GatherHere

DECEMBER 17, 2018

Close to half the world’s population (more than 3 billion people, in fact) are active on some type of social media. But which social channels do most event coordinators use for marketing, increasing awareness of their private events program, and attracting new clients?

Social Media 35

Social Media Marketing Events Venues 35

Planning Pod

MAY 24, 2024

Imagine creating segments for leads who: Downloaded your white paper on specific event ideas (e.g., Imagine a lead who downloaded a white paper you created on current wedding trends (and of course, they were required to provide you their email address to receive the download).

Consulting 88

Consulting Corporate Events Marketing Social Media 88

PCMA Convene

AUGUST 31, 2020

There’s a meme on social media about food delivery being “a combination of my 3 favorite things: 1. The 3rd Annual Food on Demand Conference, held virtually this year, drew more than 1,700 attendees and 30 exhibitors. Illustration by Carmen Segovia). Not moving. Avoiding people.” 3 — avoiding people).

Social Media 98

Social Media 2018 2019 Conference 98

EventTechBrief

AUGUST 13, 2018

In a recent white paper, AMR International refers to the necessary evolution of trade shows as Exhibition 2.0. Having a rich attendee profile allows organizers to personalize the attendee journey (imagine Amazon being in control) throughout the event life cycle through emails, suggestions, invitations, and programming.

Trade Shows 153

Trade Shows Social Media Consulting Marketing 153

SpotMe Blog

JULY 1, 2021

Today, partners can be anyone from familiar brands to beloved social media influencers. They can also give you a social media boost if you plan to provide VIP access to any particular influencers or attendees. Think of all the ways you can imagine your attendees sharing their swag experience with others on social media.

B2B 147

B2B Event Marketing Marketing Social Media 147

Social Tables

OCTOBER 6, 2017

The social media difference. Be sure to add social media sponsorship benefits to all your sponsorship proposals. These videos can be for used on various sponsor platforms including website, social media feeds and newsletters. White papers or event recap. Click To Tweet. VIP Program.

Sponsorships 68

Sponsorships Social Media Speakers Insurance 68

webMOBI

JUNE 19, 2018

That’s why downloadables like ebooks, white papers, and other forms of digital content such as social media posts, blogs, and newsletters serve as the backbone for […]. The post Innovative B2B event marketing ideas appeared first on WebMobi.

B2B 63

B2B Event Marketing Marketing Social Media 63

Social Tables

OCTOBER 6, 2018

As a demographic, they also: Value experiences over material goods Want to share those experiences usually via social media Have higher technological literacy Are 62% more likely to travel than their generation X counterparts As the average screen time per day increases, millennials place more value on face-to-face meetings.

Meetings 157

Meetings 2016 Trade Shows Social Media 157

Eventsforce

DECEMBER 9, 2020

On the more contentious issues you could publish white papers. 4) Host Social Media Chats and Spin-Off Events. Event content can be used with your social media activity. As well as having social media discussions, you can maximise your event content by having spin-off events.

Social Media 107

Social Media Speakers Banking Education 107

Planning Pod

MAY 15, 2020

Or other less productive diversions presenting themselves (gaming, social media posting, etc). You need to continue to hammer home the value of your event (plus any updates, like new presenters) via consistent emails and social media posts right up to the morning of the event. Co-workers interrupting them.

Entertainment 167

Entertainment Social Media Events Marketing 167

Social Tables

OCTOBER 6, 2018

As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts. .” For these reasons, millennials value networking over almost any other aspect of events.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

SmartMeetings

MAY 21, 2018

With regular sign-ups for white papers, subscriptions for nuggets of key information and personal messages all combined in one inbox, it can feel overwhelming to open your mail app to tens of emails throughout the day. For example, you can use one email for personal correspondence, one for white papers and one for social media.

Social Media 61

Social Media Meetings Tech Technology 61

PCMA Convene

AUGUST 29, 2019

Social Media — What we’ve seen from working with those in their teens and early 20s is that they prefer different platforms. They grew up with Google, social media, and Yelp, so they are more apt to trust peers and customer reviews to make decisions than to be influenced by ads. (Photo Credit Adobe Stock).

Social Media 65

Social Media 2018 Event Apps Events 65

Eventory

JULY 12, 2018

You can also include data such as, for example, the purchasing behavior of a given group of participants (use statistic data, white papers published by companies that study customer behavior and so on). The social media coverage of the partner – how to measure goals related to the brand recognition after the event?

Trade Shows 113

Trade Shows Social Media Advertising Events 113

Hubilo Blog

DECEMBER 4, 2018

This includes a website, emails, phone, print, social media, video and even in-person. Channel 3: Social Media. Social media usage has been growing exponentially and we are absolutely not amazed at that. Today, 64% of Internet users are active social media users and 85% of those users are active on mobile.

Event Apps 74

Event Apps Marketing Social Media Tech 74

Bizzabo

MAY 7, 2018

Subscribe to the Bizzabo blog for exclusive blog posts, white papers and ebooks. That means incorporating other social media platforms into the mix is often a necessity for those hoping to maximize event registration and attendee engagement. Enjoying these awesome tips? There are a million more where these came from.

Advertising 103

Advertising Social Media Marketing Event Marketing 103

Social Tables

JULY 25, 2018

” Coined by Janet Sperstad in her much-celebrated white paper, Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight in Mind, the concept has now become the driving force behind successful meetings. This is what the industry means when they throw around the idea of “purposeful meetings.”

2017 125

2017 Food and Beverage Entertainment 2018 125

MPG Event Marketing

DECEMBER 1, 2017

Have a key media partner offer a thought provoking white paper exclusively to people who register an interest in your event. From the right social media platforms to email and direct mail, make sure you can broadcast to your audience via the medium most likely to reach them.

Marketing 60

Marketing Social Media Speakers Banking 60

MPG Event Marketing

DECEMBER 1, 2017

Have a key media partner offer a thought provoking white paper exclusively to people who register an interest in your event. From the right social media platforms to email and direct mail, make sure you can broadcast to your audience via the medium most likely to reach them.

Marketing 60

Marketing Social Media Speakers Banking 60

PCMA Convene

MARCH 25, 2019

The webinars will teach exhibitors how to maximize their social media presence while exhibiting, how to design an engaging booth, how to staff a booth, best practices in “boothmanship,” and how to follow up on leads post-show. This white paper is brought to you by PCMA and This Is Cleveland.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

SmartMeetings

MAY 10, 2021

According to a recent white paper by Ezra , the professional coaching app, months of working from home has resulted in psychological effects a lot of people simply weren’t prepared for. Broadcasting safety measures on social media in a fun way can reassure potential attendees and get people excited before the event.

Venues 105

Venues Travel Airlines Meetings 105

Eventory

NOVEMBER 12, 2018

Use your insights, market research data, social media data, etc. Do they mainly read the news, watch the video or maybe scan social media? Take advantage of numerous market studies, white papers and reports. for this purpose. Speaking of the content… Understanding the target audience’s habits.

Event Planning 66

Event Planning Social Media Marketing Venues 66

Endless Events

APRIL 3, 2023

He compares it to the naysayers of social media ten years ago. Your social media analogy is apt; there will be something similar with these AI tools where people who figure out how to use these prompts to generate useful works of art will be in high demand. At least play with this stuff, to be aware.”

Technology 62

Technology Social Media Event Tech Tech 62

The Castle Group

OCTOBER 10, 2023

Every marketer has a story to tell—and a host of marketing channel options to tell it: website, email marketing, social media, public relations, events, video, advertising, sponsorships, blogs, whitepapers, podcasts, webinars, speaking engagements, proposal and presentations, listings and directories, etc. Add to employee pages?

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Stova

OCTOBER 26, 2023

Similar to the way social media suggests new connections, AI event matchmaking connects eventgoers who share interests, industries, and other specified criteria. Then, pump up engagement with a social media event wall. Social media walls are feeds of user-generated content from social channels.

2024 52

2024 Social Media Event Apps 2030 52

Ins'Tent

MAY 5, 2022

Links to downloadable content such as eBooks, white papers, presentations. Encourage attendees to join forums on event websites or social media platforms like LinkedIn. Make sure to include: . Access to replayable, on-demand content like different event sessions and webinars . Share Online Marketplace Access .

Sponsorships 52

Sponsorships Social Media Events Tech 52

Eved

JULY 3, 2017

No one quite has the pulse on the tech side of the industry like Dahlia, who is never afraid to share her passion on apps and social media. They recently released the second installment of their popular Event App Bible and they are a prolific producer of white papers and original content for the meetings and events industry.

Consulting 40

Consulting Tech Event Tech Social Media 40

Management Events

AUGUST 5, 2024

You can also partner with industry networks and influencers to reach a wider audience by co-creating content together – from articles to social media posts. Create hyper-personalized content – like targeted white papers and interactive case studies – to address your target’s unique pain points while highlighting your solution’s ROI.

B2B 52

B2B Marketing Tech Social Media 52

SpotMe Blog

OCTOBER 23, 2023

One of the easiest ways to conceptualize this is to think of it as a funnel: At the entrance of the funnel, you have your audience, which typically sits in your marketing platform – be it in Salesforce Marketing Cloud , Veeva CRM , or across the web and social media. Finally, these people will hopefully attend your event.

Healthcare 130

Healthcare Events Marketing Education 130

ePly

FEBRUARY 13, 2024

For instance, a person visits your website and downloads a digital asset like a report or white paper you offer. It looks at the first marketing initiative that attracted a person and led them to conversion. They fill out the form, making them known to your company. You reach out to them and invite them to your event.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Bizzabo

AUGUST 27, 2018

In either case, marketing automation isn’t just for demand generation marketers who sit around thinking about increasing white paper downloads, or driving demo requests. Next, the workflow either sends the contact an email or reaches out to the contact on social media depending on what action the contact takes.

Event Marketing 65

Event Marketing Marketing 2018 Events 65

Socio Events

AUGUST 23, 2021

Recycle your event content into blog posts, educational videos, white papers, and lead-generating ebooks. Invite them to join you on your social media profiles and keep outreach alive. After the event, send on-demand content replays to attendees and allow them to consume it for some time. But don’t stop there.

Sponsorships 52

Sponsorships Speakers Travel Event Management 52

PCMA Convene

FEBRUARY 28, 2017

That personalized experience starts with the very first touch point, requiring an under-standing of who prospective attendees are so that the event-marketing team’s messages — via email, social media, and other forms of communication — are highly targeted. “‘To Earn one clock hour of certification credit.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Bizzabo

MAY 14, 2018

Twitter chats and social media best practices. When I first started at CMI, I was handling social media, and our email program, overseeing it, as well as other marketing functions, but ultimately my job (and the job of our marketing team) boils down to two main things. Content marketing promotion. And that was important.

Marketing 50

Marketing Conference Speakers Social Media 50

GatherHere

JANUARY 11, 2019

Download the White Paper. Close to half the world’s population (more than 3 billion people) are on some type of social media. You may wonder which social channels event coordinators are using to improve their digital marketing strategy, increase awareness of their private events program, and bring in new clients.

Social Media 20

Social Media Advertising 2018 Marketing 20

Stova

MARCH 17, 2023

Social media offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. By using this growth hacking approach on your social media channels, you have a low-cost opportunity for experimenting and nothing to lose. What technology and social media do they use?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Stova

MARCH 16, 2023

When you provide fresh content on your event website and social media channels year-round, it not only gets people excited about your next event but, more importantly, it turns your organization into a thought leader in your respective industry. Check out what technology ABC Conference attendees love most in our latest white paper!").

2023 40

2023 Event Apps Social Media Technology 40