Event Marketer

SEPTEMBER 19, 2023

The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.

2024 264

2024 Retail Social Media Marketing 264

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 299

Retail 2024 Social Media Event Marketing 299

Event Marketer

JULY 13, 2022

The team is also incorporating coupons and other incentives to drive consumers into retail to capture redemption data, as well as delivering unboxing experiences to influencers to help amplify the campaign on social media. View this post on Instagram. A post shared by Maddie | DMV foodie (@dmvfoodfinds).

Retail 334

Retail Social Media Entertainment Travel 334

Attendease

FEBRUARY 13, 2020

Start promoting the event through email, social media, and more. Make sure you make good use of your social media channels. Launch the product on retail stores simultaneously: Don’t limit where a product is launched. Make sure to reply to all comments on your social channels and invite dialogue. Conclusion.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Event Marketer

AUGUST 14, 2024

Primal and Pinterest partnered up for a three-city Colorful Kitchen Pop-Up campaign rooted in the social media platform’s data on top food and kitchen trends. Driving to Retail A critical part of Primal Kitchen’s business is working with retail partners to get its products on their shelves and, ultimately, into consumers’ hands.

Retail 278

Retail Social Media Marketing Events 278

Event Marketer

OCTOBER 9, 2023

The brand also recruited retail partner Mattel to enhance the Walmart Summer Rewind experience with a life-size Barbie box photo op at a time when Warner Bros.’ And from user-generated content to Walmart’s own social media strategy, the word was sufficiently spread. Barbie” movie was at its peak.

Retail 306

Retail Social Media Marketing Event Marketing 306

Attendease

FEBRUARY 7, 2022

Start promoting the event through email, social media, and more. . Make sure you make good use of your social media channels. If you have contacts in the media, invite them to cover the event; it’s a great way to reach beyond your direct consumers and create more buzz for your next event, too.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

JUNE 14, 2021

and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram. Another goal of the activation was to educate consumers about the accessibility of Godiva at mass retailers such as CVS, Walgreens and Target.

Retail 310

Retail Social Media Marketing Education 310

Event Marketer

OCTOBER 4, 2022

Each retailer had its own designated area in the shop, and the FOX team worked hand-in-hand with the brands to design the displays. To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners. Agency: Creative Riff.

Fashion 264

Fashion Retail Entertainment Social Media 264

Event Marketer

OCTOBER 9, 2023

But its buzziest draw was that Shopper Chopper, which rolled around campus as students filmed and shared glimpses of the vehicle all over Instagram and TikTok—what Stadd calls “a literal social media driver.”

Social Media 317

Social Media Advertising Retail Banking 317

Event Marketer

FEBRUARY 21, 2022

Supporting a retail strategy that increases the availability of iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb. Read the full case study here.

Retail 334

Retail Social Media Transportation Hotels 334

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Food and Beverage 238

Food and Beverage Retail Social Media Marketing 238

Event Marketer

SEPTEMBER 11, 2023

More Drone Show Strategies: How Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set Kimpton Rowan Merges Hospitality and High-end Retail with a Curated Showroom in Palm Springs The show starts long before the launch. But the mission of the show was to open up a dialogue on social media about fireworks and alternatives.

Social Media 312

Social Media Marketing Retail Advertising 312

Attendease

AUGUST 22, 2024

When your supporters can trust the email, social media post, or advertisement inviting them to your event, they’ll be more likely to attend. For example, the clothing retailer Patagonia has an ongoing program called Worn Wear in which customers can trade in and buy used Patagonia items to offset clothing waste.

Social Media 312

Social Media Advertising Retail Event Planning Tools 312

Event Marketer

MAY 17, 2021

High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. And fortunately, the brand is already exceeding its goals.

Retail 306

Retail Healthcare Social Media Marketing 306

Event Marketer

JULY 4, 2022

Measuring social media strategy based on engagement, impressions and unique click rates is archaic in the Experiential Commerce world. Instead, marketers are thinking about the role social media plays in the “brand orbit,” and driving the consumer from point A to point B.

Social Media 263

Social Media Retail Marketing Event Marketing 263

Prestige Events Magazine

MARCH 24, 2023

This includes access to business opportunities for new events, networking, training courses, presence on the website and on social media, representation at national and international trade shows, participation in events, including Opendoors to showcase facilities and ongoing advice and assistance. It costs over £11.5 million, over £4.4

Meetings 245

Meetings Trade Shows Retail Social Media 245

Smart Meetings

AUGUST 24, 2021

Oasis also hosts weekly live performances and cultural events that focus on local art, as well as retail pop-ups. The Social Hub Miami.

Venues 264

Venues Retail Social Media Hotels 264

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money - looking more for experiences than products.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

OCTOBER 30, 2023

Social media messaging had a calming undercurrent that reassured anxious pet parents that the parade was back on, and a lighthearted tone that spoke to the company’s joyful brand promise.

Retail 321

Retail Social Media Financial Marketing 321

Attendease

FEBRUARY 28, 2022

However, with unauthorized resellers driving up resale prices of the new console and online communities forming around predicting product “drops” at retailers, the hype had become so large that Sony still had room to grow their sales significantly. Examples of this would be influencers, media, and industry experts. Conclusion.

Social Media 195

Social Media Retail Automotive 2021 195

Event Marketer

OCTOBER 24, 2022

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. And a virtual photo booth offers users a chance to share their metaverse experience on social.

Apparel 258

Apparel Fashion Retail Social Media 258

Event Marketer

SEPTEMBER 23, 2024

And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on social media. As the artist performed, 20 Duolingo employees wearing large Duo-shaped heads were unleashed around the venue, generating even more buzz on social. But the hijinks didn’t end there.

2028 278

2028 Retail Social Media 2024 278

Eventinterface

SEPTEMBER 20, 2017

Drum up sufficiently high levels of social media buzz before the event. Have some well-crafted social media plugs for the standard channels you use, and always tag your content with a custom hashtag, which you should encourage attendees and fans to use as well.

Insurance 207

Insurance B2C Social Media B2B 207

Event Marketer

JANUARY 13, 2025

Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact. Duo showed up in a Brat t-shirt, a reference to Charli XCXs album, which was also bright green, and was ultimately thrown out of the stadium, inciting all kinds of social media coverage.

Sponsorships 130

Sponsorships Retail Social Media Marketing 130

Management Events

DECEMBER 14, 2021

Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? . Customer personalization .

Retail 73

Retail 2022 Fashion Sustainability 73

Event Marketer

DECEMBER 1, 2021

How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. Those interested in participating can visit Coke’s holiday microsite to enter for a chance to win a custom message, sent at random, which is shareable via social media or text message. CURATE PERSONALIZED MOMENTS.

Retail 299

Retail Social Media 2022 2021 299

Event Marketer

OCTOBER 31, 2023

Generating Buzz Chase invested in paid media, social, digital and OOH within the New York City Metro Area, specifically focused on the 7 Train and the Long Island Rail Road since they are on the path that most attendees take to get to the US Open in Queens.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Eventmobi

MAY 18, 2020

Evaluating Social Media: Making a new plan overall – evaluating what has worked and what has not What do we want to say to clients in the new normal? I have updated all my social media platforms and other platforms my business is associated with. Where will new clients be coming from? Without trust, nothing can return.

Entertainment 395

Entertainment Hotels Venues Retail 395

Event Marketer

OCTOBER 4, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand embarked on the Impossible Food Truck Tour just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Education 348

Education Marketing Retail Social Media 348

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Smart Meetings

JANUARY 4, 2024

Attendees used a meeting app to drive the on-site experience through interactive maps, an agenda builder, matchmaking, meeting scheduling and social media integration. Langerman says that while during their previous events the opening general session drew a large audience, in general the event’s education was not highly attended. “We

2023 237

2023 Education Fashion Retail 237

The Castle Group

DECEMBER 5, 2023

billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below. In 2023, an estimated 4.9

Social Media 52

Social Media 2023 2024 2022 52

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Around 200,000 MVPets cards were created and approximately 650 million social media impressions were generated. We all think our pets are the best in the world—and we’re all right.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Event Farm

DECEMBER 27, 2016

And for many years, having a computer in your pocket, with access to news and movies and social media, had alienating effects, with people getting “lost” in their phones. I'm a futurist nerd at heart and spent the past seven years in technology hardware development and retail. 3) What is your Event Farm nickname?

Speakers 185

Speakers Retail Meetings Social Media 185

Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day. We were trying to see if the [pop-up] areas or demographics are purchasing one type of product over another.

Hotels 306

Hotels Travel Airlines Fashion 306