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The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds

Event Marketer

But a powerful new subset of social influencers is calling for a paradigm shift. Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. More Social Media Insights: Three Platforms Worth Exploring in the Booming Social Audio Space.

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As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement

Event Marketer

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

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The Brief: Personalized Poetry and Designer Dogwear

Event Marketer

Apple posted the spectacle across its social media channels, releasing a video recap that showed suit-clad workers wearing Lumon Industries IDs and holding clusters of blue balloons with Mark S.s The stunt follows a surprise pop-up by cast members at NYCs Grand Central Terminal on Jan. 14, just ahead of the season-two premiere.

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A More Experiential Era in Pop Star Sponsorships

Event Marketer

Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact. Duo showed up in a Brat t-shirt, a reference to Charli XCXs album, which was also bright green, and was ultimately thrown out of the stadium, inciting all kinds of social media coverage.

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The Brief: Nostalgia Malls and Fizz Mobs

Event Marketer

From May 9-10, the brand partnered with 90s- and Y2K-era retail icon Limited Too to host a Nostalgia Mall experience in NYC that had attendees traveling back to the good old days before smart phones and social media took over.

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Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour

Event Marketer

The Bottle Lotto activations are also being complemented by national and local media with digital, TV, audio, social media, influencer and retail components. To be able to see these trucks on the road really feels like a big statement. They have a behemoth presence.

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Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

Event Marketer

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)

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