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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

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Expert Strategies for Successful Multi-Day Association Trade Shows and Events

StraussCA

Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Example: Topics like “Sustainability in Marketing” or “Leveraging New Tech for Growth” are both relevant and actionable. But when everything falls into place, it’s incredibly rewarding.

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Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

Event Marketer

Here, we explore trending sustainability news and ideas for corporate trade show marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.

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Looking into the Future of Event Tech

Velvet Chainsaw

As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. While there are many associations that successfully process meeting registrations using their AMS, there are very few that have a highly integrated exposition- or speaker-management system.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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How to Make Virtual Events More Interactive and Engaging

Attendease

They are a great option for various types of events, from conferences and trade shows to networking sessions and webinars. Luckily, there are some innovative tech ideas that you can incorporate into your next virtual event to ensure your audience remains attentive, interacts with the speaker, and leaves inspired.