Event Marketer

NOVEMBER 24, 2024

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. The enthusiastic response validated our belief that the future of retail lies in creating moments of delight throughout the shopping journey both online and in-store.”

Trade Shows 278

Trade Shows Retail B2B Sustainability 278

Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air. Wall-to-wall beige is so blah.

Trade Shows 319

Trade Shows Fashion Apparel Retail 319

Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year.

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Trade Shows Retail 2024 2025 237

Picatic by Eventbrite

APRIL 25, 2019

If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own. This nightmare was a reality for the Western Retail Lumber Association (WRLA), […]. This nightmare was a reality for the Western Retail Lumber Association (WRLA), […].

Trade Shows 277

Trade Shows Retail Event Tech Tech 277

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

Trade Shows 264

Trade Shows 2024 Retail Entertainment 264

Event Marketer

JANUARY 24, 2025

EDPA will have additional presence across Event Marketers Exhibit Strategies content online, in field reports from top trade shows, and in additional community conversations and events to be announced. Expanded trade show-specific data will be presented at an exclusive main session at EDPA Access 2025. EventTrack + EDPA.

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2025 Event Marketing Trade Shows Marketing 244

Picatic by Eventbrite

MARCH 29, 2021

Trade shows used to be the primary way to introduce your product on the marketplace. These industry-specific fairs brought together lots of companies in one space, allowing them to showcase their products to customers while generating buzz and boosting sales.

Retail 370

Retail Trade Shows 370

Smart Meetings

JUNE 9, 2021

The Comeback of Jewelry Trade Shows. Chief Operating Officer Joe Murphy and President Andie Weinman of Continental Buying Group (CBG) just finished off the first live show since the pandemic began, at Caesars Palace. This is why it was so important to get our suppliers and their jewelry lines live and in front of our retailers.

Trade Shows 246

Trade Shows Retail Government Hospitality 246

Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

Retail 243

Retail Trade Shows 2023 Sustainability 243

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., This booth is new this year.

Trade Shows 288

Trade Shows Retail Sponsorships 2024 288

EventMB

JUNE 8, 2022

Event industry trade shows such as IMEX in Frankfurt present a unique opportunity to showcase new venue openings. The center complex will feature office buildings, boutique retail outlets, and two 5-star international hotels with 953 rooms. The venue will also feature 25 restaurants, cafes and retail outlets.

Retail 172

Retail 2028 2022 Trade Shows 172

Event Marketer

NOVEMBER 24, 2024

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Trade Shows 2022 2017 2018 172

Event Marketer

JANUARY 19, 2024

Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Here’s what we discovered.

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2024 Retail Trade Shows 2023 306

Event Marketer

FEBRUARY 27, 2025

ONE GOLDEN THREAD When regenerative retail brand One Golden Thread opened up a new flagship location and experiential retail concept in Venice Beach, CA, the company wanted to ensure that shoppers understood its ethos and had an opportunity to relax while on-site.

Retail 241

Retail Speakers 2024 Sports 241

Event Marketer

FEBRUARY 19, 2025

In fact, very few exhibits had solid walls that prevented attendees from seeing inside, and those that did used that real estate wisely to make bold visual statements with unique textures, such as rose blossoms at De Blossom Collection and retail-style displays for Hidden Denim.

Fashion 267

Fashion Apparel Retail Sustainability 267

Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. Ferrero USA.

Food and Beverage 338

Food and Beverage Retail Trade Shows 2023 338

GEVME

JUNE 22, 2018

From designing the best custom or modular exhibition stands to offering the most exciting or innovative exhibition services, event organisers and marketing professionals focus a lot of their energy on trying to impress trade show attendees. In this article, we look at ways that trade shows can use the technology to woo attendees.

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Trade Shows Retail Technology 2021 120

Event Marketer

SEPTEMBER 12, 2024

More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts. HURLEY Contrasting the many open footprints on the show floor, Hurley opted for a completely enclosed booth space.

Apparel 306

Apparel Trade Shows Retail Sustainability 306

Event Marketer

MAY 31, 2024

Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. Here’re what brought out EM’s inner child.

2024 290

2024 Trade Shows 2025 Retail 290

Event Industry News

MARCH 9, 2021

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.

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Trade Shows Fashion Retail Government 126

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

2023 305

2023 Trade Shows Retail Automotive 305

Attendease

FEBRUARY 13, 2020

Industry Trade show. Launch your product at an industry trade show and piggyback on someone else's event. To maximize opportunities, consider sponsoring the trade show to guarantee a speaking opportunity and to generate larger brand exposure. Training sessions at specific retail locations. Conclusion.

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Trade Shows Social Media Retail Events 317

Event Marketer

DECEMBER 30, 2024

Whether they had a new membership program to promote or a new product collection to show off, brands drew in young consumers with Instagrammable backdrops and dynamic experiences primed for TikTok. Swag and a few prize opportunities dont hurt either.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Brand ambassadors are a critical component of trade show activations, and can often make or break an attendee’s booth experience. Elevate your brand ambassador game.

Trade Shows 331

Trade Shows Technology Tech Retail 331

Attendease

FEBRUARY 7, 2022

Industry Trade Show. If your brand is up-and-coming, or your industry has a history of running pillar events, consider launching your product at a trade show to capitalize on the larger buzz and media reach available to you. . Regardless of your industry, plenty of opportunities exist at trade shows.

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic.

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2024 Trade Shows Fashion Retail 286

Event Marketer

FEBRUARY 9, 2024

Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. We did about 200-plus trade shows a year. But the marketing insights it gained are invaluable. Panasonic is a hundred-year-old company.

Marketing 328

Marketing B2B Retail Trade Shows 328

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.

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2024 Retail Tech Travel 325

Event Marketer

MAY 17, 2021

Marketing Werks has developed a heat map that pulls data from a variety of trusted sources to help clients, like retail brands, predict store locations and overall geographical areas with the least amount of risk due to COVID-19, and then potentially target them with activations. HEALTH SCREENING.

Tech 363

Tech Food and Beverage Retail Technology 363

Prestige Events Magazine

MARCH 24, 2023

This includes access to business opportunities for new events, networking, training courses, presence on the website and on social media, representation at national and international trade shows, participation in events, including Opendoors to showcase facilities and ongoing advice and assistance. It costs over £11.5 million, over £4.4

Meetings 245

Meetings Trade Shows Retail Social Media 245

Velvet Chainsaw

MARCH 2, 2018

Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. If you have a conference with an expo that is in decline, consider shifting from an expo/trade show/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Event Industry News

MAY 5, 2020

With shows postponed until the end of the year, it’s looking like a hugely busy final quarter for many businesses involved in the events supply chain. That being said, it will likely go through a period of adjustment before the trade show floor looks anything like we remember. But that won’t necessarily be the case.

Trade Shows 107

Trade Shows Retail Government Travel 107

Smart Meetings

FEBRUARY 8, 2024

Trade Show at Meet with Momentum The panel discussed at length how to curate experiences that are not cookie-cutter—it gives planners a reason to stay on property and is an opportunity to involve the local community.

Meetings 246

Meetings Trade Shows Contracts Sustainability 246

PCMA Convene

FEBRUARY 19, 2021

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. Photos courtesy of Surf Expo).

Trade Shows 111

Trade Shows B2B 2021 Apparel 111

Eventbrite UK

MARCH 29, 2021

Trade shows used to be the primary way to introduce your product on the marketplace. The post 9 Steps to Boost Your Retail Event’s Success appeared first on Eventbrite UK. But today, getting your products out there and building hype doesn’t necessarily call for a […].

Retail 78

Retail Trade Shows 78