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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more.

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Budget Increases Are on the Rise in 2019

Smart Meetings

Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Event tech continues to grow rapidly. percent used video. percent in 2019.

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Tips from the Trenches: 6 Ideas to Make Your Events Appeal to Gen Z 

Eventmobi

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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How to Legally Live Stream Your Event

Eventmobi

Just because it’s your event doesn’t give you the right to use the venue, copyrighted material, or individual’s likenesses to profit from. Capturing the Venue. If you’re not on company property, you’ll likely need to get a location release from the property owner in order to legally broadcast the venue space.

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5 Key Ways to Improve Onsite Experience with Event Tech

GEVME

This is largely due to the increased use of high-tech tools that enable attendance tracking, personalised check-in, and live interaction at events. Social media, live chats, and advanced mobile tools nurture the culture of personalisation. Building an ultimate onsite event experience. Respond to their interests.

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Using Event Tech to Create Impactful and Engaging Attendee Experiences

Event Farm

While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences. As long as your meeting and event tech is approachable and intuitive, you’ll be able to excite any audience, no matter their technical know-how.