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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). The ice lounge featured The Sure Thing club encased in a block of ice and an ice sculpture of the Cash App logo.

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Social Media Changes the Lifecycle of Trends

Smart Meetings

According to recent Smart Meetings webinar host Kate Patay, however, social media has changed all of that. Referring specifically to fashion and the appearance of certain looks first on the runway at Fashion Week and then at the Emmys, she says, “There’s no longer that lag time. Kate Patay. We used to have a season in between.

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Tanqueray Leans into Experiential with a Traveling Diner and ‘Adult Happy Meals’

Event Marketer

In each market, with the help of well-known eateries in the area, the brand will provide a localized twist on a beloved culinary duomartinis and fries, sometimes referred to as the Adult Happy Meal. The Tiny Tini has been a hit with both in-person attendees and consumers who follow along on social media.

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The Brief: Data Banks and Teddy Takeovers

Event Marketer

15-19, the brand leveraged social media to fuel a citywide scavenger hunt , dropping a clue each day on its whereabouts, and inviting fans to figure out its secret locations and stop by to score exclusive samples of the recently launched product, available in five hues. Free samples.

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A More Experiential Era in Pop Star Sponsorships

Event Marketer

Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact. Duo showed up in a Brat t-shirt, a reference to Charli XCXs album, which was also bright green, and was ultimately thrown out of the stadium, inciting all kinds of social media coverage.

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How to Incorporate Storytelling Into Nonprofit Events

Attendease

Social media. This way, you’ll have a reference for what storytelling strategies worked and which areas could be improved when you plan future events. Create a webpage for each event you host, draw visitors in with a story, explain key logistical details, and link to your registration form.

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Communicating Your Mission Through Branding at Events

Eventmobi

This brand guide will then serve as a reference for anyone who works on your event branding to ensure every aspect is cohesive. Create a branded letterhead for email blasts about your event that includes your logo, fonts, and colors, and reference your messaging guidelines as you write the copy. Social media.