Retail Sponsorships Sustainability 
Event Marketer
APRIL 11, 2022
The Ice House activation was designed to be shareable, sustainable and flexible. More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer.
Attendease
AUGUST 6, 2024
Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Check out these s trategies to increase event sponsorship and find more sponsors. Research and compare prices from multiple vendors to ensure you’re getting the best value for your money.
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Event Marketer
FEBRUARY 16, 2024
From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. Wall-to-wall beige is so blah. Not feeling it with pink shag? Bonus points for inspiring buyers to connect with their inner model.
Event Marketer
SEPTEMBER 11, 2023
We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.”
Event Marketer
APRIL 15, 2024
The retailer popped up a 400-square-foot American Eagle Café on Austin’s South Congress Avenue from April 4-6 in an effort to make inroads with its target.Consumers were invited to pop in for free Jo’s coffee and pastries, and to shop some of the brand’s top denim styles, which were displayed throughout the footprint.
Event Marketer
OCTOBER 16, 2023
Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. The experience includes a geo-gated augmented reality “runway to the toy aisle.”
Event Marketer
JULY 4, 2022
A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Chevy incentivized the activity with a retail gift card. From the CMA Fest Archives: Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program.
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