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Q&A: Mark Cooper at 2025 IACC Americas Knowledge Exchange

Smart Meetings

So, [this year] we focused on AI and built out keynotes, breakouts and white papers [around that topic]. Thats why we include speakers on negotiation, influence and professional development. Last year, we saw AI becoming a trend for meeting planners, but nobody was talking about its role in venue operations. Its all connected.

2025 241
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Does Your Conference Need an Emcee?

Velvet Chainsaw

An emcee ensures that an event flows seamlessly with all of its threads – content, speakers, audience and suppliers – woven together into a cohesive narrative. The right content weaver can contribute to the meeting’s design and help prepare speakers and formulate agendas. That’s why we like to refer to this role as a Content Weaver.

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Energy-Efficient Agendas

Smart Meetings

Download the Managing Attendee Energy White Paper Follow the Sun Celebrity neuroscientist and podcaster Andrew Huberman points out that our internal circadian rhythm is the engine behind our sleep-wake cycle. Nature almost always wins. It is governed by light exposure.

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Hybrid Meetings Doomed to Failure? Not So Fast

Velvet Chainsaw

At the time, a mere six years ago, the fledgling for-profit entity that wagered its future on the potential of virtual meetings staged sessions that were too heavily weighted toward the online audience in the verbal communication and moderation by the speakers. The Switch On. Fast-forward to January 2017. Hybrid at its Best.

Meetings 264
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The All-Star Event Schedule to Optimize Attendee Energy

Smart Meetings

Plus, check out the recent white paper on attendee energy. To amp up bottom-up focus, consider the quality of the speaker down to their tone, inflection and voice. Planners can make a big difference by prepping their speakers on engagement techniques, being concise and creating an interesting story arc. The bottom line?

Speakers 130
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New DEI and Environmental Action Advocacy Group Launches

Smart Meetings

According to a company press release, New Intent will create educational sessions, white papers and knowledge sharing. New Intent offers partnerships with the events industry supply chain, transformation strategies for events and speaker services.

2015 236
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The Road to IMEX: Firing Up the Buzz

Smart Meetings

The free portal to monthly conversations, speakers, networking and some fun surprises is powered by Swapcard. The white paper, developed in partnership with Marriott International, looks at how meeting professionals can shift from delivering knowledge to helping people connect in a more meaningful way with content and each other.