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As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. TOUCHLESS TECHNOLOGY.
Yes, the event business has officially entered the realm of high-tech. Smart Meetings covered all the must-have tech advances this year to help you stay at the top of your game. Here are the 11 event tech trends you don’t want to miss. Travel Tech: Biorecognition could eliminate lengthy screening lines at airports.
The crux of merging VR media and technology with the event and hospitality industries is in their shared inclination and motivation to effect experiences. Smart Meetings talked to Scott Schoeneberger, managing partner at Bluewater Technologies Group Inc., Ford at 2020 Essence Festival; Photo credit: Bluewater Tech.
Increased third-party fees Beyond that productivity loss, paying for multiple third-party tools like socialmedia and email marketing services, event website builders , and other one-off platforms can really add up. First, frame event tech as an investment, not a cost. Those fees really cut into your event’s budget.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more.
Indeed, from NFTs to holograms to everyone’s favorite buzzword, the metaverse, new technologies are coming in hot, and event marketers across the board are scrambling to figure out how these platforms could impact their strategies—and their bottom lines. . This surge in mind-boggling tech seems to have happened overnight.
22-23, fans who booked a 15-minute slot online will get a chance to check out the one-person dining hut (decorated like a traditional Pizza Hut restaurant) and create their own personalized, socialmedia-worthy mini pizza with new toppings like pesto swirl and chicken sausage.
Knowing how to best use and keep up with socialmedia to amplify the reach of your event can be daunting for even the most experienced socialmedia managers or event marketers. SocialMedia Dashboard. How to Plan, Execute, and Measure Your SocialMedia Campaign.
Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. from March 8-9 was the physical manifestation of the brands socialmedia gallery of the same name.
(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered event technology. Can you believe that the world of technology moves so quickly? If technology moves so fast, why do we even try to keep up. The snails pace of event technology change.
These technology tools can help you become a more effective, engaging and dynamic presenter. Speakers today are charged with a lot of interactive and socialmedia […]. The post 9 Tech Tools Professional Speakers Should Master by Evenium appeared first on [link].
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. They use basic metrics like number of attendees, leads generated and socialmedia mentions. The reason?
Surprisingly enough, socialmedia isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while socialmedia marketing came in second place, at 49 percent. Technology Reigns Supreme. Event tech continues to grow rapidly.
Stay Up to Date on New Technology. As a meeting planner, it’s important to follow what’s trendy on the tech front. Post-event, send out surveys to attendees about every aspect, from cleanliness to food, to technology. Learn How to Use SocialMedia. More : This January, Resolve to Boost Your EQ. The future is now.
This is largely due to the increased use of high-tech tools that enable attendance tracking, personalised check-in, and live interaction at events. Socialmedia, live chats, and advanced mobile tools nurture the culture of personalisation. 5 ways to improve onsite experience with event technologies. Name badge printing.
Flash forward to today and AI has come fully front of house as a consumer engagement technology thats changing the way events are experienced. Todays consumers crave hyper-personalized experiences that take their unique needs, preferences and interests into account.
Read More : Tech Tips From the Top: Breaking Barriers and Defining Hybrid. Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. Preparation matters.
The worksheet points out that two abilities are very important for any planner to possess: storytelling and tech knowledge. The prevalence of technology in events can’t be ignored, and it’s best that planners use it to their advantage; leveraging openly available tech will increase your reach and boost your attendee’s ROI.
At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list. Regardless, it seems likely that planners will be asked to do more with less in 2019, which makes selecting the right event technology tools even more important than before.
There’s lots of potential for using this technology to live stream in-person sessions to a remote audience at your event. Live streaming events is another instance of technology far surpassing legal protocol. So do your due diligence and add another arm’s length to your socialmedia reach. clips, and background music.
A lot of times, it’s a kind of homecoming for the tech folks.” Simone White, SVP-AfroTech and Live Events Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., Over the last eight years at parent company Blavity Inc.,
As much as companies have evolved with progress in technology, face to face interactions still are as important as ever in marketing. A simple mail mentioning a detail like ‘7 days left for you to register for the best tech event of 2020’ can influence potential attendees to check out the event website. Improve customer relationships.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and socialmedia apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Socialmedia is their preferred form of entertainment.
The solution to transition to virtual events brought along many more challenges of its own, from keeping audiences engaged in a virtual environment, to a lack of tech knowledge, running into issues securing sponsors, and networking limitations between attendees. How tech-savvy are they? There are many moving pieces to the puzzle.
2019 Event Technology Guide: An integrated event technology stack to help you manage your event throughout your entire event lifecycle. With so many technology options available, it can be overwhelming to choose which ones will help you be productive, rather than busy. SocialMedia. We couldn’t agree more.
Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Leverage various channels such as email marketing, socialmedia, and partnerships to increase visibility of your webinar and attract attendees.
Using their smartphones, consumers scanned a football-shaped QR code found on the #TeamStateFarm Football Find microsite, the State Farm Newsroom site, on State Farm’s socialmedia channels, and on physical signage in the city. 4-7 online as well as at physical locations in the Kansas City area.
Socialmedia glasses? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of Event Technology.”. “It’s Ludwig has been doing presentations on the future of event technology “for many, many years.”
When you have outgrown your current technology. Integration with other platforms, like Google Analytics, socialmedia tracking pixels, and CRM systems, can help to paint the entire picture and give you all the data you need to successfully manage the performance of your events. Vetting technologies for your business.
Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. The Hall of Ideas was the place to be to explore the latest event tech, network, play games and enjoy bites and brews. Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas.
To appeal to Gen Z, the brand has developed a real-deal contract position that centers on crafting compelling socialmedia content and getting one’s boots dirty. tour stops, the organization is highlighting Tennessee’s musical legacy by combining music and tech to transform concertgoers’ brainwaves into tailored travel recommendations.
If there is a technology glitch, most in-person speakers can transition to another topic while keeping the audience engaged. When there is a technology glitch with virtual speakers, everything is thrown off. I look to socialmedia to see how motivating a speaker can be when it’s just them and a camera.
I think it’s interesting in what ways some of these things already feel more real than a lot of the technology we have,” he continued. Read More : How Two Virtual Meetings Added Meaning to their Gatherings. More Not So Small Advancements.
By relying more on digital channels like emails, socialmedia campaigns, or onsite electronic content delivery, event organizers can reduce the amount of paper needed for posters, brochures, etc. . 3) Elevating In-Person Events with Tech. Boost your SocialMedia Channels. Focus on digital marketing.
The solution to transition to virtual events brought along many more challenges of its own, from keeping audiences engaged in a virtual environment, to a lack of tech knowledge, running into issues securing sponsors, and networking limitations between attendees. How tech-savvy are they? There are many moving pieces to the puzzle.
Technology Creates New Staff Roles. People will need to be hired to design and manage these new customer-oriented technologies. Most brands have socialmedia managers to keep the company in the public consciousness. With the emergence of increased technology-based jobs, more people can work remotely. Accountant.
1—It’s always a people problem I was a technology nerd when I got that first gig. Eventually, I realized I was more interested in working with people than technology. Here are five reasons why I’m grateful for my clients. ” I became fascinated by the culture of organizations. industry education ). Thank you.
And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Check Out Our SXSW Archives: Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
For example, a tech-savvy audience might prefer a more interactive session with live chat, while a more traditional audience may be more comfortable with a simpler, lecture-style presentation. Finally, since webinars depend heavily on technology, technical glitches can be a major setback. Next, define your target audience.
But, rest assured, your favourite luxury brands in the automotive, fashion, and technology industries host cocktail parties on the regular, showcasing their newest offerings to their most loyal customers before anyone else. . Start promoting the event through email, socialmedia, and more. . Pre-Launch Promotion.
Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. Start your dialogue with decision makers through more personal communication, either at networking events or via socialmedia.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
Event management technology is your BFF in the process. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and socialmedia handles, and your event branding. This is where preparing a media kit comes in handy.) Let’s get into it.
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