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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). The ice lounge featured The Sure Thing club encased in a block of ice and an ice sculpture of the Cash App logo.

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A More Experiential Era in Pop Star Sponsorships

Event Marketer

Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact. Duo showed up in a Brat t-shirt, a reference to Charli XCXs album, which was also bright green, and was ultimately thrown out of the stadium, inciting all kinds of social media coverage.

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How to Incorporate Storytelling Into Nonprofit Events

Attendease

Social media. This way, you’ll have a reference for what storytelling strategies worked and which areas could be improved when you plan future events. Create a webpage for each event you host, draw visitors in with a story, explain key logistical details, and link to your registration form.

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Tanqueray Leans into Experiential with a Traveling Diner and ‘Adult Happy Meals’

Event Marketer

In each market, with the help of well-known eateries in the area, the brand will provide a localized twist on a beloved culinary duomartinis and fries, sometimes referred to as the Adult Happy Meal. The Tiny Tini has been a hit with both in-person attendees and consumers who follow along on social media.

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How to plug holes in your event sales pipeline

Planning Pod

Maybe they’re getting referred by happy customers or even finding your event business on social media. Are they stumbling upon your website and filling out a contact form? Are they reaching out directly with inquiries via phone or email?

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How Do I Set Up Pre-Registration for An Event? A Quick Guide

Guidebook

Leverage Social Media & Organic Marketing Create promotional posts that you share on platforms like Instagram, LinkedIn, Facebook, TikTok and Twitter. Speak directly to them and reference their interests, or highlight what makes this event particularly relevant to them.

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Alone in the Crowd? It Doesn’t Have to be That Way.

SmartMeetings

Social Media: Friend or Foe? We have this misunderstanding that, with the rise of social media, we’ve become lonelier,” Matey says. Social media may very well play a role in helping people feel less lonely, but generally, we tend to think that it’s more harmful for us—which is not exactly shown to be true.”