Event Marketer

JANUARY 24, 2025

EDPA will have additional presence across Event Marketers Exhibit Strategies content online, in field reports from top trade shows, and in additional community conversations and events to be announced. Expanded trade show-specific data will be presented at an exclusive main session at EDPA Access 2025.

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Event Marketer

JANUARY 9, 2025

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. EM caught up with Hay to chat about this years booth ( Build: MC), bold design decisions, and best ways to present the intangible.

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Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. Following completion, participants received a Twilio-branded tumbler and blanket.

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Conferences that Work

MARCH 27, 2023

Reading two recent MeetingsNet articles about the value of trade show appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. The first man presented his case, and when he was done, Nasreddin exclaimed, “You’re right!” About trade show appointments.)

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Event Marketer

APRIL 11, 2025

For Siemens, the process is beginning well before the trade show floor opens. The brand is leaning on data to help tailor presentations and experiences in its trade show booths to meet the needs of the attendees. Hows that for seamless post-show memory recall?

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Event Marketer

MARCH 25, 2025

Conferences and trade shows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says. If you dont do the shows, you may as well be invisible. Levin Learn more about our B-to-B Dream Team presenting partner, Mosaic. Ill be ready to go.

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Event Marketer

MARCH 5, 2025

Another standout element of the booth was the mini audience theater, where events and presentations were hosted. Among highlights, ON exhibited how it has integrated Adyens Uplift platform into its retail businesses, and Adyens APAC team delivered product presentations to Japanese delegations in Japanese.

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Event Marketer

APRIL 15, 2025

Presented by Project, the event once again lived up to its moniker as the Golden Globes of experiential. THE EX AWARDS GALA All bets were on, and the highest rollers in the industry were in attendance, at the 23rd annual Ex Awards Gala as the 2025 winners were revealed during a glitzy, Rat Pack-inspired ceremony right at the MGM Grand.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

MARCH 26, 2025

In order to enter a booth, attendees usually had to fill out a digital form or scan their badge, and then they were guided through a spiel or presentation on the exhibiting company and its products. The reason behind this was data capture. Exploration within the booths was limited. Luckily, a dj was keeping the energy up.

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Event Age by Swapcard

MAY 17, 2023

The trade show and exhibition industry breathed a collective sigh of relief when global trade show revenues forecasts for 2023 were announced - 87% of pre-pandemic earnings. How’s that for a comeback? ?) That being said, the storm is far from over.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Get the scoop on Astro’s lore here.)

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Ins'Tent

APRIL 8, 2025

Introduction Trade shows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. In this blog, well explore actionable small trade show booth ideas , focusing on 10×10 setups, unique expo display ideas , designs, and strategies to make your booth the star of the expo floor.

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Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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Smart Meetings

NOVEMBER 7, 2024

At UFC’s Sphere event in September, Noche UFC, the UFC’s highest grossing fight and commemoration of Mexican Independence Day, Proto Hologram presented the first holograms of MMA fighters and UFC CEO Dana White, who’s hologram could be heard speaking Spanish, a language the real White doesn’t know. Guest line up for it.

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Event Marketer

FEBRUARY 25, 2025

Enter: Well in the Future, a message the brand presented at CES encompassing products and solutions supporting environmental and family wellbeing that paved the way for the introduction of Panasonics new venture and business incubator, Panasonic Well, which will leverage AI and advanced tech to enable healthier lives.

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Eventmobi

JUNE 17, 2020

From conferences , summits, and trade shows, to training programs and career fairs – event professionals are innovating new formats and show flows to engage and excite remote attendees at virtual events of all types. . However, it’s important to realize that presenting at a virtual event is very different from in-person.

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Event Marketer

NOVEMBER 24, 2024

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. Each kit represented a thematic city build, like a hotel, apartments, a local bar, as well as a city park area with a stage for presentations.

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Event Marketer

SEPTEMBER 13, 2024

John Blyth, Marketing and Communications Manager, Ricoh Europe Graphic Communications Group When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional.

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Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

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Event Marketer

NOVEMBER 25, 2024

Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward. Based on their identity, attendees were then provided with personalized insights and resources, and a unique, animation-inspired GenAI portrait.

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Event Marketer

JANUARY 16, 2025

Along with business-focused engagement, the area offered a place of respite from the busy show floor. A new soundproof meeting room hosted press events and presentations for larger groups. This year, we took a deliberate approach to align it to our business priorities and mapped our presence to deliver that.

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Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Event Marketer

OCTOBER 20, 2024

Underground solutions were aptly presented in a futuristic tunnel, but other than that, it was all cardboard signs with QR codes linking to digital experiences, putting the power of a connected digital mine into attendees’ hands. Spot the robot was on hand, too, for a touch of smile-inducing tech.

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Smart Meetings

JANUARY 24, 2025

With a backdrop of rising costs, exhibitors are making choices that can negatively affect the show organizers revenue and the stability of the exhibitions and events industry. Trade shows remain a unique marketing channel, offering access to valuable data, relationship-building opportunities, and measurable ROI.

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Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

FEBRUARY 8, 2024

But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. Mobileye’s exhibit strategy at CES for years focused solely on market awareness.

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Trade Shows 2024 Tech Marketing 298

Event Marketer

OCTOBER 27, 2023

More Trade Show Trends: Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 Exhibit Design: Inspiration from the Festival Season’s Experiential Builds The Art of Meetings by Visit Seattle Located off the showfloor and by the entrance, this experience explored the destination through an artistic lens.

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Event Marketer

MARCH 17, 2025

HIMSS traditionally features stellar exhibit design , so we decided to take a more modular approach this year and dug into some of the core aspects of booth experiences on the show floor. Brands took this opportunity to build conversations around more than just a kiosk.

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Attendease

AUGUST 26, 2024

Trade shows and exhibitions These large-scale industry gatherings allow companies to showcase products or services, connect with prospects, meet with partners/vendors, and assess competitors. First, aligning the event objective with organizational goals while staying on budget is an ever-present balancing act.

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Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time. Brand ambassadors were nearby to answer questions.

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Event Marketer

MARCH 22, 2024

More than 1,000 exhibitors presented their devices and services at Orlando’s Orange County Convention Center, March 11-15. AI in health care was the top conversation topic heard across the show floor, and there was no shortage of free coffee to go around as more than 30,000 professionals powered through the 1.1 We weren’t disappointed.

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Event Marketer

OCTOBER 24, 2023

As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

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Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

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Event Marketer

SEPTEMBER 12, 2024

5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. Surf Expo’s expansive show floor was divided into seven categories: surf, shoreline, swim, boutique, footwear, resort and coastal gift.

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Apparel Trade Shows Sports 2024 289

Attendease

AUGUST 7, 2020

The shift from in-person road shows and trade shows to online programming has presented several challenges for event management professionals: Finding the right technology to support digital event management. Translating the physical experience to an online environment. Keeping attendees, speakers and sponsors engaged.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic.

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Conferences that Work

JANUARY 18, 2021

The other folks willing to speak for free are industry providers of goods and services, who may well have already paid to be at the event to staff their trade show booth or meet customers. In my experience, most of them are so-so presenters. Currently, I receive several weekly requests to present for free.

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