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In a recent whitepaper, AMR International refers to the necessary evolution of tradeshows as Exhibition 2.0. Having a rich attendee profile allows organizers to personalize the attendee journey (imagine Amazon being in control) throughout the event life cycle through emails, suggestions, invitations, and programming.
As a demographic, they also: Value experiences over material goods Want to share those experiences usually via socialmedia Have higher technological literacy Are 62% more likely to travel than their generation X counterparts As the average screen time per day increases, millennials place more value on face-to-face meetings.
As a demographic, they also value experiences over material goods, want to share those experiences (usually via socialmedia), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts. So they’re boldly blending the two when they travel to exhibitions and tradeshows.
A thank you email after successful event followed by thorough analysis wrapped up in a detailed post-event report will be the perfect closing of a tradeshow. Partner’s goals – brand recognition KPIs: There are some information that you can highlight to show how the event affected partner’s brand recognition.
With a big tech focus, you’ll find plenty of reads on socialmedia and apps, among more general event industry news. Start with the blog, then look deeper into topics with their collection of whitepapers, infographics, and eBooks. Tradeshows, exhibitions, and brand activation. Skyline TradeShow Tips.
Companies also can repurpose the content from these events to bolster other parts of their marketing strategy, whether it’s for socialmedia or the creation of whitepapers, blogs or infographics. Virtual TradeShows and Expos. Source: SMWOne.com. Examples: On Sept.
The blog from popular enterprise event software Cvent is divided into categories so you can peruse based on your interests: socialmedia, site selection and budgeting, association tips, meeting and event intelligence, planning how-tos, and strategic meetings management. Its entries cover technology, socialmedia, marketing, and more.
Pro Tips For big annual tradeshows and conferences, facilitate pre-event networking online. Similar to the way socialmedia suggests new connections, AI event matchmaking connects eventgoers who share interests, industries, and other specified criteria. Then, pump up engagement with a socialmedia event wall.
Comments and discussions on influencer socialmedia posts, blog articles or other assets that youve commissioned with industry publications or trade associations, interactions at other industry events, etc. Press and Media. Outreach at this stage generally focuses on audiences that arent yours already.
Links to downloadable content such as eBooks, whitepapers, presentations. Encourage attendees to join forums on event websites or socialmedia platforms like LinkedIn. Make sure to include: . Access to replayable, on-demand content like different event sessions and webinars . Share Online Marketplace Access .
It can be a very valuable tool for determining the success of an event such as a conference or tradeshow. For instance, a person visits your website and downloads a digital asset like a report or whitepaper you offer. These can be analyzed later and used to create a much more accurate ROI.
As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and tradeshows they attend. For example, Cavanaugh points to medical tradeshows.
We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, tradeshows, and team-building activities better and more efficiently. What technology and socialmedia do they use? What is Event Marketing?
As for digital events, virtual event booths are analogous to the stands you see at in-person events like tradeshows and festivals, and they make it easier for sponsors, organizers, and attendees to connect. That is, start by focusing on an achievable set. 90% of attendees would recommend ABC Conference to their colleagues!
Buffer’s blog is full of interesting content geared towards socialmedia and online marketing. Their blog offers industry news and trends, case studies, socialmedia and online marketing tips and tricks, and even podcasts. If you are a socialmedia or online marketer utilize this blog, you will learn a lot.
Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, socialmedia and post-event followup. Implementing marketing tactics (email, socialmedia, PR, etc.) Socialmedia mentions/shares/engagement. What is event marketing?
Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, socialmedia and post-event followup. Implementing marketing tactics (email, socialmedia, PR, etc.) What is event marketing? Identifying the proper target market (i.e.,
Easier interactivity for all – The attendee experience is democratized, so while it’s not as immersive as in-person events, all attendees are able to equally participate and may be more likely to participate (especially introverts); this also scales out more when you factor in socialmedia participation.
Indeed, she noted, at a conference, attendees are surrounded by thousands of people and hundreds of thousands of papers, and flooded with more information than they could possibly absorb on the spot. The old model of events was based on the three C’s: educational content, a tradeshow for commerce, and community.
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