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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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A More Experiential Era in Pop Star Sponsorships

Event Marketer

These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). The post A More Experiential Era in Pop Star Sponsorships appeared first on Event Marketer. Olivia Rodrigo. Charli XCX.

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5 Financial Management Tips for Association Event Organizers

Eventmobi

Sponsorship revenue. Set a dollar amount you hope to generate from sponsorships to cover event costs. For example, if your organization wants to develop more partnerships with local businesses, setting financial goals around sponsorship revenue would make sense in the context of your strategy. Sponsorships.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

Dripping with Texas flair, the installation featured corrugated metal, wood, steel, neon signs and other industrial-inspired décor elements that created an authentic Texas ice house vibe (“ice house” is an old concept that now generally refers to any rustic, open-air bar). RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Ahead of the U.S. Fans could personalize their Levi’s gear with limited-edition patches and screen printing at the in-store Tailor Shop.

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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Just below the elevated stage was a large screen and a half-pipe where skateboarders were showing off tricks during the evening.