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A More Experiential Era in Pop Star Sponsorships

Event Marketer

These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Todays brands and artists know that the action outside the concert venue is prime real estate for community and connections, too.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

The venue offered a distinctive backdrop, with a few authentic elements still in place, like real train cars and a repair transfer table. Attendees entered the venue through a vibrant installation featuring the event’s recognizable branding in rainbow colors. (At Sephora also prioritizes the accessibility of the host city and venue.

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How to Plan a Successful Fundraising Event: 10 Steps

Attendease

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses.

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Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA

Event Marketer

7 takeover of Bourbon Heat, a club venue. SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. Agency: NVE Experience) Photo credit: Getty Images THE ATHLETES FOOT Streetwear and sneaker retailer The Athletes Foot put on several events at its Canal Street location.

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People’s Choice: Our Top 10 Most-read Stories of 2024

Event Marketer

Within every type of venue or footprint the city offered were brand experiences special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip. Swag and a few prize opportunities dont hurt either.

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.”

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

VERIZON In addition to its first-ever Super Bowl FanFest that brought watch parties and events to stadiums and venues across all 30 NFL markets on Super Bowl Sunday, Verizon activated the four-day House of Verizon at Fulton Alley, exclusively for Verizon customers. Agency: 160over90) ABERCROMBIE In a one-day-only retail experience on Feb.

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