Event Marketer

OCTOBER 16, 2024

And it doesn’t hurt that there are 12 Sephora retail locations in the city. Atlanta, for instance, has one of the largest airport hubs in the country and plenty of rideshare options, while Pullman Yards offers a large footprint and on-site parking. The approach appears to be working.

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Event Marketer

FEBRUARY 19, 2025

Photo credit: Cory Grimes for Complex FOOT LOCKER Foot Lockers two-story All-Star experience in San Franciscos Union Square served as a showcase of major brands sold by the retailer, like Nike, Jordan Brand, adidas, ANTA, PUMA, Converse, Crocs and New Era Cap. Attendees could also snap photos with WNBA players throughout the weekend.

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2025 Apparel Sports Sponsorships 265

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., We actually created this sponsorship a while back, so every year we strive to make everyone wonder what we will do next. It was a fun experiment and it worked. This booth is new this year.

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Trade Shows Retail Sponsorships 2024 288

Event Marketer

NOVEMBER 14, 2024

A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures. Partner: Impact XM Mastercard X REI Mastercard partnered with REI on a 40-by-40-square-foot activation designed to “put the outside inside.”

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2024 Food and Beverage Retail Marketing 299

Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. Agency: NVE Experience) Photo credit: Getty Images THE ATHLETES FOOT Streetwear and sneaker retailer The Athletes Foot put on several events at its Canal Street location. The Party with a Purpose event on Feb.

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Sports Apparel Sponsorships Hospitality 243

Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.”

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Apparel Retail Sponsorships 2021 331

Endless Events

JUNE 1, 2020

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Virtual Event Sponsorship Ideas: Conclusion.

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Sponsorships Event Apps Events Speakers 140

Event Marketer

DECEMBER 30, 2024

EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. Swag and a few prize opportunities dont hurt either.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

FEBRUARY 10, 2025

As an extension of this years JHMR collaboration, Kiehls is transforming its retail location in the Hells Kitchen neighborhood of Manhattan into a pop-up concept store designed to demonstrate the importance of body hydration while simultaneously amplifying the partnership through co-branded content and limited-edition merch.

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Food and Beverage Fashion 2025 Retail 249

Event Marketer

SEPTEMBER 11, 2023

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.”

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Food and Beverage Retail 2022 Sponsorships 321

Attendease

AUGUST 6, 2024

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Check out these s trategies to increase event sponsorship and find more sponsors. Research and compare prices from multiple vendors to ensure you’re getting the best value for your money.

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Social Media Sponsorships Retail Venues 370

Event Marketer

FEBRUARY 27, 2024

What’s more, fans could explore an expansive retail shop offering new and exclusive products from Nike, Jordan, adidas, PUMA, Under Armour, Curry Brand and others. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk.

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2024 Sponsorships Sports Retail 325

Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. Wall-to-wall beige is so blah. Not feeling it with pink shag? Bonus points for inspiring buyers to connect with their inner model.

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Trade Shows Fashion Apparel Retail 319

Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. The company’s graphic design service, 99designs, developed an interactive neighborhood to activate the brand’s sponsorship.

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Apparel Sponsorships Retail Social Media 264

Event Marketer

MAY 17, 2021

Marketing Werks has developed a heat map that pulls data from a variety of trusted sources to help clients, like retail brands, predict store locations and overall geographical areas with the least amount of risk due to COVID-19, and then potentially target them with activations.

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Tech Food and Beverage Retail Technology 363

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. We all think our pets are the best in the world—and we’re all right.

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Sponsorships Retail Sports Social Media 246

Event Marketer

APRIL 11, 2024

Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location. VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation.

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Retail Sports Fashion Conference 305

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. home retail at Pinterest, stated in the guide. Here’s the breakdown.

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Food and Beverage 2024 Retail Sponsorships 310

Event Marketer

APRIL 15, 2024

The retailer popped up a 400-square-foot American Eagle Café on Austin’s South Congress Avenue from April 4-6 in an effort to make inroads with its target.Consumers were invited to pop in for free Jo’s coffee and pastries, and to shop some of the brand’s top denim styles, which were displayed throughout the footprint.

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Wireless Airlines Retail Travel 293

Event Marketer

JULY 17, 2023

Louis CITY SC sponsorship. There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St.

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Sports Sponsorships Retail Event Marketing 246

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Chevy incentivized the activity with a retail gift card. From the CMA Fest Archives: Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program.

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Automotive Sponsorships Retail Sustainability 246

Event Marketer

FEBRUARY 12, 2025

Agency: 160over90) ABERCROMBIE In a one-day-only retail experience on Feb. 8, we got to see designer and entrepreneur Kristin Juszczyk, who hosted an exclusive showing of her new Off Season NFL line. 8, the clothing brand opened Abercrombie House at 611 Fulton Street, across from House of Verizon, keeping the fashion vibes going.

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Apparel Sports Food and Beverage Fashion 274

Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. organic feminine care company Cora leveraged its sponsorship to sample product and broadcast its advocacy of a woman’s right to govern her own body.

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Apparel Marketing 2024 2020 277

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Now, grab your notebook and hit “Play.”

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Sponsorships Apparel Entertainment Transportation 325

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

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2021 Food and Beverage Sports Hotels 359

Event Marketer

FEBRUARY 9, 2024

Visa will peel back the curtain on its “Win/Win/Win” approach that tackles the complex and nuanced challenges of measuring sponsorship, while Essence Ventures will explore how the industry can better redefine experiential ROI. retailer DICK’S Sporting Goods that has unlocked new opportunities for connection with Gen Alpha athletes.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

OCTOBER 16, 2023

Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. The experience includes a geo-gated augmented reality “runway to the toy aisle.”

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Fashion 2023 Sponsorships Technology 312

Event Marketer

APRIL 11, 2024

Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament. Partnering with its retailers was also a big win for CCM. Incorporate brand ambassadors in signage and messaging.

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Retail Apparel Social Media Marketing 264

Event Marketer

MARCH 27, 2023

Creating amazing experiences is all part of our DNA being in the service and retail industry. We want to make sure that we’re creating opportunities to communicate our brand messages in a new way,” says Tonia Constable, vp of global marketing partnerships-sports, entertainment and brands at Marriott International. says Constable.

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Sports Sponsorships Retail Social Media 246

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.

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Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

MARCH 27, 2023

His course disciplines include sponsorships, brand management, event facility management, marketing strategy, business ethics, organizational development and, one of his most recent classes, “Experiential Learning for Business.”

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Marketing Sports Hospitality Tourism 246

Smart Meetings

JUNE 27, 2023

The average hotel margins for sleeping rooms are 75%, F&B is 35%, hotel restaurant 25%, hotel spa and activities 15% and retail comes out to 15%. Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts. Make sure that you’re charged correctly.

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Negotiating Contracts 2026 Hotels 231

PCMA Convene

MARCH 26, 2025

A Pop-Up Store With Stories to Share Whenever Anthony Maggiore spends the day strolling through his hometown of Chicago, he takes note of the lines of shoppers stretching around the block in anticipation of limited-time pop-up retail locations. It wasnt just about products, though; it was about people.

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Conference Retail Meetings 2024 52

Event Marketer

OCTOBER 24, 2023

Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S. Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants.

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Sports Apparel Automotive Retail 304

Event Marketer

OCTOBER 30, 2023

But thanks to the brand’s financial support and acquisition of the proper permits, the parade closed down city streets for the first time and proceeded down Avenue B.

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Retail Social Media Financial Marketing 321

Event Marketer

MARCH 18, 2024

Among key touchpoints is the KidSuper Store retail storefront, created in partnership with Colm Dillane, the designer and artist behind the brand, which is themed around laundromats, mini-marts and libraries (think: an operational laundromat conveyor belt, and books that will soon be available to check out on loan).

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Apparel 2024 Insurance Retail 298

Guidebook

FEBRUARY 12, 2025

The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands. Shoptalk Event Type: Paid and Free Shoptalk is a retail and e-commerce conference where industry professionals gather to explore innovations and tackle challenges in their field.

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Retail Sports Events Sustainability 78