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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. Talking the Talk and Walking the Walk Circularity is a concept that refers to the idea of designing products and systems in a way that eliminates waste and promotes the reuse of resources. On average, events produce 2.5

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MPI NCC ACE: Less Trade Show; More Idea Exchanges

Smart Meetings

The group pledged to “revolutionize conferences” by “saying goodbye to traditional trade show booths and hello to interactive networking experiences and relevant education.” Share it widely and refer to it often. The post MPI NCC ACE: Less Trade Show; More Idea Exchanges appeared first on Smart Meetings.

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SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation

Event Marketer

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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How Major Fall Conferences are Betting on the Return of In-person Attendance

Event Marketer

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. After kicking off a return to big trade shows in June with World of Concrete, Las Vegas has a busy summer of events, to be followed by a busier fall.

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A Platform For Taking Trade Shows to Exhibition 2.0

EventTechBrief

In a recent white paper, AMR International refers to the necessary evolution of trade shows as Exhibition 2.0. In this next iteration, the London-based strategic consulting firm imagines “a shift in the role of the organizer from sales channel purveyor to 365 industry value creator.

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Guide: How to Plan a Successful Product Launch Event

Attendease

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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The Brief: Breakup Calculators and Subway Sketches

Event Marketer

Within the reimagined subway station, fans got a taste of the singers creative vision, with design elements splashed in her signature purple hue, along with nods to New York City, including references to Sony and Rodrigos recent creative campaign and MetroCards featuring the singer wearing her LinkBuds Fit product.

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