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A More Experiential Era in Pop Star Sponsorships

Event Marketer

These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact.

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). The ice lounge featured The Sure Thing club encased in a block of ice and an ice sculpture of the Cash App logo.

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The Brief: Data Banks and Teddy Takeovers

Event Marketer

15-19, the brand leveraged social media to fuel a citywide scavenger hunt , dropping a clue each day on its whereabouts, and inviting fans to figure out its secret locations and stop by to score exclusive samples of the recently launched product, available in five hues. Free samples.

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Leverage Technology to Drive Event Sponsorship Revenue

Eventmobi

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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How to Legally Live Stream Your Event

Eventmobi

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. So do your due diligence and add another arm’s length to your social media reach.

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8 Types of Event Sponsorships that Attendees Love

EventBank Insights

[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. Before we get to the 8 event sponsorship types that we've drummed up, you may be wondering, what exactly categorizes as an event sponsorship?

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How Do I Set Up Pre-Registration for An Event? A Quick Guide

Guidebook

Plus, you can add on a mobile app to boost engagement and even grow sponsorship revenue if you choose. Leverage Social Media & Organic Marketing Create promotional posts that you share on platforms like Instagram, LinkedIn, Facebook, TikTok and Twitter. Also encourage your followers to share the event to boost awareness.