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High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.
And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. billion mobile AR user devices worldwide.
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. MERCEDES-BENZ.
And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Premium merch from retailer TIER rounded out the touchpoints. FOUNDERS HOUSE. Agency: Pink Sparrow.).
Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.
Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S. The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country.
The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands. Shoptalk Event Type: Paid and Free Shoptalk is a retail and e-commerce conference where industry professionals gather to explore innovations and tackle challenges in their field.
Retail brands, insurance companies, and banks have been using chatbots for years,” Haas said. Maybe you would see a different set of sponsorships than I do.”. Events are fashionably late to the party here. We’re starting to see more of them make finding online answers a more efficient process.
Setting up a Chill & Charge Zone at your event delivers an essential service whilst providing a great sponsorship opportunity. Providing phone charging been proven to increase dwell time and average spend in retail/hospitality environments. Charging Tables. Original Barrel Chargers. Portable Chargers.
While in-person events are on pause, The Toy Association hit the play button on a digital market week series to help toy manufacturers connect with specialty and mass retailers who are buying for the upcoming holiday season. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended.
once fire up your smartphone and see you can replace almost all of your critical supplies with trusted retailers. As part of the Amazon Effect, many big retailers, recognizing that time constraints of today’s workers, offer same day delivery service on everything from paper and pens to food and alcohol. But you are saved (phew!),
Developers can access Swoogo’s API documentation to create custom integrations, ensuring the platform fits seamlessly into existing tech stacks. Eventtia partners with a diverse range of organizations globally, including top retail groups, pharmaceutical companies, NGOs, government agencies, and event management firms.
In a recent webinar, Rich Vallaster , Director of Marketing and the Tradeshow Wonk at Personify, stressed just this – that we need to “let the tech , tech ” and learn how to leverage new and existing solutions to improve efficiency and streamline operations. Here are some of the biggest takeaways from the discussion. Printed Materials.
What better time then, to talk Top Tech for Exhibitions. The events themselves were Housing 2021, Autumn Fair, Glee Birmingham, Money 2020 and World Retail Congress Summit. At Housing 2021, speakers were streamed in to the live stage, meanwhile at World Retail Congress Summit key speakers were streamed in. In fact, 29.7%
For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. The hands-on activities showcase your company’s tech capabilities and allow guests to engage with your products in memorable and exciting new formats. What Are Creative Themes for Corporate Events?
Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.
Moreover, forecasting potential revenue sources, such as ticket sales or sponsorships, requires careful analysis. Audio-visual (AV) Equipment Latest Tech vs. Basic: Cutting-edge sound and display equipment can elevate the event experience but comes at a premium. Operator Costs: High-tech gear often needs skilled people to run it.
This ranges from product launches and PR stunts through to road shows, sponsorship activation and conferences.?. With sponsorship continuing to focus on myopic activations, we believe it’s losing touch with culture and community values. We therefore expanded / developed our in-house creative tech team to create CASSETTE.
With no requirement for an opt in, Meshh’s sample sizes trend upwards of 80% across different event and retail environments, giving agencies and marketers a much larger data set to drive decision making with. Events and experiences drive a unrivalled depth of engagement with consumers.
The Ecommerce Design Summit pulls together the world’s most innovative eCommerce platforms, to discuss Product Design, UX and Strategy, and is run by Tech Circus. Image description: Four tiers of pricing on the Ecom Design Summit page showing Early Access options for Retail Day only, Travel & Leisure Day only and two-day access.
He has 23 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences. Key services and sectors served: We’re about what’s right. Case Study: Nippon Airways.
At CES 2018 Google had a huge presence showcasing their products and cool tech. Check out what Columbia Sportswear did for their Omni-Heat brand debut at the Outdoor Retailer Summer Market. Make an Impression by Going Big in Tech. It makes a statement that your brand is modern and tech-savvy. Credit: Gradien.
Consumer Marketing Forum is Forrester's flagship marketing event, bringing together 700 marketing leaders from retail, financial services, media, healthcare, and more to discover, discuss and shape today's marketing landscape. SponsorshipX unites the sponsorship and marketing industries' most disruptive minds in a setting that inspires.
Many tech conferences host hackathons, for instance. For example, what if your tech company sponsors a local tennis tournament? Have you ever considered event sponsorship? Finally, we have ShopTalk, an annual gathering that brings together 8,000 attendees to create the future of retail. Rakuten Cup.
Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. In short, they’ve changed the retail landscape forever. Event-goers will also have the chance to attend hands-on workshops, view tech showcases, and network with their peers. Also, to offset costs, try to secure event sponsorships.
They specialize in multicultural events, sponsorship activation, and mobile tours. A foundation in technology allows for fantastic data collection and event tech solutions that can be applied to any campaign. Their expertise spans corporate events, sponsorship activation, live experiences, travel incentives, and more.
Industry Niche and Scope Swapcard caters to diverse sectors, from non-profit associates to tech companies. Industry Niche and Scope Whova, based in San Diego, serves healthcare, colleges, retail, charities, and public authorities. The event software provider caters to a broad and varied clientele.
For instance, Eventtia serves various clients in luxury, retail, and education. Industry Niche and Scope Eventtia, working with diverse entities, including governmental agencies and global universities, focuses on crafting solutions for the retail industry, particularly consumer and luxury brands.
For instance, Eventtia serves various clients in luxury, retail, and education. Industry Niche and Scope Eventtia, working with diverse entities, including governmental agencies and global universities, focuses on crafting solutions for the retail industry, particularly consumer and luxury brands.
A survey conducted by Nonprofit Tech for Good found that 91% of donors believe that positive emotions like hope and empathy are the driving force behind their willingness to give. Offer more than one type of sponsorship package. If you offer any retail at your event, be sure to include a raffle featuring those products.
Danielle Launders has spent over six years working on events at Moz—managing everything from sponsorships to collateral to content and all of the logistics in-between. At the time, the event marketer was looking for extra support with sponsorships and MozCon, so I got to dive right in. This year will be my seventh MozCon.
After a successful career as an entrepreneur and tech executive, Pizzaro took to writing about the impact of technology on business, society, and the greater world. Keynote speakers in Artificial Intelligence (AI Tech). Together they co-produce strategic sales series workshops at Stanford University. Where to Find him?
After a successful career as an entrepreneur and tech executive, Pizzaro took to writing about the impact of technology on business, society, and the greater world. Keynote speakers in Artificial Intelligence (AI Tech). Together they co-produce strategic sales series workshops at Stanford University. Where to Find him?
15) Coca Cola - 2012 Olympics Sponsorship. The sponsorship deal allowed Coca Cola to leverage on the popularity of the international event and market itself to viewers and fans worldwide. Main Takeaway: Sponsorship isn’t cheap, but when strategically chosen, it can greatly amplify the reach of your brand. Coca Cola strikes back.
This might include arranging catering services, admitting retail vendors, and/or bringing in tech specialists. Event coordinators will also want to consider digital tools for registration transactions , attendee experience , contracting/sponsorship management , floor plan management , and event revenue generation.
EARLY ADOPTERS SCORE WITH PICKLEBALL SPONSORSHIPS Sports sponsorship is always a hot industry topic, but a shiny “new” sport—pickleball—gave brands something fresh to sweat over as the activity hit fever pitch this year.
Attendees could explore Mastercard’s tech and solutions through a multisensory tunnel experience. What’s more, each wristband was spritzed with priceless Optimism, a signature fragrance from Mastercard with notes of citrus—perfect for the Florida setting.
THIS HIGH-TECH GAME TURNED FOODIES INTO SOUS-CHEFS AT THE NYC WINE & FOOD FEST The kitchen of the future came to life at the 2024 Food Network New York City Wine & Food Festival, presented by Invesco QQQ, in Brooklyn, thanks to Invesco’s futuristic culinary game and interactive cooking app. 8 in Los Angeles.
How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event. How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. STORY OF THE YEAR #2. STORY OF THE YEAR #3. ” –Sara Mald, VP-Integrated Promotions, FX.
Such tech-driven innovation isn’t the only driver of change in medical meetings. billion in the United States in the first half of 2017, according to venture-capital fund Rock Health — has fueled new events and new competition for sponsorship dollars. The explosive growth in investment in digital medicine — more than $3.5
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