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Planning a multi-day tradeshow can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Example: Topics like “Sustainability in Marketing” or “Leveraging New Tech for Growth” are both relevant and actionable. But when everything falls into place, it’s incredibly rewarding.
Here, we explore trending sustainability news and ideas for corporate tradeshow marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.
Tradeshows are a golden opportunity for companies to shine. For hosts, a knockout tradeshow is an A+ marketing move. Done right, a seamlessly executed tradeshow can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!
Tradeshows are a golden opportunity for companies to shine. For hosts, a knockout tradeshow is an A+ marketing move. Done right, a seamlessly executed tradeshow can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!
As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. While there are many associations that successfully process meeting registrations using their AMS, there are very few that have a highly integrated exposition- or speaker-management system.
Along our journey through the tradeshow floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every tradeshow. Enter: Café Cisco.
Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? Read More : Can Event Tech Save the World? The post 3 New Event Tech Tools to Bling Your General Session appeared first on Smart Meetings.
Enter: Well in the Future, a message the brand presented at CES encompassing products and solutions supporting environmental and family wellbeing that paved the way for the introduction of Panasonics new venture and business incubator, Panasonic Well, which will leverage AI and advanced tech to enable healthier lives.
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of tradeshows will remain virtual. Plus visitors and speakers want a different way to engage with the event.”. But the reality is that 80% of virtual attendance is free.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
Read More : Tech Tips From the Top: Breaking Barriers and Defining Hybrid. Just because you’re hosting a tradeshow in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. One of the big benefits of hosting a hybrid or virtual tradeshow is that it’s easy to increase accessibility.
Industry TradeShow. If your brand is up-and-coming, or your industry has a history of running pillar events, consider launching your product at a tradeshow to capitalize on the larger buzz and media reach available to you. . Regardless of your industry, plenty of opportunities exist at tradeshows.
?? The Best of the Best: Engaging Your Audience: Virtual Event Speakers – The Ultimate Hacks For Success. One of the posts that I am sharing today is about speakers and the critical role that they play during events. It got me thinking about what exactly makes a great speaker compared to a mediocre one. Make sure you do.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.
But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. For example, a tradeshow is a B2B event. Speakers can break up a larger audience into breakout rooms and then call everyone back together at the end of the session. Consumer show.
The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? What if you and your audience and speakers lack experience with hybrid events? Know your audience.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Good speakers, entertaining visuals, or games keep people interested. Example : A software company hosts an annual tech conference where developers learn about the latest programming tools.
Types of Corporate Events Conferences: Large-scale gatherings focused on industry insights, innovation, and networking, featuring multiple speakers and breakout sessions. TradeShows and Exhibitions: Provide a platform for companies to present products, network, and engage potential clients.
The annual Event Planner EXPO conference in NYC hosts a wide variety of guest speakers – with past lineups including Martha Stewart, Daymond John, and Mel Robbins. The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the tradeshow floor. Event Tech Live.
They are a great option for various types of events, from conferences and tradeshows to networking sessions and webinars. Luckily, there are some innovative tech ideas that you can incorporate into your next virtual event to ensure your audience remains attentive, interacts with the speaker, and leaves inspired.
From around the world, announcements of dates and places for bringing tech minds together F2F have started to trickle in. He had to stay away for several days, watching with mounting horror as the London show canceled and everything exploded from there. “It Initially, Stevens turned all the planned speakers into webinars.
In a virtual format, your event tech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities.
Videoconferencing has been around for years, but like all things tech, videoconferencing products are getting better by the day. New products that feature a 360-degree camera and speaker, and intelligence systems that use voice and facial recognition, let remote attendees feel as though they’re right in the room. Event Automation.
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. Drive Early Engagement Integrating event registration technology with your event app gives attendees immediate access to event essentials like schedules, speaker bios, and maps. Heres why this works for event organizers : 1.
Here are our suggested lead times for various types of events: Large-scale events (like conferences and tradeshows): 9-18 months in advance. Last-minute Changes Permitting last-minute slide changes by speakers can lead to unnecessary stress and disorganization.
It is general practice currently for visitors to make their way to the registration desks at tradeshows, exhibitions or corporate events where they identify themselves with a name, number, bar-code or 2D code from which their details are located on the registration system.
Registration for the inaugural Event Tech Live (ETL) USA & Canada opens today (Tuesday 6 April) and details of the first four sessions have been revealed, which highlights the organiser’s international connections and commitment to quality content. Register now.
For example, a leadership summit is often a loss leader, association events are usually events that break-even, and trade-shows are often the best opportunity to yield a profit. This chart shows an overview of the most common expenses for meetings and events. Expenses for Virtual Events. Streaming service cost.
Over 5,000 event colleagues, exhibitors, and mentors connected with one another at the Special Event (TSE), the industry’s largest tradeshow and conference for event professionals. We simply cannot miss this gathering for splendid tech brains that will be held in Hong Kong this year. The Special Event 1/8–1/1,0 San Diego, CA.
Event Tech Live (ETL) is accepting speaker applications for the 2018 show which takes place 7-8 November in London, UK. Exhibitions / TradeShows. The post Event Tech Live opens speaker applications appeared first on Event Industry News. Conferences / Meetings. Music / Outdoor / Sport.
Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. Session introductions Boost their brand exposure by allowing sponsors to introduce speakers or sessions. Event technology sponsorship You could partner with tech companies to boost engagement for your event.
or clients (tradeshows, charity events, etc.). Here are the main reasons why corporations put so much effort into planning and executing corporate events, along with the types of events they usually correspond with: Raise brand/product awareness (tradeshows, conferences, product launches). Tradeshow.
The planners will need to know what they are shopping for and how to provide their clients with the correct platform and tech support to run their online portion of the events. It also means adding the tech team to the space and incorporating and embracing the online event timeline. Valerie Bihet, Director, VIBE , Miami, FL.
Planning on attending an upcoming tradeshow? We’ve come up with a eight-step checklist ensuring you are fully prepared before attending your next tradeshow. The tradeshow has withstood the test of time as an effective marketing tactic. But, tradeshows require extensive preparation.
When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Surveying sponsors, donors, guest speakers, and exhibitors can also provide information of value. The post Event Tech and the Life Cycle of Events appeared first on Planning Pod Blog.
They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals. Liz launched Liz King Events.
As an event professional, you may understand the science of producing a tradeshow—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the tradeshow? Related : Las Vegas Ranked Top Trade-Show City. The show isn’t over, even when the show is over.
Chaired by Mykyta Fastovets from technology company ExpoPlatform, this wonderfully European panel on Day Two of Event Tech Live featured Stephan Forseilles of Easyfairs, Stuart Ledden marketing director at Tarsus and Matthias Tesi Baur, MBB-Consulting Group’s CEO. We can’t organise a tradeshow like we used to a year ago.
Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, tradeshow, association meeting, workshop, or fundraising event. The best event management software will act as your partner throughout the event management process.
Flat and passive tradeshows tips are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Engage with people during the tradeshow both in-person and online.
9 Velvet Chainsaw Consulting webinar got to hear how the National Speakers Association (NSA) wrestled with many decisions leaders faced following the move of its 1,200-attendee INFLUENCE 2020 national annual convention scheduled for the Gaylord National Resort & Convention Center, Aug. Participants in a Sept.
Flat and passive tradeshows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Engage with people during the tradeshow both in-person and online.
The oldest Gen-Zers are nearing 30, which means they’ve entered the professional world and are attending tradeshows, conferences, and other events. A Gen Z-friendly event must feature digital and tech elements to cut through the noise. We’ve got some new kids on the block! Create digital-first events.
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