Event Marketer

OCTOBER 2, 2023

Campbell Snacks is a partner that we even work with in retail. On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours. Agency: 160over90.

Sports 130

Sports Sponsorships Retail 2023 130

Event Marketer

JANUARY 13, 2025

These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). When the Song Becomes the Retail Experience If Espresso wasnt on repeat in your brain last summer, were you even alive?

Sponsorships 52

Sponsorships Retail Social Media Marketing 52

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., We actually created this sponsorship a while back, so every year we strive to make everyone wonder what we will do next. It was a fun experiment and it worked. This booth is new this year.

Trade Shows 109

Trade Shows Retail Sponsorships 2024 109

Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.”

Apparel 132

Apparel Retail Sponsorships 2021 132

Event Industry News

MARCH 12, 2019

The Warehouse x Barbican Inside Out campaign has won the 2019 European Sponsorship Arts and Culture Award at the European Sponsorship Association Awards. The project was a Barbican-wide initiative involving the Development, Retail, Marketing, Communications, Creative Learning, Business Events and Projects teams.

Sponsorships 58

Sponsorships Fashion 2018 Retail 58

Velvet Chainsaw

MARCH 2, 2018

Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. The slow death of expo revenue is not an indicator that meetings don’t mean business any more. Many of these conferences still have high deal-making value. Marketing: From Push to Pull.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Event Industry News

AUGUST 18, 2020

Setting up a Chill & Charge Zone at your event delivers an essential service whilst providing a great sponsorship opportunity. Providing phone charging been proven to increase dwell time and average spend in retail/hospitality environments. Charging Tables. Original Barrel Chargers. Portable Chargers.

Wireless 98

Wireless Retail Sponsorships Hospitality 98

Event Marketer

FEBRUARY 27, 2024

What’s more, fans could explore an expansive retail shop offering new and exclusive products from Nike, Jordan, adidas, PUMA, Under Armour, Curry Brand and others. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk.

2024 128

2024 Sponsorships Sports Retail 128

Event Marketer

SEPTEMBER 11, 2023

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.”

Food and Beverage 126

Food and Beverage Retail 2022 Sponsorships 126

Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. Wall-to-wall beige is so blah. Not feeling it with pink shag? Bonus points for inspiring buyers to connect with their inner model.

Trade Shows 119

Trade Shows Fashion Apparel Retail 119

PCMA Convene

AUGUST 9, 2020

While in-person events are on pause, The Toy Association hit the play button on a digital market week series to help toy manufacturers connect with specialty and mass retailers who are buying for the upcoming holiday season. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Endless Events

FEBRUARY 26, 2019

Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives. For those not familiar, GameStop is a worldwide retailer and the largest selling retailer in the video game industry.

Retail 83

Retail Sponsorships Trade Shows Conference 83

Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. The company’s graphic design service, 99designs, developed an interactive neighborhood to activate the brand’s sponsorship.

Apparel 105

Apparel Sponsorships Retail Social Media 105

Event Marketer

MAY 17, 2021

Marketing Werks has developed a heat map that pulls data from a variety of trusted sources to help clients, like retail brands, predict store locations and overall geographical areas with the least amount of risk due to COVID-19, and then potentially target them with activations.

Tech 143

Tech Food and Beverage Retail Technology 143

Event Planning BluePrint

SEPTEMBER 13, 2018

This could be an aquarium, museum, arena, library or retail space that doubles as event space. Sponsorship. If you have a fantastic idea, but don’t have the budget, sponsorship can be a great way to pull of a spectacular event with a limited budget. They will be your best resource for finding a cool spot in the destination city.

Venues 94

Venues Sponsorships Food and Beverage Hotels 94

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. We all think our pets are the best in the world—and we’re all right.

Sponsorships 95

Sponsorships Retail Sports Social Media 95

Event Marketer

APRIL 11, 2024

Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location. VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation.

Retail 118

Retail Sports Fashion Conference 118

Event Marketer

JULY 17, 2023

Louis CITY SC sponsorship. There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St.

Sports 98

Sports Sponsorships Retail Event Marketing 98

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Chevy incentivized the activity with a retail gift card. From the CMA Fest Archives: Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program.

Automotive 96

Automotive Sponsorships Retail Sustainability 96

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Now, grab your notebook and hit “Play.”

Sponsorships 129

Sponsorships Apparel Entertainment Transportation 129

Event Marketer

OCTOBER 16, 2024

And it doesn’t hurt that there are 12 Sephora retail locations in the city. Atlanta, for instance, has one of the largest airport hubs in the country and plenty of rideshare options, while Pullman Yards offers a large footprint and on-site parking. The approach appears to be working.

2024 122

2024 Retail 2021 Marketing 122

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

2021 143

2021 Food and Beverage Sports Hotels 143

Event Marketer

FEBRUARY 9, 2024

Visa will peel back the curtain on its “Win/Win/Win” approach that tackles the complex and nuanced challenges of measuring sponsorship, while Essence Ventures will explore how the industry can better redefine experiential ROI. retailer DICK’S Sporting Goods that has unlocked new opportunities for connection with Gen Alpha athletes.

2024 101

2024 Marketing Trade Shows Sponsorships 101

PCMA Convene

APRIL 6, 2022

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. The Inspired Home Show created an “In Stock” program to help retailers identify suppliers who had products in stock and ready to be shipped.

2022 98

2022 Retail Travel Tourism 98

Expo Pass

OCTOBER 31, 2018

once fire up your smartphone and see you can replace almost all of your critical supplies with trusted retailers. As part of the Amazon Effect, many big retailers, recognizing that time constraints of today’s workers, offer same day delivery service on everything from paper and pens to food and alcohol. But you are saved (phew!),

Retail 97

Retail 2019 Technology Tech 97

Event Marketer

APRIL 15, 2024

The retailer popped up a 400-square-foot American Eagle Café on Austin’s South Congress Avenue from April 4-6 in an effort to make inroads with its target.Consumers were invited to pop in for free Jo’s coffee and pastries, and to shop some of the brand’s top denim styles, which were displayed throughout the footprint.

Wireless 106

Wireless Airlines Retail Travel 106

Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. organic feminine care company Cora leveraged its sponsorship to sample product and broadcast its advocacy of a woman’s right to govern her own body.

Apparel 105

Apparel Marketing 2024 2020 105

Event Marketer

OCTOBER 16, 2023

Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. The experience includes a geo-gated augmented reality “runway to the toy aisle.”

Fashion 124

Fashion 2023 Sponsorships Technology 124

Event Industry News

SEPTEMBER 21, 2018

The sponsorship is an opportunity to showcase Epson’s market leading capabilities in both ProAV and digital textile printing. Richard Quinn creates and prints everything for his independent retail customers using an Epson SureColor SC-F9200 inkjet printer.

Fashion 71

Fashion 2018 Technology 2006 71

Event Marketer

MARCH 27, 2023

Creating amazing experiences is all part of our DNA being in the service and retail industry. We want to make sure that we’re creating opportunities to communicate our brand messages in a new way,” says Tonia Constable, vp of global marketing partnerships-sports, entertainment and brands at Marriott International. says Constable.

Sports 94

Sports Sponsorships Retail Social Media 94

Event Leadership Institute

MAY 26, 2021

Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.

Trade Shows 98

Trade Shows Sponsorships Speakers Corporate Events 98

Event Marketer

MARCH 27, 2023

His course disciplines include sponsorships, brand management, event facility management, marketing strategy, business ethics, organizational development and, one of his most recent classes, “Experiential Learning for Business.”

Marketing 98

Marketing Sports Hospitality Tourism 98

PCMA Convene

DECEMBER 3, 2018

Retail brands, insurance companies, and banks have been using chatbots for years,” Haas said. Maybe you would see a different set of sponsorships than I do.”. Events are fashionably late to the party here. We’re starting to see more of them make finding online answers a more efficient process.

2019 104

2019 Event Tech Tech Insurance 104

Eventtia

OCTOBER 20, 2023

Moreover, forecasting potential revenue sources, such as ticket sales or sponsorships, requires careful analysis. Other Vendors Agency Costs: Large retail brands often use agencies to handle event details, which have their fees. Your event might have revenue streams—like ticket sales, sponsorships, or merchandise.

Financial 117

Financial Negotiating Entertainment Retail 117

Smart Meetings

JUNE 27, 2023

The average hotel margins for sleeping rooms are 75%, F&B is 35%, hotel restaurant 25%, hotel spa and activities 15% and retail comes out to 15%. Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts. Make sure that you’re charged correctly.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

Event Marketer

NOVEMBER 14, 2024

A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures. Partner: Impact XM Mastercard X REI Mastercard partnered with REI on a 40-by-40-square-foot activation designed to “put the outside inside.”

2024 116

2024 Food and Beverage Retail Marketing 116