Event Marketer

FEBRUARY 8, 2024

But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. Buzz minivan, equipped with Mobileye self-driving tech, which is arriving at dealers in 2024. market in 2024). “The

Trade Shows 298

Trade Shows 2024 Tech Marketing 298

Event Marketer

JANUARY 16, 2025

EYES ON THE SKIES Large logos that dangle over trade show booths arent new, but we found that a number of NRF 2025 exhibitors went all in on crafting striking overhead installations that could be spotted from afar. While trade shows tend to be all business, it seemed that this touch of playfulness went a long way.

2025 279

2025 Retail Trade Shows Sports 279

Event Age by Swapcard

MAY 17, 2023

The trade show and exhibition industry breathed a collective sigh of relief when global trade show revenues forecasts for 2023 were announced - 87% of pre-pandemic earnings. How’s that for a comeback? ?) That being said, the storm is far from over.

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Trade Shows 2023 Event Tech Tech 148

Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

2024 312

2024 Trade Shows Wireless Hospitality 312

Attendease

AUGUST 26, 2024

Trade shows and exhibitions These large-scale industry gatherings allow companies to showcase products or services, connect with prospects, meet with partners/vendors, and assess competitors. First, aligning the event objective with organizational goals while staying on budget is an ever-present balancing act.

Corporate Events 370

Corporate Events Event Planning Negotiating Trade Shows 370

Event Marketer

JANUARY 9, 2025

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. EM caught up with Hay to chat about this years booth ( Build: MC), bold design decisions, and best ways to present the intangible. Were seeing hologram tech gaining ground.

2025 290

2025 Trade Shows Technology Event Marketing 290

Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic.

2024 286

2024 Trade Shows Fashion Retail 286

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. A massive valuation of one of the largest event tech (and venue finding) vendors. May 17, 2022.

Event Tech 209

Event Tech Tech 2021 2022 209

Attendease

OCTOBER 19, 2021

We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take. Here are some key takeaways from the conversation with Lindsay, where she debunks the myth of all-in-one event tech.

Event Management 356

Event Management Management Food and Beverage Tech 356

Core-apps

DECEMBER 5, 2018

If you’re in the know, you already heard a bit of buzz on augmented reality or AR as a new tool in trade show exhibits. To help you stay on the up and up, it’s important to know a few ways you might encourage your trade show exhibitors to leverage AR to attract their target audience and elevate the overall quality of your event.

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Trade Shows Tech Technology Healthcare 80

Momencio

OCTOBER 10, 2022

Trade shows provide a valuable opportunity to make serious face-to-face contacts. And as we all know, consumer perception of a brand is greatly influenced by how it is presented in person. If you take them to heart, your booth at the next trade show will definitely be an experience worth having for you and your visitors.

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Trade Shows Technology Tech Events 98

Event Marketer

MAY 2, 2024

Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy. We try to keep it down to a half-dozen key metrics.” The consensus? Leaning into gender stereotypes can be a superpower.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Smart Meetings

OCTOBER 14, 2021

Ludwig has been doing presentations on the future of event technology “for many, many years.” Five years ago, he showed images of a trade show heavily invested in hybrid. “I Tech advances to help attendees get to the event. Cutting-edge tech that will provide a new set of event experiences for your attendees.

Transportation 242

Transportation 2028 Trade Shows Travel 242

Event Marketer

MARCH 5, 2025

The shop-inspired setting featured tangible touchpoints that showed how merchant partners use Adyens payment tech to bridge the gap between online and offline retail with tools like tap-to-pay solutions and AI-powered payment platforms.

Retail 189

Retail 2025 Apparel Trade Shows 189

Smart Meetings

MAY 31, 2022

Read More : Tech Tips From the Top: Breaking Barriers and Defining Hybrid. Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility.

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Meetings Social Media Trade Shows 2022 306

Event Marketer

JANUARY 25, 2024

Brands are clearly seeing the value of being off the show floor, having the full attention of their audience and enjoying way above-average dwell times. ” Aaron Miller, VP, Group Creative Director, Hargrove from Encore Back in Business, but not Business as Usual “The show felt nearly back to its former self.

2024 279

2024 Trade Shows Tech 2023 279

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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Trade Shows 2020 2021 Education 96

Event Marketer

APRIL 21, 2021

After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. Confirmed brands attending the in-person world’s largest tech conference include Amazon, AT&T, Dell and Google. Read more here. GoPro Mountain Games: June 10-13, Vail, CO.

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2020 2022 2021 Insurance 331

Event Marketer

JUNE 30, 2023

The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value.

Retail 243

Retail Trade Shows 2023 Sustainability 243

Event Marketer

MARCH 30, 2023

Kohler presented its Stillness Infinity Experience Bath at KBIS, complete with special lighting, scent and video effects. At the industry’s largest annual trade event, the Kitchen & Bath Industry Show (KBIS), Jan. For a legacy brand like Kohler, the message is as much about looking back as it is looking forward.

Trade Shows 245

Trade Shows 2023 Sustainability Hospitality 245

Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept.

2023 289

2023 Trade Shows Fashion Insurance 289

Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. The front of the tunnel served as a backdrop for the presentation stage.

2024 312

2024 Trade Shows 2009 Banking 312

Event Marketer

FEBRUARY 25, 2025

Enter: Well in the Future, a message the brand presented at CES encompassing products and solutions supporting environmental and family wellbeing that paved the way for the introduction of Panasonics new venture and business incubator, Panasonic Well, which will leverage AI and advanced tech to enable healthier lives.

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2025 Sustainability Entertainment Technology 300

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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Smart Meetings

FEBRUARY 10, 2023

Many professionals attend two or more conventions, or trade shows, a year in various locations throughout the United States and the world. There are all types—tech, soccer, rope climbing camps—to name a few. For some, the solution may be to bring the family along. Ensure the caregivers work for licensed organizations.

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Conference Site Selections Trade Shows Travel 246

Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. Along with business-focused engagement, the area offered a place of respite from the busy show floor.

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2025 Tech Technology Event Marketing 278

Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Eventmobi

JULY 31, 2024

That’s especially true once you hit the trade show floor.) I’m not going to be able to get to all of that content in a three-day conference—but I think that probably presents the opportunity now.” Ultimately, though, the ground around event tech is shifting—just like our mindset of what makes a good annual meeting.

Meetings 347

Meetings Education Trade Shows Conference 347

Event Marketer

APRIL 3, 2023

With limited printed signage, large-scale projection screens and TVs presented information through rotating slides and videos. Spotlight on the Circularity of Electronics At an event like CES, where countless new tech products are unveiled, the circular economy model comes to mind.

2023 299

2023 Sustainability Tech Marketing 299

Smart Meetings

NOVEMBER 7, 2024

Cameron referenced a large corporate event whose celebrity spokesperson used Encore’s hologram tech to beam in from the backstage of the show they were hosting while they had the free time. “They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Guest line up for it.

Speakers 246

Speakers Technology Trade Shows Events 246

Event Age by Swapcard

OCTOBER 5, 2023

However, in a market flooded with event tech solutions, choosing the perfect fit for your event may appear overwhelming. In this guide, we'll present the 15 factors you should consider when choosing the ideal platform for your in-person trade show. Let's jump right into it! ?

Trade Shows 78

Trade Shows Event Tech Tech Events 78

Event Marketer

JANUARY 19, 2024

Attendees could step in on any side, sit down under a sound dome and, for example, watch a two-minute story about making perfect-fit limbs for children who need them before exploring the touchscreens and kiosks to see the tech in action. “ Live” featured intelligent habitat solutions with Inhab.

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2024 Technology Global Events Tech 317

Event Marketer

MARCH 4, 2024

The event was presented by FloGrown, with sponsors like Curaleaf, Ford and Lincoln also on board. Agency: Giant Spoon) Photo credit: Ben Draper THE FTC IS GIVING EVENT SCAMMERS THE BOOT Scammers have long plagued the event industry, particularly within the trade show sector.

Government 299

Government Advertising Trade Shows Sponsorships 299

Endless Events

OCTOBER 5, 2018

How are you using event tech at your events? And for practical event tech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge. Are You Falling Behind on the Newest Tech? This guide presents a way to make conference pitches both fruitful and dynamic.

Event Tech 92

Event Tech Tech Social Media Trade Shows 92

GEVME

DECEMBER 11, 2019

We are staying true to our principal responsibility to be ahead of the trends and provide event technology services and solutions to event professionals which will help them to embed responsible business practices into meetings, conferences, exhibitions, and trade shows. Showcase App. Generate leads. Collect accurate data. Final Note.

Corporate Events 194

Corporate Events Sustainability Trade Shows Events 194

SmartMeetings

MAY 22, 2020

Tech companies tested virtual meetings before they were cool. The presentation was delivered through an Android app on the Google Play store and viewed through special cardboard headsets. An analysis of attendee surveys and behavior could point to a keynote who could deliver sought-after information in a virtual presentation.

Tech 111

Tech Meetings Education Technology 111

Eventmobi

JUNE 23, 2020

If there is one thing that the Covid-19 lockdown has taught us – it is that we are able to collaborate, work, and even celebrate together despite not being able to be physically present together. It also means adding the tech team to the space and incorporating and embracing the online event timeline. Rene Kraus, Fete Perfection.

Events 361

Events Travel Trade Shows Food and Beverage 361