article thumbnail

How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies

Event Marketer

The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a social media photo background activation, sampling, and tote bag printing.

Marketing 312
article thumbnail

The Brief: Fuel Stores and ‘Mothers of Max’

Event Marketer

THE FUEL STATION OF THE FUTURE POPS UP IN NYCS GASOLINE ALLEY Who knew transportation energy could be glam? The strategic location cleverly juxtaposed antiquated methods of powering transportation with the brands modern, proprietary AIRMADE tech, which transforms CO into synthetic fuels. The event tagline: From Our Mothers to Yours.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Road Rules: 10 Mobile Tour Insights from Walmart, Stanley, Pernod Ricard and More

Event Marketer

The four-city CeraVe Drama Free Cleansing Tour also invited local, social media-savvy dermatologists, like Dr. May Hall (Dr.WrinkleStopper), whose TikTok video exploring the Nashville tour stop has garnered a whopping 37.7 Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space.

Apparel 296
article thumbnail

NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. Both Xtadium and Horizon are owned by the social media giant.

2025 264
article thumbnail

TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’

Event Marketer

Those intrigued enough to scan one of the codes were transported to a microsite where they discovered that it was TBS that had set the “traps.”. A key component of driving traffic to the walking tour was TBS’s partnership with social media sensation Buddy the Rat , a performance artist that dresses up as a rat and interacts with the public.

article thumbnail

Flying Taxis and Self-directed Luggage: Predicting the Future of Events

Smart Meetings

Social media glasses? We’ll focus on the first here: transport. Cars, trains, planes; these are well-known modes of transport,” Ludwig said. He meant a concept called second-level public transport. “If This second-level transport will have the ability to travel above the roadway on a special steel rail.

article thumbnail

Field Report: Top Exhibits at Design & Construction Week 2025 

Event Marketer

Resolving to remodel in browns and earth tones to stay grounded, EM walked the floor for brand experiences that transport, inform, and delight. Neolith Located at the end of a very long aisle, Spanish brand Neolith brought in attendees with dramatic entrance architecture that also doubled as a social media sharing opportunity.

2025 188