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When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel tradeshows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air. Wall-to-wall beige is so blah.
Right outside of the pet supply tradeshow SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Right outside of the pet supply tradeshow SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co.,
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. Swag and a few prize opportunities dont hurt either.
Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Tradeshow strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.
Marketing Werks has developed a heat map that pulls data from a variety of trusted sources to help clients, like retail brands, predict store locations and overall geographical areas with the least amount of risk due to COVID-19, and then potentially target them with activations. HEALTH SCREENING.
His course disciplines include sponsorships, brand management, event facility management, marketing strategy, business ethics, organizational development and, one of his most recent classes, “Experiential Learning for Business.”
Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. If you have a conference with an expo that is in decline, consider shifting from an expo/tradeshow/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees.
While in-person events are on pause, The Toy Association hit the play button on a digital market week series to help toy manufacturers connect with specialty and mass retailers who are buying for the upcoming holiday season. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended.
Event planners across various industries, including corporate planners, associations, tradeshow organizers, and conference coordinators, benefit from Swoogo’s features. It’s popular among conferences, tradeshows, and academic events. Sponsorship Opportunities : Enhanced visibility for sponsors.
The events themselves were Housing 2021, Autumn Fair, Glee Birmingham, Money 2020 and World Retail Congress Summit. At Housing 2021, speakers were streamed in to the live stage, meanwhile at World Retail Congress Summit key speakers were streamed in. Eventscase: What do brands look for when exhibiting at a tradeshow?
Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives. For those not familiar, GameStop is a worldwide retailer and the largest selling retailer in the video game industry.
Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.
He has 23 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences.
Andrea Berry, director of membership and conferences for the aviation non-profit RTCA, discovered “how vulnerable our event sponsorships were.” Those kind of events — the old-school tradeshows — haven’t found their footing in the virtual space. Feeling the Pinch. Warwick Davies.
The search engine could see “market” and just assume it’s a retail store when in reality the capital markets refer to inter-bank lending and such. Thirdly, you may want to consider listing your conference or tradeshow on an event listing site.
The Canadian Event Awards honours and celebrates the best in over 50 categories, from event design and production to marketing and sponsorship. We are thrilled to announce the finalists for the 2023 Canadian Event Awards! Toronto, ON, for The Royal 100th Anniversary Gala City of Surrey, Surrey, BC., and MRG Events Ltd., and MRG Events Ltd.,
They are known for planning epic events, creating amazing exhibits and organize engaging tradeshows. From live event production to tradeshow exhibits, they transform and elevate their clients’ brands. They specialize in multicultural events, sponsorship activation, and mobile tours. 360 Destination Group.
It specializes in managing virtual events, conferences, tradeshows, exhibitions, and corporate events. Industry Niche and Scope Whova, based in San Diego, serves healthcare, colleges, retail, charities, and public authorities.
For instance, Eventtia serves various clients in luxury, retail, and education. Industry Niche and Scope Eventtia, working with diverse entities, including governmental agencies and global universities, focuses on crafting solutions for the retail industry, particularly consumer and luxury brands.
For instance, Eventtia serves various clients in luxury, retail, and education. Industry Niche and Scope Eventtia, working with diverse entities, including governmental agencies and global universities, focuses on crafting solutions for the retail industry, particularly consumer and luxury brands.
15) Coca Cola - 2012 Olympics Sponsorship. The sponsorship deal allowed Coca Cola to leverage on the popularity of the international event and market itself to viewers and fans worldwide. Main Takeaway: Sponsorship isn’t cheap, but when strategically chosen, it can greatly amplify the reach of your brand. Coca Cola strikes back.
From the festivalization of tradeshows to the explosion of consumer festivals to a renewed focus on strengthening corporate culture to wellness shifts to AI-powered activations, brands made an impact by leaning into the event trends that defined 2023. We’re showing how far it can go.
billion in the United States in the first half of 2017, according to venture-capital fund Rock Health — has fueled new events and new competition for sponsorship dollars. As it was executed, Money20/20 wasn’t dramatically different from a traditional event, with a tradeshow along with general sessions and breakouts. “It
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