Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

Sponsorships 282

Sponsorships Negotiating Social Media Travel 282

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Velvet Chainsaw

OCTOBER 14, 2020

Up Your Sponsorship Game. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Next practices for creating your sponsorship program include: Embrace the belief that a successful sponsor program will always have fewer, but bigger sponsors.

Sponsorships 476

Sponsorships Trade Shows Social Media Advertising 476

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. Avoid the ‘one-size-fits-all’ approach. Pickle with a purpose.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

APRIL 3, 2023

At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.

Sponsorships 264

Sponsorships Sports Social Media Contracts 264

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Event Marketer

MARCH 25, 2024

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If If you’re looking for a sign that it’s time to reenact your favorite rap music video, this is it.)

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

Corporate Events 321

Corporate Events Sponsorships Social Media Financial 321

Smart Meetings

DECEMBER 26, 2024

An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Demonstrate how their sponsorship will provide ROI and help them achieve their desired outcomes. Outline sponsorship benefits.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Eventmobi

MAY 19, 2021

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Attendease

MARCH 5, 2024

You can also easily share these blog posts via email or social media for even more engagement opportunities. 360MatchPro’s guide to corporate sponsorships recommends adding information about reasons to support your event, sponsorship levels, and the benefits of each sponsorship tier.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

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Event Marketer

OCTOBER 31, 2024

It’s those little touches, as simple as a branded newspaper at the event, that is well-thought-out,” says Connor Smith, director of entertainment marketing and social media at Topgolf, about the special edition Topgolf Times newspaper displayed in newsstands. “We

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

GEVME

JUNE 12, 2019

Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Have your different social media feeds appear on various displays via one platform to save you time and effort. What is a social media wall? Real-time updates, extra content and sponsorship.

Social Media 149

Social Media Wireless Events Advertising 149

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

FEBRUARY 19, 2025

Both Xtadium and Horizon are owned by the social media giant. It all happened viaXtadium, a mixed reality platform for sports experiences, and NBA Arena , a VR app available on the Horizon Worlds metaverse platform. Attendees could also snap photos with WNBA players throughout the weekend.

2025 265

2025 Apparel Sports Sponsorships 265

Attendease

SEPTEMBER 22, 2023

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. To calculate ROI, first, sum up all the streams of revenue, from ticket sales and sponsorships to merchandise. Which sponsorship packages were most popular? Did early bird tickets sell out fast?

Social Media 396

Social Media Financial Sponsorships Events 396

Eventmobi

JANUARY 3, 2019

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

Sponsorships 172

Sponsorships Event Apps Social Media Tech 172

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Attendease

SEPTEMBER 6, 2023

Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities. This will encourage sign-ups and movement to your website for conversions, as well as social sharing and engagement through relevant prompts and hashtags.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Attendease

AUGUST 6, 2024

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Check out these s trategies to increase event sponsorship and find more sponsors. Monitor social media metrics and adjust your strategy as needed to optimize engagement and reach.

Social Media 370

Social Media Sponsorships Retail Venues 370

Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. Your proposal should include a spreadsheet and strong data visuals that outline anticipated attendance, attendance numbers of past events, social media engagement, and so on. The secret of successful sponsorship programs. IDENTIFY YOUR ASSETS TO A SPONSOR.

Sponsorships 185

Sponsorships Negotiating Social Media Advertising 185

Attendease

OCTOBER 1, 2024

Learn What’s Working (& What’s Not) During an event, you can track metrics like attendance, participation levels, complaints, social media reach, and average spending to get an idea of what is working—and what needs to be improved.

Social Media 369

Social Media Financial Trade Shows Events 369

Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

Social Media 150

Social Media 2008 Event Apps Event Marketing 150

Attendease

FEBRUARY 29, 2024

The marketing and communications manager will craft eye-catching marketing materials like social media posts and video clips to drum up excitement leading up to your event. Sponsorship Coordinator. Sponsorships can provide essential funding to cover your event expenses and enhance your event’s overall quality.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations that allow listeners to actively participate. But, of course, there are some nuances to know about. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season.

Sports 289

Sports Sponsorships Food and Beverage Apparel 289

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Optimize each for SEO.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Event Marketer

JUNE 1, 2022

Such was the case for HBO Max over the spring, when the brand teamed up with Cherry Bombe, a media platform for women in food and drink, to drive word of mouth for its new series centered on Julia Child, the renowned chef who pioneered the cooking-show genre. Mutually Beneficial Event Sponsorships.

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Sponsorships 2014 Social Media 2021 352

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 312

Sponsorships Food and Beverage Sports 2021 312

Endless Events

JULY 21, 2020

In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. Year-Long Sponsorships: How Do They Work?

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Sponsorships Insurance Social Media Financial 124

Event Marketer

FEBRUARY 24, 2025

15-19, the brand leveraged social media to fuel a citywide scavenger hunt , dropping a clue each day on its whereabouts, and inviting fans to figure out its secret locations and stop by to score exclusive samples of the recently launched product, available in five hues. Free samples.

Banking 267

Banking Food and Beverage Wireless 2025 267

Event Marketer

DECEMBER 14, 2021

To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience.

Social Media 299

Social Media Sponsorships Sports Tech 299