Remove Social Media Remove Sponsorships Remove Travel
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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

In early September, the network debuted its Transcontinental Tailgate, a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. 5 at Arrowhead Stadium during the Chiefs opening game against the Baltimore Ravens.

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Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’

Event Marketer

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

Without the need for travel and lodging costs, digital events open up valuable networking, learning, and partnership opportunities. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities. Your website is the first point of call for many attendees.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season.

Sports 283
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Virtual Event Sponsorship: How to price & structure sponsorship deals for online events?

Hubilo Blog

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. This posed a big question that every event organizer asks, which is, “ How do I structure sponsorship deals for virtual events? ” How to Evaluate Virtual Event Sponsorship?

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Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans

Event Marketer

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. As Hendrick’s put it , “Due to our unhurried travel style and our elite emphasis on safety, it is entirely possible that passengers may arrive one to several days after the game has occurred.” And they weren’t kidding.

Sports 246
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How Marriott Evolved its Super Bowl Sleepover Contest Into a Season-long Campaign

Event Marketer

The campaign was powered by Marriott’s new call to action, This is Where We Fan, a season-long program aimed at linking consumers’ passion for football with travel.

Sports 246