Social Media Trade Shows White Paper 
EventTechBrief
AUGUST 13, 2018
In a recent white paper, AMR International refers to the necessary evolution of trade shows as Exhibition 2.0. Having a rich attendee profile allows organizers to personalize the attendee journey (imagine Amazon being in control) throughout the event life cycle through emails, suggestions, invitations, and programming.
Social Tables
OCTOBER 6, 2018
As a demographic, they also: Value experiences over material goods Want to share those experiences usually via social media Have higher technological literacy Are 62% more likely to travel than their generation X counterparts As the average screen time per day increases, millennials place more value on face-to-face meetings.
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Social Tables
OCTOBER 6, 2018
As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts. So they’re boldly blending the two when they travel to exhibitions and trade shows.
Eventory
JULY 12, 2018
A thank you email after successful event followed by thorough analysis wrapped up in a detailed post-event report will be the perfect closing of a trade show. Partner’s goals – brand recognition KPIs: There are some information that you can highlight to show how the event affected partner’s brand recognition.
Planning Pod
APRIL 29, 2020
Easier interactivity for all – The attendee experience is democratized, so while it’s not as immersive as in-person events, all attendees are able to equally participate and may be more likely to participate (especially introverts); this also scales out more when you factor in social media participation.
Planning Pod
AUGUST 24, 2019
Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. Implementing marketing tactics (email, social media, PR, etc.) Social media mentions/shares/engagement. What is event marketing?
Bizzabo
SEPTEMBER 10, 2020
Companies also can repurpose the content from these events to bolster other parts of their marketing strategy, whether it’s for social media or the creation of white papers, blogs or infographics. Virtual Trade Shows and Expos. Source: SMWOne.com. Examples: On Sept.
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