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Q&A: 10 Minutes with Luiz Pustiglione of Caterpillar Inc.

Event Marketer

Attendees started their journey at the information desks or went straight for areas of interest to explore massive trucks, dozers and shovels, among other equipment and tech, test them through VR experiences, and even operate some of these pieces remotely. Are you using measurement tech in this exhibit?

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Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024

Event Marketer

The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. While there’s nothing like climbing into the cabin of a haul truck the size of a multi-story building, it’s impossible to see these pieces, and the innovation behind them, in action on the show floor. Have a story idea?

2024 278
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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

EYES ON THE SKIES Large logos that dangle over trade show booths arent new, but we found that a number of NRF 2025 exhibitors went all in on crafting striking overhead installations that could be spotted from afar. While trade shows tend to be all business, it seemed that this touch of playfulness went a long way.

2025 279
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Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience

Event Marketer

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Q&A: 10 Minutes with Amelia Hay of AARP Innovation Labs on the Floor at CES 2025

Event Marketer

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. EM caught up with Hay to chat about this years booth ( Build: MC), bold design decisions, and best ways to present the intangible. Were seeing hologram tech gaining ground.

2025 289
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Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25

Event Marketer

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025

Event Marketer

The shop-inspired setting featured tangible touchpoints that showed how merchant partners use Adyens payment tech to bridge the gap between online and offline retail with tools like tap-to-pay solutions and AI-powered payment platforms.

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