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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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11 Event Tech Trends That Shaped 2018

Smart Meetings

Yes, the event business has officially entered the realm of high-tech. Smart Meetings covered all the must-have tech advances this year to help you stay at the top of your game. Here are the 11 event tech trends you don’t want to miss. Travel Tech: Biorecognition could eliminate lengthy screening lines at airports.

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How to Effectively Use Social Media at Every Stage of Your Event

Eventmobi

Knowing how to best use and keep up with social media to amplify the reach of your event can be daunting for even the most experienced social media managers or event marketers. Social Media Dashboard. How to Plan, Execute, and Measure Your Social Media Campaign.

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New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

Smart Meetings

The crux of merging VR media and technology with the event and hospitality industries is in their shared inclination and motivation to effect experiences. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. But what does it take to access VR tech?

Tech 279
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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more.

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Is Event Software Worth It? How to Get Leadership Buy-In

Attendease

Increased third-party fees Beyond that productivity loss, paying for multiple third-party tools like social media and email marketing services, event website builders , and other one-off platforms can really add up. First, frame event tech as an investment, not a cost. Those fees really cut into your event’s budget.

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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

This surge in mind-boggling tech seems to have happened overnight. Accessing the metaverse and related tech is becoming easier thanks to open 3D virtual worlds like Decentraland and The Sandbox, and gaming platforms like Roblox and Fortnite. Pivot MIA: How Vox Media Turned its Podcast Into a Futuristic Tech Conference in Miami.

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