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Photo: Courtesy of Creative Riff Creative Riff collaborated with online thrift retailer ThredUp, who supplied and styled hundreds of items for the experience. Photo: Courtesy of Creative Riff From there, they stepped through a set of lockers into Hannah Montanas closet. "We
Industry Innovators 2025: Sephora The beauty retailer has broadened its international experiences and created impressive influencer activations. 20 Times Event Bathrooms Became the Star of the Show (Yes, Really) Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
as well as hosting this year’s WorldPride, said that former sponsors including Comcast/Xfinity, Booz Allen Hamilton, Mastercard, Deloitte, Visa, and Amtrak are not participating in this year’s festivities, while other companies are providing sponsorship dollars but are acting as silent partners without recognition.
Guests could browse the Style Bar retail area, which included live DJ sets and on-site sneaker customization with laser engraving. Martha Stewart, Foot Locker, and More Here’s a look at some steal-worthy ideas we spotted in June 2025. Martha Stewart, Foot Locker, and More Here’s a look at some steal-worthy ideas we spotted in June 2025.
Outdoor areas now feature three zero-edge pools, new cabanas, and sustainable landscaping, while the 42,000-square-foot spa offers upgraded wellness experiences, including virtual-reality meditations and high-tech massage treatments.
Photo: Courtesy of CNC Agency He adds that designing within a retail space, especially a functional store like Nike SoHo, comes with logistical challenges. Also, when activating in retail, lean into what’s already there and use constraints as creative prompts. His lessons learned for other event profs?
Photo: Courtesy of Mirrored Media Jamesons MLS All-Star Week Sponsorship Jameson made its debut as the official Irish Whiskey sponsor of Major League Soccer with a standout presence at MLS All-Star Week in Austin, Texas. Guests departed with gift bags featuring products from Ella+Mila and Sloomoo Institute.
Strategically positioned outside high-impact but vacant retail spaces, these activations transformed urban environments into gateways of wonder for city dwellers.” The new cookies are an inside-out version of the classic vanilla cookies with chocolate frosting.
This was the third year that the event was held at Flushing Meadows Corona Park, and Alex Joffe , head of partnerships for Governors Ball and senior sponsorship director at C3 Presents , said that “the venue has unlocked a whole new level of creative potential—it’s truly a living canvas.
Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: WNBA The Womens National Basketball Association is dominating the sports world with record-breaking sponsorship deals and a growing fanbase.
Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: Sephora The beauty retailer has broadened its international experiences and created impressive influencer activations.
Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: Sephora The beauty retailer has broadened its international experiences and created impressive influencer activations.
Photo: Bordeaux Creativ Surrounding the court, attendees explored a Nike Styling Zone, interactive gaming, exclusive retail, and a larger-than-life tunnel moment built into the seating structure. Photo: Courtesy of AT&T AT&T also brought back its nail tech station, leveling up the experience with chrome and jewel accents.
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event The retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio. Consider this monthly list your own insider pulse on the meeting and event industry.
Connected by a skywalk, the hotel will offer expanded meeting facilities, retail spaces, and even a rooftop pool terrace, seamlessly integrating with the Districts event flow and experience. A brand-new, 700-room Headquarters Hotel will rise directly across the street from the Convention Center.
Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: Sephora The beauty retailer has broadened its international experiences and created impressive influencer activations.
United States > Seattle" class="section-feed-content-node__website-section-name"> Seattle 6 New Venues in Seattle for Spring 2023 Meetings and Events Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in Seattle.
Photo: Victoria Grodski Eataly Aventura The two-story, 30,000-square-foot Eataly Aventura complex, which features a cooking school, two sit-down restaurants, a cafè with several quick-service counters, a retail section with housemade and made-in-Italy products, and a wine store with a dedicated Riserva room opened in the Aventura Mall in June.
Filled with booths showcasing produce, cheese, artisanal bread, premium meat, and nonalcoholic beverages, the pop-up aimed to introduce visitors to the retailers year-round offerings. Photo: Courtesy of ALDI CHICAGO— Grocery store chain ALDI hosted a 10,000-square-foot farmers market in June at The Green in Chicago.
Residents, transit patrons, office employees, and the greater public will be able to easily move from one transportation type to another, socialize, and visit a mix of retail and amenity types. An estimated 180 light rail trips will pass through the station each day, and travelers also will have access to five different bus routes.
Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: PGA Tour With the help of in-depth fan feedback and tech advancements, the golf organization has been able to create more engaging experiences.
The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands. Shoptalk Event Type: Paid and Free Shoptalk is a retail and e-commerce conference where industry professionals gather to explore innovations and tackle challenges in their field.
Developers can access Swoogo’s API documentation to create custom integrations, ensuring the platform fits seamlessly into existing tech stacks. Eventtia partners with a diverse range of organizations globally, including top retail groups, pharmaceutical companies, NGOs, government agencies, and event management firms.
Also, forecasting potential revenue sources, such as ticket sales or sponsorships, requires careful analysis. Audio-visual (AV) Equipment Latest Tech vs. Basic: Cutting-edge sound and display equipment can elevate the event experience but comes at a premium. Operator Costs: High-tech gear often needs skilled people to run it.
Photo: Courtesy of AIRCO Working with creative partners including Mythology (store concept and design) and Tall Poppy Studio (campaign and product concepting), AIRCO created a gallery-like retail space featuring bespoke, high-design products symbolizing the different applications of AIRMADE fuel—across air, land, sea, and space.
The upscale retail and residence center revamped its annual fashion show with a fashion-themed carnival. See more: Guy Fieris Walk of Fame Celebration Had Gold-Painted Dancers, a Performance From Foreigner, and Plenty of Burgers Photo: Sean Twomey/2me Studios A carnival theme at a tech conference?
Best for: Booth-style setups, quick outdoor meetups, or pop-up retail stations. Great for: Signage, sponsorship logos, and directional guidance. Whether you’re a fashion label, tech startup, or nonprofit, inflatable tents can be tailored to fit your tone, color scheme, and purpose.
Designed in partnership with Avenue Interior Design, the updated accommodations feature high-end finishes, spa-inspired bathrooms, and upgraded tech amenities. Each villa features a private outdoor patio or balcony, marble bathrooms with jetted tubs or steam showers, a full wet bar with bone china, and retail-style closets.
The permanent experiential entertainment venues are slated to open in Philadelphia and Dallas later this year and Las Vegas in 2027. To celebrate the latest installment of R.L.
Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: WNBA The Womens National Basketball Association is dominating the sports world with record-breaking sponsorship deals and a growing fanbase.
Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: PGA Tour With the help of in-depth fan feedback and tech advancements, the golf organization has been able to create more engaging experiences.
EARLY ADOPTERS SCORE WITH PICKLEBALL SPONSORSHIPS Sports sponsorship is always a hot industry topic, but a shiny “new” sport—pickleball—gave brands something fresh to sweat over as the activity hit fever pitch this year.
And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. billion mobile AR user devices worldwide.
And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Premium merch from retailer TIER rounded out the touchpoints. FOUNDERS HOUSE. Agency: Pink Sparrow.).
Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S. The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country.
Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.
Attendees could explore Mastercard’s tech and solutions through a multisensory tunnel experience. What’s more, each wristband was spritzed with priceless Optimism, a signature fragrance from Mastercard with notes of citrus—perfect for the Florida setting.
Retail brands, insurance companies, and banks have been using chatbots for years,” Haas said. Maybe you would see a different set of sponsorships than I do.”. Events are fashionably late to the party here. We’re starting to see more of them make finding online answers a more efficient process.
Setting up a Chill & Charge Zone at your event delivers an essential service whilst providing a great sponsorship opportunity. Providing phone charging been proven to increase dwell time and average spend in retail/hospitality environments. Charging Tables. Original Barrel Chargers. Portable Chargers.
once fire up your smartphone and see you can replace almost all of your critical supplies with trusted retailers. As part of the Amazon Effect, many big retailers, recognizing that time constraints of today’s workers, offer same day delivery service on everything from paper and pens to food and alcohol. But you are saved (phew!),
In a recent webinar, Rich Vallaster , Director of Marketing and the Tradeshow Wonk at Personify, stressed just this – that we need to “let the tech , tech ” and learn how to leverage new and existing solutions to improve efficiency and streamline operations. Here are some of the biggest takeaways from the discussion. Printed Materials.
What better time then, to talk Top Tech for Exhibitions. The events themselves were Housing 2021, Autumn Fair, Glee Birmingham, Money 2020 and World Retail Congress Summit. At Housing 2021, speakers were streamed in to the live stage, meanwhile at World Retail Congress Summit key speakers were streamed in. In fact, 29.7%
Moreover, forecasting potential revenue sources, such as ticket sales or sponsorships, requires careful analysis. Audio-visual (AV) Equipment Latest Tech vs. Basic: Cutting-edge sound and display equipment can elevate the event experience but comes at a premium. Operator Costs: High-tech gear often needs skilled people to run it.
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