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The Road to IMEX: Firing Up the Buzz

Smart Meetings

The free portal to monthly conversations, speakers, networking and some fun surprises is powered by Swapcard. We want to extend the content, conversation and the connections that happen at a physical show through the digital experience,” said Bauer. “We

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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5 Meeting Industry Trends That Are Changing the Face of Events

Social Tables

Gone are the days of static schedules, where speaker after speaker shuffle on stage while attendees remain seated. As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017.

Meetings 157
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5 Ways the Meetings Industry is Changing the Face of Events

Social Tables

Gone are the days of static schedules that shuffle through speaker after speaker while attendees remain seated. Featuring 200 renowned speakers, tastebud-tingling food, a boozy bar-crawl, four separate venues, and even a full-on music festival, the Boston event — now in its fifth year — has more moving parts with each iteration.

Meetings 158
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The 7 Most Popular Virtual Event Use Cases

Bizzabo

These events feature tons of speakers, a variety of session topics and product demos, depending on the industry. These multi-day events also can be revenue drivers if a brand is able to draw renowned speakers or offer unique content. Virtual Trade Shows and Expos. Virtual Summit. Source: Looker.com. Source: SMWOne.com.

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How to Plan Virtual Events – Ideas for Amazing Online Experiences

Planning Pod

Whether it’s one-on-one interviews, virtual panel discussions or TED-style presentations by keynote speakers, virtual events are great ways to attract and keep an audience. Your event webpage or website should have the ability to post image galleries (for speakers, sessions/tracks, etc.), Downloaded assets (videos, white papers, etc.)

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Event marketing explained: The complete guide on how to promote events

Planning Pod

Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at trade show to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Values, mission, content focus, featured speakers/entertainment, etc.