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How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies

Event Marketer

The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a social media photo background activation, sampling, and tote bag printing.

Marketing 312
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Road Rules: 10 Mobile Tour Insights from Walmart, Stanley, Pernod Ricard and More

Event Marketer

The four-city CeraVe Drama Free Cleansing Tour also invited local, social media-savvy dermatologists, like Dr. May Hall (Dr.WrinkleStopper), whose TikTok video exploring the Nashville tour stop has garnered a whopping 37.7 Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space.

Apparel 296
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The Brief: ‘Overnightmares’ and Boring Phones

Event Marketer

22-23, fans who booked a 15-minute slot online will get a chance to check out the one-person dining hut (decorated like a traditional Pizza Hut restaurant) and create their own personalized, social media-worthy mini pizza with new toppings like pesto swirl and chicken sausage. The giveaways are pretty magical, too.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. Both Xtadium and Horizon are owned by the social media giant.

2025 265
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Field Report: Top Exhibits at Design & Construction Week 2025 

Event Marketer

Resolving to remodel in browns and earth tones to stay grounded, EM walked the floor for brand experiences that transport, inform, and delight. Neolith Located at the end of a very long aisle, Spanish brand Neolith brought in attendees with dramatic entrance architecture that also doubled as a social media sharing opportunity.

2025 191
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TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’

Event Marketer

Those intrigued enough to scan one of the codes were transported to a microsite where they discovered that it was TBS that had set the “traps.”. A key component of driving traffic to the walking tour was TBS’s partnership with social media sensation Buddy the Rat , a performance artist that dresses up as a rat and interacts with the public.

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Amazon Prime Video Touts ‘The Tomorrow War’ with Stunts, Screenings and Takeovers

Event Marketer

Live cargo transportation stunts brought the White Spikes to life in California, Chile and Japan. Prime Video executed a “live cargo” transportation stunt across Los Angeles and Huntington Beach from June 30 to July 4, giving onlookers a sneak peek at the alien species from the film. And then there were the social media watch parties.