This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It wasnt too long ago that socialmedia influencers werent even considered media at tradeshows and had a hard time getting press passes. Socialmedia influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.
They could use markers to color in a pet outline featured on a Color Therapy wall, write a message on a butterfly and stick it on a colorful tree collage, pose in a Find Your Roar safari-themed photo booth alongside plush lions, and snap a selfie in front of a Kitty Warhol backdrop for socialmedia.
Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , tradeshow design and operations. This year was no exception. I attended in search of trends shaping U.S.
Tradeshows are a golden opportunity for companies to shine. For hosts, a knockout tradeshow is an A+ marketing move. Done right, a seamlessly executed tradeshow can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!
Tradeshows are a golden opportunity for companies to shine. For hosts, a knockout tradeshow is an A+ marketing move. Done right, a seamlessly executed tradeshow can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!
Increase chances of attendees sharing enticing pictures and video from your exhibition across their socialmedia channels by creating these photo opportunities. When they share on their socialmedia channels it can improve your brand […].
From statement art pieces to new dimensions with bold use of overhead real estate to fully built-out showrooms that look like they could be featured on the cover of Architectural Digest, its a tradeshow like no other. But its not just design.
When skies are blue and the weather is mild, tradeshow marketing can still be difficult to pull off perfectly. Plan ahead for a successful tradeshow, regardless of rain, snow, or shine with these 10 essential tips! Plan ahead for a successful tradeshow, regardless of rain, snow, or shine with these 10 essential tips!
Nearly every conference and tradeshow professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. I’ve got bad news for you.
Do you know how to plan a tradeshow? Use our guide to tradeshow planning and achieve memorable exhibitions that are organised in a highly successful way. About tradeshows & exhibitions. Tradeshows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
To encourage your creativity, we’ve put together a list of five tradeshow booth ideas. Use socialmedia platforms to build hype around your booth and when the event starts, the heavy lifting of attracting an audience will already be done. You can be that cool kid by using VR and AR in your tradeshow booth.
Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and tradeshows to weddings and incentive travel. Understand Your Target Audience: Who Are Meeting & Event Planners? Ready to take your strategy to the next level?
Learn What’s Working (& What’s Not) During an event, you can track metrics like attendance, participation levels, complaints, socialmedia reach, and average spending to get an idea of what is working—and what needs to be improved. Were there any recurring issues you need to address before your next event?
If you’re looking for a way to foster hype, jumpstart impact, and generate plenty of introductory pillar content around your product, a keynote with a strong media focus is ideal. . Industry TradeShow. Regardless of your industry, plenty of opportunities exist at tradeshows. Pre-Launch Promotion.
Socialmedia marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. Choosing a socialmedia platform. When it comes to socialmedia, it’s pretty much impossible not to talk about Facebook. Creating the buzz.
Just because you’re hosting a tradeshow in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. And speaking of socialmedia, don’t overlook this now-old friend. Run socialmedia campaigns to promote meetings and compile hashtags for attendees to use.
Industry Tradeshow. Launch your product at an industry tradeshow and piggyback on someone else's event. To maximize opportunities, consider sponsoring the tradeshow to guarantee a speaking opportunity and to generate larger brand exposure. Start promoting the event through email, socialmedia, and more.
In a recent white paper, AMR International refers to the necessary evolution of tradeshows as Exhibition 2.0. Having a rich attendee profile allows organizers to personalize the attendee journey (imagine Amazon being in control) throughout the event life cycle through emails, suggestions, invitations, and programming.
And what are some virtual tradeshow ideas I can use? But some of the questions we see people asking more often surround tradeshows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual tradeshow ideas.
Whether you’re hosting a product launch, school fundraiser , tradeshow, or another event entirely, we’ll help you identify sponsors that are sure to support you. Not only must you identify businesses that are willing to sponsor you, but you must also find one that makes the process easy. Let’s dive right in!
Creating Content Coming up with a quick socialmedia post seems like an easy job. AI tools can help create an entire month’s socialmedia calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers. Make the most out of it!
In a nod to the viability of the tradeshow in the future, 150 were first-time exhibitors. Read More : Tales from Las Vegas: Jewelry TradeShows and LVCC’s Comeback. Know your audience and communicate frequently with them using email and socialmedia, however your group interacts, she said.
Do you need to find new monetary sources for conferences, conventions and tradeshows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large tradeshow that’s principally an in-person event with exclusive online content and an event app. Tradeshows. 5) SocialMedia Marketing World. Training seminars. Marketing and sales events. 6) LiveWorx.
Socialmedia glasses? Five years ago, he showed images of a tradeshow heavily invested in hybrid. “I Self-directed luggage to relieve you of hauling bags through the airport—or, at a tradeshow, attendees with personal robotic assistance following them around the show floor—are two other predictions Ludwig shared.
This includes access to business opportunities for new events, networking, training courses, presence on the website and on socialmedia, representation at national and international tradeshows, participation in events, including Opendoors to showcase facilities and ongoing advice and assistance.
Online TradeShows and Exhibitions – The equivalent of traditional tradeshows that can incorporate webinars, virtual demos and virtual booths etc. Online Workshops – They’re ideal for businesses looking to provide skill-based training. They’re best with fewer attendees to allow greater interaction.
There’s a new digital marketplace in the global exhibition & tradeshow industry, aiming to find a simple solution to the problem of excess waste which has become a topic of particular attention in recent years.
In other words, you need to make the most of your company’s presence at every event–which is something planner Alistair Fernandes has quite the knack for, honed over 16 years at events including IMEX America , BCTECHSummit , and DiscoveryX Conference and TradeShow. This thoughtful touch will resonate with your audience.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
Email your contact base, create an attention-grabbing story that can be wrapped into socialmedia posts or other marketing materials, and start promoting. Tradeshows. By attending an international or local tradeshow, corporations can boost their revenues through the generation of promising business connections.
Some job titles to look out for include: PR contact Socialmedia manager Media/press team Influencer manager Collaborations Talent and brand agent You could look into the company’s website to see if there’s any contact information there. Often, you want to reach out to someone from the marketing department.
To help you understand how you can adapt your meeting, conference or tradeshow to an online format, we’ve outlined the most common event types we’re helping to go virtual, and listed the tools and professional services being used to create an engaging virtual event experiences. Virtual Event Type: Public Conference. You’re planning….
They may fall under the same company umbrella, but as one socialmedia user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.” 8) to get pumped up for the show’s new chapter, set in Alaska, with the help of its “frozen billboards.” 7) and New York (on Jan.
or clients (tradeshows, charity events, etc.). Here are the main reasons why corporations put so much effort into planning and executing corporate events, along with the types of events they usually correspond with: Raise brand/product awareness (tradeshows, conferences, product launches). Tradeshow.
His list of trends that have increased in quality while decreasing in price include: Holographic video (now trending for concerts and keynotes) Video mapping to make a room come to life (a little creativity can transform a space) Socialmedia mosaics of selfies and/or chat on stage screens Augmented reality for tradeshow booths to add engagement Semi-transparent (..)
Hill, also as corporate hotel marketing manager, will zone in on public relations, promotions, brand partnerships and socialmedia for Ensemble’s hotel portfolio. She will sell and market Atlanta as a premier destination for group meetings as well as attend tradeshows and coordinate partner participation.
Unlike older books, it covers the impact of digital technology (apps, online meetings, and socialmedia marketing) on the meetings world, includes a healthy dollop of the relevance of learning theory to meeting design, and manages to squeeze in tradeshows, accessibility, and wellness in a fairly short book.
High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure socialmedia amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.
They are a great option for various types of events, from conferences and tradeshows to networking sessions and webinars. Live streaming can be a great way to capitalize on a physical event – such as a product launch, a sales expo, or a tradeshow session – and let a wider audience get in on the action.
The important thing is each attendee completes various tasks, either independently or on a team, receives points for their efforts, and the team that completes the most tasks wins a prize.
Association: Usually a non-profit trade group designed to further a specific profession, by providing education and networking for members. Attendee: A person who participates in a conference, industry tradeshow or other meeting. Independent Events: A stand-alone event not affiliated with a trade organization or other brand.
In his new role, he will sell and market Atlanta as a premier destination for group meetings of 51-250 rooms on peak night, and will represent ACVB at tradeshows and coordinate participation with the organization’s partners. He joined ACVB in 2023 as a sales coordinator.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content