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Attendees started their journey at the information desks or went straight for areas of interest to explore massive trucks, dozers and shovels, among other equipment and tech, test them through VR experiences, and even operate some of these pieces remotely. Are you using measurement tech in this exhibit?
The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. While there’s nothing like climbing into the cabin of a haul truck the size of a multi-story building, it’s impossible to see these pieces, and the innovation behind them, in action on the show floor. Have a story idea?
EYES ON THE SKIES Large logos that dangle over tradeshow booths arent new, but we found that a number of NRF 2025 exhibitors went all in on crafting striking overhead installations that could be spotted from afar. While tradeshows tend to be all business, it seemed that this touch of playfulness went a long way.
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in tradeshow exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.
As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP tradeshow and events program, among other aspects. EM caught up with Hay to chat about this years booth ( Build: MC), bold design decisions, and best ways to present the intangible. Were seeing hologram tech gaining ground.
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.
The shop-inspired setting featured tangible touchpoints that showed how merchant partners use Adyens payment tech to bridge the gap between online and offline retail with tools like tap-to-pay solutions and AI-powered payment platforms.
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest techshow of the year. Along with business-focused engagement, the area offered a place of respite from the busy show floor.
Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.
Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer. 1 in Las Vegas.
Cameron referenced a large corporate event whose celebrity spokesperson used Encore’s hologram tech to beam in from the backstage of the show they were hosting while they had the free time. “They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Guest line up for it.
Along our journey through the tradeshow floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every tradeshow. Get the scoop on Astro’s lore here.)
Enter: Well in the Future, a message the brand presented at CES encompassing products and solutions supporting environmental and family wellbeing that paved the way for the introduction of Panasonics new venture and business incubator, Panasonic Well, which will leverage AI and advanced tech to enable healthier lives.
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? Read More : Can Event Tech Save the World? ” A logo or picture could be the gateway to slide presentations, PDF resources or product demos. .
But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive tradeshow to stimulate excitement and intrigue. Buzz minivan, equipped with Mobileye self-driving tech, which is arriving at dealers in 2024. market in 2024). “The
Introduction Tradeshows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. In this blog, well explore actionable small tradeshow booth ideas , focusing on 10×10 setups, unique expo display ideas , designs, and strategies to make your booth the star of the expo floor.
The tradeshow and exhibition industry breathed a collective sigh of relief when global tradeshow revenues forecasts for 2023 were announced - 87% of pre-pandemic earnings. How’s that for a comeback? ?) That being said, the storm is far from over.
For MODEX 2024, the premier supply chain tradeshow that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.
Tradeshows and exhibitions These large-scale industry gatherings allow companies to showcase products or services, connect with prospects, meet with partners/vendors, and assess competitors. First, aligning the event objective with organizational goals while staying on budget is an ever-present balancing act.
Event content creator, First Sight Media, has accomplished a content production feat at the recent co-located tradeshows, Event Tech Live and Event Sustainability Live, held at ExCeL London, 20-21 November. This included over 80 sessions recorded […]
London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. A massive valuation of one of the largest event tech (and venue finding) vendors. May 17, 2022.
Dubbed the “marketplace at the crossroads of pet culture and business,” the tradeshow was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic.
We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take. Here are some key takeaways from the conversation with Lindsay, where she debunks the myth of all-in-one event tech.
The most authoritative 2019 tech conferences directory on the web. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. Start Date.
The MPI Meeting Outlook in Charlotte will be presented by Tara Liaschenko, creative executive officer of The Link Event Professionals Inc., The MPI Meeting Outlook in Charlotte will be presented by Tara Liaschenko, creative executive officer of The Link Event Professionals Inc., Read More : At MPI WEC 2021, Michael C.
If you’re in the know, you already heard a bit of buzz on augmented reality or AR as a new tool in tradeshow exhibits. To help you stay on the up and up, it’s important to know a few ways you might encourage your tradeshow exhibitors to leverage AR to attract their target audience and elevate the overall quality of your event.
Tradeshows provide a valuable opportunity to make serious face-to-face contacts. And as we all know, consumer perception of a brand is greatly influenced by how it is presented in person. If you take them to heart, your booth at the next tradeshow will definitely be an experience worth having for you and your visitors.
Among insights, Aaron Conk, senior merchandising and tradeshow manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy. We try to keep it down to a half-dozen key metrics.” The consensus? Leaning into gender stereotypes can be a superpower.
Ludwig has been doing presentations on the future of event technology “for many, many years.” Five years ago, he showed images of a tradeshow heavily invested in hybrid. “I Tech advances to help attendees get to the event. Cutting-edge tech that will provide a new set of event experiences for your attendees.
Read More : Tech Tips From the Top: Breaking Barriers and Defining Hybrid. Just because you’re hosting a tradeshow in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. One of the big benefits of hosting a hybrid or virtual tradeshow is that it’s easy to increase accessibility.
Brands are clearly seeing the value of being off the show floor, having the full attention of their audience and enjoying way above-average dwell times. ” Aaron Miller, VP, Group Creative Director, Hargrove from Encore Back in Business, but not Business as Usual “The show felt nearly back to its former self.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.
1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, tradeshow organizers, agency executives, meeting planners, event strategists and tech specialists in hands-on workshops, creative group work, panel sessions, booth exhibits and a festival-themed Ex Awards ceremony.
The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value.
From the festivalization of tradeshows to the explosion of consumer festivals to a renewed focus on strengthening corporate culture to wellness shifts to AI-powered activations, brands made an impact by leaning into the event trends that defined 2023. We’re showing how far it can go.
Kohler presented its Stillness Infinity Experience Bath at KBIS, complete with special lighting, scent and video effects. At the industry’s largest annual trade event, the Kitchen & Bath Industry Show (KBIS), Jan. For a legacy brand like Kohler, the message is as much about looking back as it is looking forward.
Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept.
Dubbed the largest annual light construction tradeshow in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. The front of the tunnel served as a backdrop for the presentation stage.
Have you considered exhibiting at a tradeshow? This list of 30 tradeshow ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Tradeshows have been around for quite a long while and just about every industry has at least one worth attending. 30 TradeShow Ideas.
Many professionals attend two or more conventions, or tradeshows, a year in various locations throughout the United States and the world. There are all types—tech, soccer, rope climbing camps—to name a few. For some, the solution may be to bring the family along. Ensure the caregivers work for licensed organizations.
That’s especially true once you hit the tradeshow floor.) I’m not going to be able to get to all of that content in a three-day conference—but I think that probably presents the opportunity now.” Ultimately, though, the ground around event tech is shifting—just like our mindset of what makes a good annual meeting.
With limited printed signage, large-scale projection screens and TVs presented information through rotating slides and videos. Spotlight on the Circularity of Electronics At an event like CES, where countless new tech products are unveiled, the circular economy model comes to mind.
Attendees could step in on any side, sit down under a sound dome and, for example, watch a two-minute story about making perfect-fit limbs for children who need them before exploring the touchscreens and kiosks to see the tech in action. “ Live” featured intelligent habitat solutions with Inhab.
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