Remove Social Media Remove Tech Remove Venues
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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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Field Report: Five Game-Changing Trends from Google Cloud Next 25

Event Marketer

Photo: Alive Coverage A perfect mix of brand and business, Google Clouds flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11.

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more.

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The Brief: Fuel Stores and ‘Mothers of Max’

Event Marketer

The strategic location cleverly juxtaposed antiquated methods of powering transportation with the brands modern, proprietary AIRMADE tech, which transforms CO into synthetic fuels. But the fresh flowers werent just eye candy and social media material. Think: Dramatic reds for Daenerys, the Mother of Dragons.

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Budget Increases Are on the Rise in 2019

Smart Meetings

Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Event tech continues to grow rapidly. percent used video. percent in 2019.

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Tips from the Trenches: 6 Ideas to Make Your Events Appeal to Gen Z 

Eventmobi

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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How to Legally Live Stream Your Event

Eventmobi

Just because it’s your event doesn’t give you the right to use the venue, copyrighted material, or individual’s likenesses to profit from. Capturing the Venue. If you’re not on company property, you’ll likely need to get a location release from the property owner in order to legally broadcast the venue space.

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