Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb.

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Retail Social Media 2022 2021 334

PCMA Convene

DECEMBER 9, 2024

The recent death of a social media influencer at a brand event after suffering an allergic reaction is sparking conversation about duty of care in the event professional community. 5 at an event hosted by retailer and frequent Disney collaborator BoxLunch in Los Angeles.

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Social Media Retail Events Venues 105

Event Marketer

FEBRUARY 19, 2025

Photo credit: Cory Grimes for Complex FOOT LOCKER Foot Lockers two-story All-Star experience in San Franciscos Union Square served as a showcase of major brands sold by the retailer, like Nike, Jordan Brand, adidas, ANTA, PUMA, Converse, Crocs and New Era Cap. Both Xtadium and Horizon are owned by the social media giant.

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2025 Apparel Sports Sponsorships 265

Attendease

AUGUST 6, 2024

Step 7: Spread the word on social media Social media is a powerful tool for spreading the word about your event, as it allows you to reach a wide audience, engage with your existing supporters, and attract new potential attendees. Check out these s trategies to increase event sponsorship and find more sponsors.

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Social Media Sponsorships Retail Venues 370

Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing.

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Fashion Banking Social Media Marketing 179

Event Marketer

SEPTEMBER 19, 2023

The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.

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2024 Retail Social Media Marketing 264

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

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Event Marketer

JULY 13, 2022

The team is also incorporating coupons and other incentives to drive consumers into retail to capture redemption data, as well as delivering unboxing experiences to influencers to help amplify the campaign on social media. View this post on Instagram. A post shared by Maddie | DMV foodie (@dmvfoodfinds).

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Retail Social Media Entertainment Travel 334

Planning Pod

MAY 29, 2024

Entry To enter, participants must follow the instructions outlined in the contest posts on each social media platform. We will only count one (1) submission per prompt per social media profile.Submissions must be made between May 14, 2024 12:00 AM Eastern Time and May 21, 2024 11:59 PM Eastern Time.

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Social Media 2024 Government Retail 89

Attendease

FEBRUARY 13, 2020

Start promoting the event through email, social media, and more. Make sure you make good use of your social media channels. Launch the product on retail stores simultaneously: Don’t limit where a product is launched. Make sure to reply to all comments on your social channels and invite dialogue. Conclusion.

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Trade Shows Social Media Retail Events 317

Event Marketer

AUGUST 14, 2024

Primal and Pinterest partnered up for a three-city Colorful Kitchen Pop-Up campaign rooted in the social media platform’s data on top food and kitchen trends. Driving to Retail A critical part of Primal Kitchen’s business is working with retail partners to get its products on their shelves and, ultimately, into consumers’ hands.

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Retail Social Media Marketing Events 278

Event Marketer

OCTOBER 9, 2023

The brand also recruited retail partner Mattel to enhance the Walmart Summer Rewind experience with a life-size Barbie box photo op at a time when Warner Bros.’ And from user-generated content to Walmart’s own social media strategy, the word was sufficiently spread. Barbie” movie was at its peak.

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Retail Social Media Marketing Event Marketing 306

Attendease

FEBRUARY 7, 2022

Start promoting the event through email, social media, and more. . Make sure you make good use of your social media channels. If you have contacts in the media, invite them to cover the event; it’s a great way to reach beyond your direct consumers and create more buzz for your next event, too.

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

JUNE 14, 2021

and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram. Another goal of the activation was to educate consumers about the accessibility of Godiva at mass retailers such as CVS, Walgreens and Target.

Retail 314

Retail Social Media Marketing Education 314

Event Marketer

OCTOBER 4, 2022

Each retailer had its own designated area in the shop, and the FOX team worked hand-in-hand with the brands to design the displays. To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners. Agency: Creative Riff.

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Fashion Retail Entertainment Social Media 264

Event Marketer

OCTOBER 9, 2023

But its buzziest draw was that Shopper Chopper, which rolled around campus as students filmed and shared glimpses of the vehicle all over Instagram and TikTok—what Stadd calls “a literal social media driver.”

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Social Media Advertising Retail Banking 317

Event Marketer

FEBRUARY 21, 2022

Supporting a retail strategy that increases the availability of iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb. Read the full case study here.

Retail 334

Retail Social Media Transportation Hotels 334

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Food and Beverage 238

Food and Beverage Retail Social Media Marketing 238

Event Marketer

SEPTEMBER 11, 2023

More Drone Show Strategies: How Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set Kimpton Rowan Merges Hospitality and High-end Retail with a Curated Showroom in Palm Springs The show starts long before the launch. But the mission of the show was to open up a dialogue on social media about fireworks and alternatives.

Social Media 312

Social Media Marketing Retail Advertising 312

Smart Meetings

FEBRUARY 4, 2025

While as an event professional, Im pretty confident I could take on and manage any situation quickly, efficiently and with a satisfied client, I hadnt previously thought about how my event production and retail sampling skills prepared me for this moment. While working at Gap Inc., I worked on Gap’s first-ever mobile tour.

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Insurance Retail 2006 Travel 130

Attendease

AUGUST 22, 2024

When your supporters can trust the email, social media post, or advertisement inviting them to your event, they’ll be more likely to attend. For example, the clothing retailer Patagonia has an ongoing program called Worn Wear in which customers can trade in and buy used Patagonia items to offset clothing waste.

Social Media 312

Social Media Advertising Retail Event Planning Tools 312

Event Marketer

APRIL 11, 2024

Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament. Partnering with its retailers was also a big win for CCM. Incorporate brand ambassadors in signage and messaging.

Retail 264

Retail Apparel Social Media Marketing 264

Event Marketer

MAY 17, 2021

High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. And fortunately, the brand is already exceeding its goals.

Retail 306

Retail Healthcare Social Media Marketing 306

Smart Meetings

FEBRUARY 4, 2025

While as an event professional, Im pretty confident I could take on and manage any situation quickly, efficiently and with a satisfied client, I hadnt previously thought about how my event production and retail sampling skills prepared me for this moment. While working at Gap Inc., I worked on Gap’s first-ever mobile tour.

Insurance 130

Insurance Retail 2006 Travel 130

Event Marketer

JULY 4, 2022

Measuring social media strategy based on engagement, impressions and unique click rates is archaic in the Experiential Commerce world. Instead, marketers are thinking about the role social media plays in the “brand orbit,” and driving the consumer from point A to point B.

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Social Media Retail Marketing Event Marketing 265

Prestige Events Magazine

MARCH 24, 2023

This includes access to business opportunities for new events, networking, training courses, presence on the website and on social media, representation at national and international trade shows, participation in events, including Opendoors to showcase facilities and ongoing advice and assistance. It costs over £11.5 million, over £4.4

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Meetings Trade Shows Retail Social Media 245

Smart Meetings

AUGUST 24, 2021

Oasis also hosts weekly live performances and cultural events that focus on local art, as well as retail pop-ups. The Social Hub Miami.

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Venues Retail Social Media Hotels 264

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money - looking more for experiences than products.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

OCTOBER 30, 2023

Social media messaging had a calming undercurrent that reassured anxious pet parents that the parade was back on, and a lighthearted tone that spoke to the company’s joyful brand promise.

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Retail Social Media Financial Marketing 321

Attendease

FEBRUARY 28, 2022

However, with unauthorized resellers driving up resale prices of the new console and online communities forming around predicting product “drops” at retailers, the hype had become so large that Sony still had room to grow their sales significantly. Examples of this would be influencers, media, and industry experts. Conclusion.

Social Media 195

Social Media Retail Automotive 2021 195

Event Marketer

OCTOBER 24, 2022

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. And a virtual photo booth offers users a chance to share their metaverse experience on social.

Apparel 258

Apparel Fashion Retail Social Media 258

Event Marketer

SEPTEMBER 23, 2024

And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on social media. As the artist performed, 20 Duolingo employees wearing large Duo-shaped heads were unleashed around the venue, generating even more buzz on social. But the hijinks didn’t end there.

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2028 Retail Social Media 2024 278

Eventinterface

SEPTEMBER 20, 2017

Drum up sufficiently high levels of social media buzz before the event. Have some well-crafted social media plugs for the standard channels you use, and always tag your content with a custom hashtag, which you should encourage attendees and fans to use as well.

Insurance 207

Insurance B2C Social Media B2B 207

Event Marketer

OCTOBER 25, 2022

Kraft-Heinz Canada’s in-house social media agency, The Kitchen, has created a content-first platform that delivers news, tips and recipes to engage current customers and help identify intenders for products. Brands and properties are embracing this model with content- and digital-focused missions. Here, we explore five doing it well.

Social Media 246

Social Media Retail Marketing Sustainability 246

Management Events

DECEMBER 14, 2021

Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? . Customer personalization .

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Retail 2022 Fashion Sustainability 73

Event Marketer

DECEMBER 1, 2021

How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. Those interested in participating can visit Coke’s holiday microsite to enter for a chance to win a custom message, sent at random, which is shareable via social media or text message. CURATE PERSONALIZED MOMENTS.

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Retail Social Media 2022 2021 299