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If you want to host a webinar, you’ve got some work to do. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time. But why are hosting webinars so popular?
Hey Siri, “define webinar” How does one define “webinar”? The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Webinars offer a versatile platform for lead generation, brand promotion, and networking.
You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.
But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?
But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?
Webinars have become an increasingly popular event format for organizations of all sizes. Compared to in-person events, webinars provide a flexible, convenient, and cost-effective way to reach a broader audience. However, hosting a successful webinar that engages your target audience takes thoughtful planning and preparation.
It might seem daunting with everything else you’re managing, but with socialmedia, it’s a lot easier than you think. Driving engagement and buzz around your event will ultimately drive registrations, so let’s go through some best practices on how to use socialmedia in your promotional marketing strategy.
Socialmedia. Educational and breakout sessions during events like conferences, webinars, or panel discussions. Create a webpage for each event you host, draw visitors in with a story, explain key logistical details, and link to your registration form.
Again, consideration activities vary by event type: For in-person conferences and seminars: Email nurture sequences that highlight the agenda, speakers, venues Free informational webinars Engaging social content like lives with speakers, Q&A sessions, etc.
While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. That’s why securing an exciting, engaging speaker and creating a compelling, concise agenda is even more critical than for in-person events.
“I love seeing speakers that change the way we think […] They are experts, they have thought about something, they bring their own view of the world – to you – and it changes how you think about the world.”. Want to skip the recap and watch the webinar instead? It also helps to connect personally with potential speakers.
The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Plan better virtual events with these webinar best practices.
The new work-at-home trends spurred by COVID-19 has placed events entirely online as webinars, and it’s quickly become a more readily apparent investment by companies and organizations to replace in-person events. What’s severely lacking in a lot of webinars however is the ability to allow attendees to network with one another.
Think back: what do you remember about the event speakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack! Motivational speakers.
Mastering the science of running digital conferences, Zoltan Tudnik, Co-Founder and Head of Business at Hipther agency, TEDx speaker and our guest speaker at the third episode of Digital Event Series , believes that the event industry will be back to normal with face-to-face meetings. What key roles? Zoltan’s LinkedIn.
You’ve tried socialmedia, content marketing, and networking. But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Discover how to increase customer engagement and loyalty with webinar marketing. What is webinar marketing?
But after Zoom and WFH, what message do speakers need to bring to inspire attendees right now? For more about how to do that, here’s our top 5 tips for speakers. At a time when we’ve all been looking ahead to brighter and less crazy days, these kinds of ideas are exactly what speakers should be projecting in their keynotes.
During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event. Help participants connect with one another.
With an event community, professionals can upgrade their skills through webinars and other training content. Let your community members connect with each other on an exclusive professional network that includes: Virtual social events for remote teams. A socialmedia wall that collects posts related to event hashtags.
Webinars – The most popular type, they’re mostly educational, require less audience participation and span within a couple of minutes or hours. Online Trade Shows and Exhibitions – The equivalent of traditional trade shows that can incorporate webinars, virtual demos and virtual booths etc.
Patterns of consumption have indeed changed drastically when compared to a pre-socialmedia world. And back at the beginning of the pandemic madness, webinars, live streams, and virtual events, in general, were welcomed by pretty much everyone. So planners everywhere are wondering – how can I combat webinar fatigue?
But while you use those services a lot, do you really know how to engage your audience on socialmedia? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! What does it really take to engage socialmedia audiences? Click To Tweet. Click To Tweet.
Here are a few things to consider: Promote the event and showcase the agenda, List speakers and sponsors, Collect registrations and give options to register for specific sessions, Collect payment, Provide session-specific resources pre-event or post-event (recording, videos, PDFs, etc), And more. A few more things you will need.
On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Even though webinars have been around for a while, virtual and hybrid events are now more common, and easier than ever to host. Webinar/Webcast Best Practices.
Speaker recruiting? Record prep call – use those recorded snippets for socialmedia marketing for live event! Mostly because my panelists are tech people and not always the best speakers????. Fireside chats…work with speaker to cut into small pieces????. What are 1-2 of your online moderating pro tips?
Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities. In a virtual format, your event tech will take center stage. You’re planning….
The EventMobi solution will help you promote your event and register attendees, manage all content including documents, Livestream and Video on Demand, and keep speakers, attendees and sponsors engaged and informed from anywhere in the world. Tools: Website & Registration, SocialMedia Dashboard and Event App. How It Works.
Virtual events practices are held with the help of integrating technology, software, and socialmedia platforms such as YouTube , Facebook LIVE , Instagram LIVE , Zoom , etc. Many event companies allow for the integrated use of socialmedia platforms along with their own software for people to view their events.
Powered by the internet and digital media, small businesses have quickly tapped into global opportunities that were beyond their reach just a decade ago. One of the key marketing and lead generation tools used by companies to educate their audience and nurture leads is webinars. Top Webinar Platforms for Small Businesses .
The age of webinars What is a live webinar? Pros of hosting a live webinar Challenges of hosting a live webinar What is a pre-recorded webinar? Be it sanitization, remote working, virtual meetings or webinars , the past year and the ongoing one have made us adapt to a new way of life and work.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Then comes promotion where youll share the news with your audience through emails, socialmedia announcements, event webpages, or even targeted ads. Why Does Event Marketing Matter?
“We have not been [here] before,” said MGM senior vice president of MGM Resorts International Mike Dominguez, in a recent Smart Meetings webinar , referring to the state of the hotel industry going into 2019. You can view all archived webinars at SmartMeetings.com. Focus on the behavior, not the age,” he says.
That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!
There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Next, promote your volunteer opportunities across your association’s website, your event’s registration website, community app , and socialmedia channels.
“So over the last, I would say three to four years, we have increased the number of webinars that we have”, she explains. “Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online.
Types of Corporate Events Conferences: Large-scale gatherings focused on industry insights, innovation, and networking, featuring multiple speakers and breakout sessions. Education Events: Training workshops and webinars dedicated to educate employees and partners about new skills.
No economic good will be successful if we don’t have social good,” said Sherrif Karamat, PCMA president and CEO, in a small breakout room before the final speaker (more on actor Geena Davis later) took the stage to address the approximately 3,800 people who traveled from 36 countries to be there for the flurry of networking and education sessions.
So, You’ve Decided To Take Your Event Online… After weeks of sheltering in place, event professionals around the world have seen firsthand how challenging it can be to stay engaged online in the face of video conferencing and webinar fatigue. If you would like to learn more, sign up for one of our upcoming webinars.
A group of professionals with expertise in wellness—its nuances, scope and impact—gathered for a recent Smart Meetings webinar, “How to Avoid Wellness Washing.” To see the full discussion, view the webinar on demand. The speakers shared their own definitions of wellness. These three experts were David T.
Whether it’s a global product launch, a large-scale hybrid conference, a corporate training webinar, or something in between, today’s virtual events are more innovative and complex than ever before. Virtual events continue to be crucial for organizations seeking to deliver a unified message across multiple locations at once.
The first step to making conferences more interactive is starting with a robust online event platform that can connect your attendees and speakers with fun and useful features. Your audience likely uses socialmedia, like Facebook and LinkedIn, to engage with their friends, family, and professional network. Include Polls.
They are a great option for various types of events, from conferences and trade shows to networking sessions and webinars. Luckily, there are some innovative tech ideas that you can incorporate into your next virtual event to ensure your audience remains attentive, interacts with the speaker, and leaves inspired.
Virtual Event Capabilities : Support for webinars and integrations with streaming platforms. Knowledge Base : Access to tutorials, webinars, and FAQs to help navigate the platform. Event Marketing Tools : Email campaigns, landing pages, and socialmedia integration. SocialMedia : Facebook Events, Instagram.
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