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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

In early September, the network debuted its Transcontinental Tailgate, a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. NBCUNIVERSAL NBCUniversal took a content-forward approach to fan engagement to kick off football season.

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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7 Social Media Wall Platforms for Your Next Event

GEVME

Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Have your different social media feeds appear on various displays via one platform to save you time and effort. What is a social media wall? Real-time updates, extra content and sponsorship.

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10 Social Media Wall Platforms for Your Next Event

GEVME

Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Have your different social media feeds appear on various displays via one platform to save you time and effort. What is a social media wall? Real-time updates, extra content and sponsorship.

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How to Legally Live Stream Your Event

Eventmobi

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. So do your due diligence and add another arm’s length to your social media reach.

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The Brief: Foldable Buses and the Stayman Islands

Event Marketer

Plus, in partnership with MLS, the Beats, Cleats & Eats concert featured a performance by up-and-coming neo-soul artist, Chlothegod, which generated a stir on social media. 27 NASCAR Cup Series playoff race—the Straight Talk Wireless 400.

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Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day

Event Marketer

31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. Now in its 25 th year, The Tailgate Tour , which kicked off Aug. That world has shifted a lot.”