Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

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Sports Sponsorships Retail 2023 328

Event Marketer

JUNE 13, 2024

the sponsorship connected all the right dots between its driver partnership, its mission to empower women in athletics and the need for a beauty brand to shake up a sport that is often viewed as male-dominated, but, in fact, attracts an audience that is 45-percent female, according to the brand. ’s Lip Oil Change. “And

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Sponsorships Sports Education Marketing 336

Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned. And that’s where the sport really lives.”

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Event Marketer

JANUARY 3, 2025

Super Bowl LIX is the most anticipated sporting event of the year, but few get to experience it in person; we wanted to bring that collective excitement and energy to fans across the country with once-in-a-lifetime access theyll never forget, Leslie Berland, evp and cmo at Verizon, said in a statement.

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Sponsorships Sports Entertainment Venues 264

Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Sponsorships Social Media Sports 2024 317

Prestige Events Magazine

APRIL 30, 2025

This Formula E Fan Village in Monaco was brought to life through the continued partnership between INVNT and MSM Group (Media & Sport Management) – enhancing commercial solutions and service offerings tailored for talent and brands in the rapidly expanding motorsports industry.

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Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb.

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Sponsorships Wireless Sports 2024 297

Event Marketer

MARCH 10, 2025

CONTINUES ITS QUEST TO LEVEL THE PLAYING FIELD FOR FEMALE ATHLETES Sad fact: By the age of 14, girls drop out of sports at two times the rate of boys due to lack of access, social stigmas, a decreased quality of experience, the cost and a lack of positive role models, according to the Womens Sports Foundation.

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Banking Sports Sponsorships Retail 248

Event Marketer

APRIL 1, 2025

By Matt Sincaglia,Board Member, Experiential Marketing Measurement Coalition In the world of experiential marketing, sponsorship activations stand out as a powerful tool for brands looking to create meaningful connections with consumers. In contrast, sponsorship activations invite audiences into interactive brand experiences.

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Sponsorships Sustainability Sports Marketing 130

Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

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Sponsorships Sports Social Media Marketing 246

Event Marketer

APRIL 11, 2025

Theyre getting creative with their sponsorships and on-site activations to tap into a diverse fanbase made up of families with young basketball players, Gen Z college students and devoted alumni who fly in to watch their team play. Many stated they had no idea this was a thing and were surprised by the scale of the experiences available.

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2025 Sponsorships Sports 2018 252

Event Marketer

APRIL 17, 2024

A platinum sponsor and official outfitter of the tennis tournament, Lacoste crocs invaded Hard Rock Stadium and the South Florida city from March 17-31, with branded banners, uniforms, pop-ups, parties and pools sporting the iconic green reptile design. team to make sure that we have as much communication visibility as possible.”

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Sponsorships Apparel Retail Fashion 305

Event Marketer

FEBRUARY 19, 2025

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Throughout NBA All-Star 2025, hosted Feb. Over at the Amex Experience on Powell St.,

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2025 Apparel Sports Sponsorships 259

Event Marketer

NOVEMBER 25, 2024

To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon. On the sponsorship end, Tiffany & Co. On the sponsorship end, Tiffany & Co. We say: three cheers for the continued rise of women’s sports.

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Sponsorships Sports Trade Shows Tech 298

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer. It’s also where people are. RODEOHOUSTON ?

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Sponsorships Apparel Sustainability Sports 353

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” It doesn’t get bigger for us.”

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Sponsorships Sports Social Media Contracts 264

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

MARCH 27, 2024

Four ways the brand refreshed its strategy for the 50 th annual Players Championship “Over the last eight years, it’s been fun to connect with our clients and consumers in new and meaningful ways, and this partnership helps do that while still reinforcing our commitment to growth and access and opportunity in the sport of golf.”

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Sponsorships Hospitality Sports Financial 289

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Banana Ball World Tour Locations: Vary Dates: Vary Pickleball is having its moment, but so it is another produce-themed sport: Banana Ball.

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Sponsorships 2024 2023 Sports 264

Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. During NBA All-Star Weekend in Cleveland, the brand once again tackled a new sphere.

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Sponsorships Fashion Retail Sports 321

Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. Ahead of the U.S.

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Apparel 2009 2024 Sponsorships 317

Event Marketer

MARCH 25, 2024

Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.” Consider activewear brand Fabletics, which caused a commotion along the 26.2-mile Among messages: “This is the Fab Daddy you manifested.”

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Sponsorships Insurance Sports Banking 289

Picatic by Eventbrite

SEPTEMBER 29, 2022

Live professional sports reach millions of viewers, but your local softball teams, charity races, and events have great reach too. Building community and raising awareness are what amateur sports do best. Sporting events aren’t cheap, and that’s where sponsorship comes in. Hosting a sports or […].

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Sports Sponsorships Advertising Events 195

Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. The post Buick’s NCAA Sponsorship Evolves with a Content Platform Supporting Female Athletes appeared first on Event Marketer.

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Sponsorships 2022 Sports Marketing 246

Event Marketer

DECEMBER 20, 2024

Air Canada is a real connector of sport, culture and people. We worked on making sure [that narrative] weaved its way through each of those phases of the Games and how they showed up, Walker says. We really loved to focus on sharing the very best of Canada and, in this case, the world.

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Event Marketer

DECEMBER 2, 2024

“Everyone was so excited to be there, and the screening was fun for people. It almost became like a [summer] camp experience.”

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Sponsorships Sports Events Entertainment 278

Event Marketer

APRIL 10, 2023

On the surface, it would appear that live sporting events have returned to their former glory. But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Bespoke Sports & Entertainment handled).

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Sponsorships Sports Insurance Entertainment 130

Event Marketer

APRIL 4, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Covid was the spark that led to this PGA sponsorship,” says Berry. So we found this opportunity to cater to the people getting into golf and show them that you don’t have to be incredible at the sport to have fun.”.

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Apparel Sponsorships Sports Entertainment 331

Event Marketer

APRIL 16, 2025

HOT TOPICS The days variety of packed panels and sessions delved into a wide range of subjects, including flagship event strategies with Canva, money-cant-buy experiences with BMO, sponsorship ROI with Visa, logistics tactics with FOX Sports, budgeting negotiations with Cognizant, the trade show booth of the future with Johnson & Johnson and Alcon, (..)

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2025 Trade Shows Sustainability Negotiating 261

Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. Photo credit: Cheryl Gerber/AP Content Services for TUMS SIRIUSXM AND PANDORA Country singer Chris Stapleton headlined SiriusXM and Pandoras exclusive concert on Feb. 6, but that wasnt all that went down at The Fillmore.

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Sports Apparel Sponsorships Hospitality 229

Prestige Events Magazine

APRIL 23, 2025

There is a place in motorsport for disabled people to feel valued and accepted in multiple roles within the sport, and I want to open peoples eyes to that, said Nicolas Hamilton. I want to continue to prove that motorsport is for everyone, and the world of racing can be a place of opportunity and inclusivity.

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2025 Sponsorships 2023 Sports 147

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 312

Event Marketer

MARCH 28, 2025

Grab a seat in our session theaters in the Hall of Ideas to explore topics like better budgeting, data-backed personalization, trade show exhibits of the future, tools are transforming experience design, sports sponsorship power plays, event security, and a whole lot more.

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2025 Trade Shows Sponsorships Marketing 237

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. DUKE’S MAYO Mayonnaise was front and center on Sept.

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Sports Sponsorships Food and Beverage Apparel 289

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” During this year’s championship weekend, Jan.

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Sponsorships Sports Technology Tech 298

Event Marketer

FEBRUARY 22, 2024

And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” “As the go-to ticket provider for the NBA, our goal of activating at Crossover is to drive awareness that Ticketmaster is the trusted marketplace for secure and verified NBA tickets.

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