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In early September, the network debuted its Transcontinental Tailgate, a socialmedia campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. NBCUNIVERSAL NBCUniversal took a content-forward approach to fan engagement to kick off football season.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.
Selecting the best socialmedia tools to engage your attendees may not be easy, and can get a little frustrating. Have your different socialmedia feeds appear on various displays via one platform to save you time and effort. What is a socialmedia wall? Real-time updates, extra content and sponsorship.
Selecting the best socialmedia tools to engage your attendees may not be easy, and can get a little frustrating. Have your different socialmedia feeds appear on various displays via one platform to save you time and effort. What is a socialmedia wall? Real-time updates, extra content and sponsorship.
However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. So do your due diligence and add another arm’s length to your socialmedia reach.
Plus, in partnership with MLS, the Beats, Cleats & Eats concert featured a performance by up-and-coming neo-soul artist, Chlothegod, which generated a stir on socialmedia. 27 NASCAR Cup Series playoff race—the Straight Talk Wireless 400.
31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. Now in its 25 th year, The Tailgate Tour , which kicked off Aug. That world has shifted a lot.”
360° degree screens, wireless presentation systems like Montage, and interactive screens are effective approaches for capturing the attention of participants. Socialmedia is going to be your best friend here. Save- the-date notices were sent out on through the radio, socialmedia, and newspapers. Strong Marketing.
Sponsorship success correlates directly to the overall scalability of your results, so investing enough in yours is crucial if you’re serious about planning a successful virtual or in-person event. However, innovative event sponsorship ideas that break the mold in fun, tasteful ways can be hard to come by.
From blogs on ways to increase ticket sales to 40-page eBooks on ways to maximize event sponsorship to webinars featuring event organizers in the field— you’ll find something useful within this directory of event planning resources. The Event Sponsorship Guide: Learn how to find, pitch and keep amazing conference and event sponsors.
They will certainly be very vocal about whether they’ve had a good or negative experience – usually through socialmedia. Millennials love interactive, “Instagramable” moments, so it is important to weave in cool photo zones throughout the venue to wow guests and provide plenty of opportunities to share through socialmedia.
This wireless event technology has already become a standard across popular music festivals around the world. In the coming year, this technology will be used to enhance sponsorship experiences. SocialMedia Walls. Encourage your delegates and staff to share your event’s live stream on socialmedia and other platforms.
Details such as title and company, socialmedia handles, and more instantly populate on the lead’s profile. include them as value-adds in a sponsorship package). A powerful one, too, capable of scanning the QR code on an attendee’s printed or digital badge. It gets better from there. Instant CRM exporting does that.
It might be that the virtual group receives wireless earphones or blue light glasses whereas the in-person group water bottles and sanitizer. This digital content will also create a bank of information that is recorded and can be used beyond one single event, be it through on-demand content, socialmedia posts, or promotional activity.
Notable clients: Verizon Wireless, Procter & Gamble, The McKinsey Quarterly, Purple Cow, J&J. They specialize in multicultural events, sponsorship activation, and mobile tours. Engine Shop creates all types of event-driven campaigns including sponsorship activations, multi-city tours, launch events, stunts and more.
Details such as title and company, socialmedia handles, and more instantly populate on the lead’s profile. include them as value-adds in a sponsorship package). A powerful one, too, capable of scanning the QR code on an attendee’s printed or digital badge. It gets better from there. Instant CRM exporting does that.
Agency: Golin) Photos: Courtesy of Straight Talk Wireless SPONSORS SPICE UP THE 2025 SOUTH BEACH WINE & FOOD FESTIVAL Every February, the culinary worlds leading figures convene in Florida for the annual Food Network South Beach Wine & Food Festival Presented by Capital One (SOBEWFF), which this year encompassed more than 100 events.
A few months before this announcement, I had a large conference where I pushed attendees further than they wanted to go by incorporating QR codes, iPads, and socialmedia throughout the entire program. The day I had several elected officials announce they had finally upgraded their cellphones. What do you like most about your job?
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