Event Marketer

NOVEMBER 14, 2024

ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. Pivoting from sports to crime dramas, ION developed two interactive experiences. Hosted from 8 a.m.

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Sports Sponsorships Advertising 2024 118

Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned. And that’s where the sport really lives.”

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Sponsorships Sports 2023 2021 90

Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Sponsorships Social Media Sports 2024 121

Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

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Sports Tech Sponsorships 2022 117

Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. But we’re taking it right to the slopes, where sponsors engaged a sports-loving crowd in the flesh with sampling, swag and photo moments.

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Sponsorships Automotive Sports Travel 126

Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb.

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Sponsorships Wireless Sports 2024 101

Event Marketer

APRIL 17, 2024

A platinum sponsor and official outfitter of the tennis tournament, Lacoste crocs invaded Hard Rock Stadium and the South Florida city from March 17-31, with branded banners, uniforms, pop-ups, parties and pools sporting the iconic green reptile design. team to make sure that we have as much communication visibility as possible.”

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Sponsorships Apparel Retail Fashion 108

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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Sponsorships Wireless 2024 Advertising 110

Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

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Sponsorships Sports Social Media Marketing 91

Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer. It’s also where people are. RODEOHOUSTON ?

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Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” It doesn’t get bigger for us.”

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Sponsorships Sports Social Media Contracts 104

Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix.

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Sponsorships 2023 Sports 2024 103

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Sponsorships Food and Beverage 2023 Sports 116

Event Marketer

MARCH 27, 2024

Four ways the brand refreshed its strategy for the 50 th annual Players Championship “Over the last eight years, it’s been fun to connect with our clients and consumers in new and meaningful ways, and this partnership helps do that while still reinforcing our commitment to growth and access and opportunity in the sport of golf.”

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Sponsorships Hospitality Sports Financial 102

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Banana Ball World Tour Locations: Vary Dates: Vary Pickleball is having its moment, but so it is another produce-themed sport: Banana Ball.

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Sponsorships 2024 2023 Sports 94

Eventbrite UK

JUNE 25, 2019

The post How to Get and Secure Sponsorship for an Event appeared first on Eventbrite UK Blog. You want a sponsor for your event, but what does a sponsor want from you? Guy Wimpory, founder of Sponsor Monster, reveals just what sponsors are seeking.

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Sponsorships Events Entertainment Sports 114

Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. During NBA All-Star Weekend in Cleveland, the brand once again tackled a new sphere.

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Sponsorships Fashion Retail Sports 121

Eventmobi

FEBRUARY 23, 2022

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. Recommended Read: Event Live Streaming 101: The Ultimate Guide for Beginners.

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Wireless Events Social Media Venues 448

Event Marketer

MARCH 25, 2024

Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.” Consider activewear brand Fabletics, which caused a commotion along the 26.2-mile Among messages: “This is the Fab Daddy you manifested.”

Sponsorships 102

Sponsorships Insurance Sports Banking 102

Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. The post Buick’s NCAA Sponsorship Evolves with a Content Platform Supporting Female Athletes appeared first on Event Marketer.

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Sponsorships 2022 Sports Marketing 94

Eventbrite UK

APRIL 25, 2017

We take a look at some of the common mistakes in writing sponsorship proposals and provide tips on how to avoid these errors. The post 4 Reasons Your Sponsorship Proposal Fails appeared first on Eventbrite UK Blog.

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Sponsorships Sports Event Planning Marketing 88

Verve

MAY 25, 2021

To view this protected post, enter the password below: Password: The post Protected: Increasing Brand Awareness Through Sport Sponsorship first appeared on Verve.

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Sponsorships Sports 52

Event Marketer

APRIL 10, 2023

On the surface, it would appear that live sporting events have returned to their former glory. But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Bespoke Sports & Entertainment handled).

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Sponsorships Sports Insurance Entertainment 52

Verve

SEPTEMBER 13, 2021

To view this protected post, enter the password below: Password: The post Protected: The Impact Brand Sponsorships Have on Women’s Sports first appeared on Verve.

Sponsorships 52

Sponsorships Sports 52

EventMB

AUGUST 23, 2024

Founded in 2008, Legends provides venue planning and project management, premium sales, sponsorship, hospitality, and merchandise services to many sports, entertainment, and attractions brands. After a competitive bid process, OVG replaced ASM at McCormick, the largest convention center in North America. They include Real Madrid.

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2008 Sponsorships Sports Hospitality 161

Event Marketer

APRIL 4, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Covid was the spark that led to this PGA sponsorship,” says Berry. So we found this opportunity to cater to the people getting into golf and show them that you don’t have to be incredible at the sport to have fun.”.

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Apparel Sponsorships Sports Entertainment 123

Event Marketer

FEBRUARY 22, 2024

And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” “As the go-to ticket provider for the NBA, our goal of activating at Crossover is to drive awareness that Ticketmaster is the trusted marketplace for secure and verified NBA tickets.

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2024 Sports Sponsorships Marketing 105

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” During this year’s championship weekend, Jan.

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Sponsorships Sports Technology Tech 105

Event Marketer

MAY 3, 2021

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. Take the Corona Tip-Off, an eight-week experiential program that delivered a locker room experience directly to the homes of Indiana Pacers fans from Feb. 22 through April 25.

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Wireless Sports Sponsorships Transportation 143

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 113

SmartMeetings

OCTOBER 12, 2017

Anyone who has attended a Super Bowl party or a pregame tailgate gathering knows that sporting events have a way of bringing people together. Meeting professionals can adapt that game plan to their next incentive outing or corporate retreat by building the trip around a top-tier sporting event. “As Open Tennis Championships, Aug.

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Sports 2018 Banking Sponsorships 58

ePly

MARCH 31, 2021

Much like Jerry Maguire (Tom Cruise) had to prove to his sports star, Rod Tidwell (Cuba Gooding) in the 1996 film Jerry Maguire, exhibit and sponsorship managers are having to show their organizations (and their clients – exhibitors and sponsors) the “money” or value in a virtual world.

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Sponsorships Sports Management 62

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. DUKE’S MAYO Mayonnaise was front and center on Sept.

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Sports Sponsorships Food and Beverage Apparel 99

Eventmobi

JUNE 11, 2018

Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. They can also be branded so you can use them as a sponsorship source. MPI did a wonderful job blending the best of Indianapolis (this year’s conference location) into every aspect of this year’s WEC.

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Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. Located in New York City, the museum opened up with an assist from tennis legend Billie Jean King and pays homage to Wilson’s distinguished history in the sport of tennis. Let’s take a look at the brands making a racket.

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2021 Food and Beverage Sports Hotels 138

Skiddle

NOVEMBER 23, 2023

In the club’s early years, the team sported the aesthetic of a Puma sponsorship but faced challenges on the field, competing in the now-defunct London Musical Associations league. Watch this space to learn how we’ll be supporting other sports initiatives in the not-so-distant future.

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Sponsorships Sports 2014 Fashion 59

Event Marketer

FEBRUARY 27, 2024

View this post on Instagram A post shared by NBA (@nba) NETFLIX Local kids were invited to channel their “Avatar State” at Netflix’s youth sports camp during All-Star Weekend, which celebrated its new series “Avatar: The Last Airbender.” From Ticketmaster’s retro arcade to Foot Locker’s supersized clinic, here’s a snapshot of the action.

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2024 Sponsorships Sports Retail 122