s still one missing piece of the virtual events puzzle: Sponsorships. How do you generate event sponsorship revenue when the traditional methods are on-hold? Here are 17 valuable event sponsorship ideas for virtual events. It’s a way to curate all your sponsorship content and important event links.

Sponsorships 54

Sponsorships Trade Shows Social Media Advertising 54

Eventmobi

MARCH 6, 2024

Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade show, association meeting, workshop, or fundraising event. Consider creating a short presentation with an overview of each provider to make your meeting run smoothly.

Event Management 195

Event Management 2024 Management Trade Shows 195

Socio Events

NOVEMBER 16, 2022

As we continue to ride the virtual wave that began in 2020, virtual trade shows are more popular than ever. But how do you host a successful virtual trade show? An introduction to virtual trade shows. The benefits of hosting a virtual trade show. Download the guide. The sky’s the limit.

Trade Shows 52

Trade Shows Transportation Travel Advertising 52

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

Sponsorships 62

Sponsorships Financial Marketing Speakers 62