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The free portal to monthly conversations, speakers, networking and some fun surprises is powered by Swapcard. We want to extend the content, conversation and the connections that happen at a physical show through the digital experience,” said Bauer. “We
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.
Gone are the days of static schedules, where speaker after speaker shuffle on stage while attendees remain seated. As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017.
Gone are the days of static schedules that shuffle through speaker after speaker while attendees remain seated. Featuring 200 renowned speakers, tastebud-tingling food, a boozy bar-crawl, four separate venues, and even a full-on music festival, the Boston event — now in its fifth year — has more moving parts with each iteration.
These events feature tons of speakers, a variety of session topics and product demos, depending on the industry. These multi-day events also can be revenue drivers if a brand is able to draw renowned speakers or offer unique content. Virtual TradeShows and Expos. Virtual Summit. Source: Looker.com. Source: SMWOne.com.
Whether it’s one-on-one interviews, virtual panel discussions or TED-style presentations by keynote speakers, virtual events are great ways to attract and keep an audience. Your event webpage or website should have the ability to post image galleries (for speakers, sessions/tracks, etc.), Downloaded assets (videos, whitepapers, etc.)
Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at tradeshow to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Values, mission, content focus, featured speakers/entertainment, etc.
But then conferences, speakers, and festivals were tied for second. People are nervous about it, but when you’re looking at the success across the board, that’s proving not to be the case, as DEI showed in our The Power of Digital Events whitepaper released last year. What are they watching?
We’re seeing speakers work with organizers to say, “Hey, I’d like a couple of polls and maybe a quiz during my talk, and I’m going to encourage my attendees to take out their mobile phones and interact. Ultimately, they’re excited to show up, and the chance of not attending greatly decreases because they’re engaged.
For example, a B2B tradeshow for the fintech industry might determine that enterprise decision-makers (c-suite, VPs, heads of departments) respond to messaging that conveys the events ability to deliver high-level strategic insights, networking with other executives, potential vendors for long-term partnerships, etc. Press and Media.
Attendees gathered to make connections and gain insights from knowledgeable speakers. Pro Tips For big annual tradeshows and conferences, facilitate pre-event networking online. How do they rate speakers? Download our latest whitepaper with Skift Meetings, “ The Planners Guide to Proving ROI at In-Person Events.”
As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and tradeshows they attend. For example, Cavanaugh points to medical tradeshows.
Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at tradeshow to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Values, mission, content focus, featured speakers/entertainment, etc.
From making networking easy and organized to keeping attendees hooked on the words of your keynote speaker, the technologies listed below are simple to implement but will create a big impact while onsite and beyond! Speakers can also plan their talk around the interests of the audience.
We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, tradeshows, and team-building activities better and more efficiently. Simply listing speaker names and features for your event (100 exhibitors, 20 keynote speakers.)
Corbin Ball is an international speaker, consultant and writer dedicated to helping clients use technology more efficiently for improved productivity. Start with the blog, then look deeper into topics with their collection of whitepapers, infographics, and eBooks. Tradeshows, exhibitions, and brand activation.
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