IMG
OCTOBER 30, 2023
In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business.
Event Marketer
MAY 10, 2021
Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. Following is a look at how four brands are leveraging experiential strategies to usher in a retail revival. Three Ways Kendra Scott Masters Retail Events. Dick’s Sporting Goods.
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Event Marketer
OCTOBER 11, 2021
Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window.
Picatic by Eventbrite
APRIL 25, 2019
This nightmare was a reality for the Western Retail Lumber Association (WRLA), […]. If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own.
Management Events
DECEMBER 14, 2021
Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? .
Event Marketer
JANUARY 31, 2022
Bombay forged community connections with its Holiday Storefronts by transforming empty retail spots into unique displays. Take the window displays, which addressed the pandemic’s negative outcome for commercial real estate by transforming empty retail spots into unique displays. Build in digital direction.
Event Marketer
MAY 17, 2021
High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.
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