Event Marketer

MAY 10, 2021

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. Following is a look at how four brands are leveraging experiential strategies to usher in a retail revival. Three Ways Kendra Scott Masters Retail Events. Dick’s Sporting Goods.

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Event Marketer

OCTOBER 11, 2021

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. percent more visits.

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Picatic by Eventbrite

OCTOBER 25, 2021

Having travelaed across the water from the US, Black Friday has become an integral part of many UK retail marketing strategies – both offline and online. But can you apply it to the events industry? In short – yes. For event creators, using Black Friday discount codes is a fantastic way to boost sales. Everyone […].

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Picatic by Eventbrite

MAY 19, 2020

Despite our current worldwide pandemic, the last two months have been some of the busiest for Bow Market, a retail and food space in Sommerville, MA. “We We have tons of different kinds of shoppers coming through,” says Leah Pringle, the venue’s event coordinator. We’re seeing new faces and so many people who have never even […].

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Event Marketer

SEPTEMBER 12, 2023

Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”

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Eventtia

SEPTEMBER 27, 2023

As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. Retail companies must use SMS responsibly and thoughtfully to balance challenges and benefits to maintain trust and positive customer relationships.

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Picatic by Eventbrite

APRIL 25, 2019

This nightmare was a reality for the Western Retail Lumber Association (WRLA), […]. If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own.

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Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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Attendease

FEBRUARY 28, 2022

However, with unauthorized resellers driving up resale prices of the new console and online communities forming around predicting product “drops” at retailers, the hype had become so large that Sony still had room to grow their sales significantly. This would appear to be a success at first glance.

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EventMB

FEBRUARY 17, 2023

Skift Take: Panos Moutafis, co-founder and CEO of Zenus, discusses the value of understanding attendee behaviors and shares the benefits of the company's unique AI-powered platform aimed at business events and retail. Skift Meetings Studio Team Read the Complete Story On Skift Meetings

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Picatic by Eventbrite

SEPTEMBER 20, 2022

Real-life bakery owners face fierce competition from other retailers, and research shows that competition is set to get even stiffer. Cake rivalries aren’t just for reality TV. The bakery and confectionery industry is expected to grow by 9% by the end of 2022.

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Attendease

FEBRUARY 13, 2020

Launch the product on retail stores simultaneously: Don’t limit where a product is launched. Training sessions at specific retail locations. Allow people to pre-order the product online: Once a product is pre-ordered, you can begin the shipping (or pick-up) process to prevent stock outs. Conclusion.

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Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money - looking more for experiences than products.

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Food and Beverage Retail Social Media Technology 210

Attendease

JANUARY 28, 2019

Of course, beacon usage at events is quite different than retail usage. Given that the Oculus Go currently retails for $199 per unit, providing a headset for every conference or session attendee may not yet be practical.

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Attendease

AUGUST 6, 2024

Here’s a chart to spark ideas about who you could reach out to sponsorship: Organization Type Aligned Sponsors (Examples) Animal Welfare Pet stores, veterinary clinics, local animal shelters Education Bookstores, local school districts, libraries, museums Environmental Conservation Eco-friendly product retailers, sustainable restaurants, renewable (..)

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Eventbrite UK

APRIL 14, 2021

The magic of retail is in creating captivating experiences, so it’s no wonder retailers used to love holding in-person events to strengthen their relationship with customers. But, due to COVID-19, many brands have barely been able to open their doors to customers since early 2020.

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Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. This hybrid approach is the new norm.” Agency: TH Experiential, New York City.

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Prestige Events Magazine

MARCH 26, 2024

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.

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Event Marketer

JANUARY 19, 2024

14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. Build: George P.

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Attendease

FEBRUARY 7, 2022

Don’t limit where a product is launched, and make sure it’s in retail stores simultaneously. Host training sessions at specific retail locations. Sell the product during the event: for a frictionless shopping experience, have mobile point-of-sales systems at the ready so you can accept cashless payments. Host contests or giveaways.

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Attendease

AUGUST 22, 2024

For example, the clothing retailer Patagonia has an ongoing program called Worn Wear in which customers can trade in and buy used Patagonia items to offset clothing waste. Try using brand storytelling , a technique that involves creating a narrative around your brand to build emotional connections with your supporters.

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Eventmobi

MAY 18, 2020

“The general public will have to trust that others around them are following suit & staying hygienic; that businesses & retailers are ensuring safety & health at all times.” Andrew Roby, Event Storyteller, Andrew Roby Events , Washington, D.C. ” Daniel Davisson, Davisson Entertainment, Phoenix, AZ.

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Event Marketer

OCTOBER 18, 2024

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences.

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Velvet Chainsaw

MARCH 2, 2018

Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. The slow death of expo revenue is not an indicator that meetings don’t mean business any more. Many of these conferences still have high deal-making value. Marketing: From Push to Pull.

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Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb.

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Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.

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Food and Beverage Retail Social Media Sponsorships 195

IMG

JANUARY 3, 2024

¨While celebrating the Lunar New Year, employers should take the chance to highlight and promote Asian designers, vendors, and partners to their workplaces… Employees should support Asian-owned businesses during the Lunar New Year and in the months afterward.

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Event Marketer

NOVEMBER 24, 2024

“We announced new gamification features on our AI-powered Caper Carts at the event this year, so the playful elements of our booth, from the walk-through refrigerator doors to the custom Plinko game, weren’t just for entertainment—they embodied our approach to retail innovation.”

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Attendease

FEBRUARY 28, 2022

However, with unauthorized resellers driving up resale prices of the new console and online communities forming around predicting product “drops” at retailers, the hype had become so large that Sony still had room to grow their sales significantly. This would appear to be a success at first glance.

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Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. We’re at this really fascinating time with d-to-c in retail, where we’re kind of pulling a 180. But now, there is more of a case for retail presence.

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Event Marketer

AUGUST 18, 2024

A lot of us come from surf retail: I was with Billabong, our founder worked for a sunscreen company. So we wanted to create a retail environment that was very inviting, very pop-style. Overall, it’s hard to nail it, but if you create an environment and you make retailers and buyers love you, they’re going to order from you.

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Event Marketer

MARCH 14, 2022

More Experiential Retail Strategies: How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. That idea that everything that Soma is manifests in this one product so beautifully was the reason that we said, ‘this is our moment.’”. How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event.

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Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.

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IMG

OCTOBER 30, 2023

. ¨( Bizbash ) 2) Amazon’s First Creator Summit Other brands like Meta, Google, Apple, and Amazon are organizing numerous influencer event experiences to foster connectivity and engage with their creator/influencer community.

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Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis.

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Event Marketer

JANUARY 31, 2022

Bombay forged community connections with its Holiday Storefronts by transforming empty retail spots into unique displays. Take the window displays, which addressed the pandemic’s negative outcome for commercial real estate by transforming empty retail spots into unique displays. Build in digital direction.

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Event Marketer

SEPTEMBER 20, 2021

The brand’s new Mashed in America Tour is targeting sports fans, concert goers and shoppers at an array of events and retail locations throughout the year with a family-friendly, scalable 30×30 activation footprint. The tour began Sept. 14, 2022, at Musikfest in Bethlehem, PA.

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