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A More Experiential Era in Pop Star Sponsorships

Event Marketer

These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Todays brands and artists know that the action outside the concert venue is prime real estate for community and connections, too.

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Fast Forward15: Mentoring Awards

Prestige Events Magazine

Fast Forward15 Mentoring Awards The proud partner is The Mermaid London, a high-profile conference and events venue in the City. Youre invited to join the night, in celebrating mentorship excellence by attending the event, nominating outstanding individuals, and exploring sponsorship opportunities.

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

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How to Plan a Successful Fundraising Event: 10 Steps

Attendease

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses.

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7 Event KPIs That Will Prove You Put on a Great Event

Attendease

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. To calculate ROI, first, sum up all the streams of revenue, from ticket sales and sponsorships to merchandise. This includes venue costs, marketing, speaker fees, and logistics.