A Platform For Taking Trade Shows to Exhibition 2.0
EventTechBrief
AUGUST 13, 2018
In a recent white paper, AMR International refers to the necessary evolution of trade shows as Exhibition 2.0. Having a rich attendee profile allows organizers to personalize the attendee journey (imagine Amazon being in control) throughout the event life cycle through emails, suggestions, invitations, and programming.
Let's personalize your content