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Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones.
Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.
By Matt Sincaglia,Board Member, Experiential Marketing Measurement Coalition In the world of experiential marketing, sponsorship activations stand out as a powerful tool for brands looking to create meaningful connections with consumers. In contrast, sponsorship activations invite audiences into interactive brand experiences.
The Ice House activation was designed to be shareable, sustainable and flexible. More SportsSponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer.
Community meetups for those new to the industry, international attendees and marketers who produce global events, EMS first-timers, sustainability champions, EDPA members, and the inaugural gathering of members from our Experiential in Color Mentorship Program , are all on tap.
To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Banana Ball World Tour Locations: Vary Dates: Vary Pickleball is having its moment, but so it is another produce-themed sport: Banana Ball.
Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. Plus, she shares the KPIs and metrics HPE is employing to measure the impact and business influence of its events and programs, as well as the future state of AI, sustainability, DEI and tech.
On-site activations are befitting of the British palette for low-key sponsorships. A signatory of the UN Sport for Climate Action Framework, the AELTC endorses practices like a water cistern for personal bottle refills and reusable sign materials by the production agency. broadcast audience.
In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?
From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. The activation was packed with activities designed to fuel fans’ passion for the sport and their teams, and touchpoints that conveyed the history of Coke’s World Cup sponsorship.
The one thing you can’t control on game day is the one reason fans are there, and that’s the outcome of the game,” says Katie Postich, senior manager-sports marketing at Coca-Cola. The hoops legends both engaged in the Battle for Possession Challenge with kids from the Boys & Girls Clubs of America.
Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC). In this role, she will develop and implement strategies for sustainable travel practices in meetings, conventions and leisure travel to Washington, D.C. Visit Baton Rouge welcomes Gaffney as client relationship manager.
Corporate sponsorship allows Invisible Cities to provide skill training for their employees, bring tourism to the city and create a team-building experience that will inspire understanding amongst a group. Travel took place in Orlando this past June and going green was the focus.
View this post on Instagram A post shared by Denny’s (@dennysdiner) USAA, Morgan Stanley Enable Costume Try-ons When USAA combined its 100th anniversary campaign and 13-year Army-Navy game sponsorship, it crafted a 6,500-square-foot fan exhibit at the latest matchup to bring football history to life through personalization and technology.
Since moving to the Bay Hill Club & Lodge in 1979, the Arnold Palmer Invitational has become not only a signature event on the PGA TOUR, but also one of Orlando’s biggest sporting events that draws golf fans and locals alike. White Claw Fan Deck ticketholders enjoyed a variety of seating options in front of the big screen.
Acclaimed for her results-driven strategies, partnership maximization, performance excellence and sustainable portfolio growth, she will oversee Highgate Hawaii’s strategic communications, including partnerships with TableOne Hospitality. Kauffman takes on the role of regional director of communications.
The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P.
Arnold Sports Festival Event Type: Paid Founded by Arnold Schwarzenegger, the Arnold Sports Festival is one of the biggest fitness exhibitions in the world. The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands.
Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. They can also be branded so you can use them as a sponsorship source. MPI did a wonderful job blending the best of Indianapolis (this year’s conference location) into every aspect of this year’s WEC.
Topics also branched out to the WGA strikes, marketing on Roblox, streaming subscriptions, local news and sports, new partnerships and acquisitions, tech announcements (like Photoshop becoming available as a web app, and Mattel’s Pictionary game getting an AI upgrade), and platform transformations, à la Twitter becoming X.
Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike. Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts.
Join the events, from business conferences to major sporting occasions that keep their attendees charged and connected. “Our vision was to deliver a World Cup with unparalleled fan experience, not just for cricket but for major sporting events. The sustainable choice. Delight your attendees and support digital engagement.
Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage. Today’s sponsorships not only span sports and entertainment properties, they are inclusive of celebrities, artists and influencers, too. We grab Sharpie’s and pads and get busy thinking.
Your event budget keeps your event income streams and expenditures on track, but it’s also there to sustain income and expenditures so you make a net profit in the end. Sponsorship packages. Strategy #4) Increase sponsorship revenue with RFID brand activation opportunities. Event budget: revenue, expenses, and net income.
Taking a conscious approach to running events and the long-term future, the venue is firmly established as a sustainability leader. Managing Director Nigel Nathan explains: “Sustainability is at the heart of what we do and we look to lead the way in the event industry. million visitors each year. Organising in partnership.
The venue commissioned Biotecture, the UK’s leading living wall company, to create a sustainable, hydroponic structure, to run from Custom House Station to the entrance of the venue. Sporting Events. Today, on the opening day of Sibos, the world’s premier financial services event, ExCeL has unveiled a new arrival experience.
Decorate the space with sports banners, jerseys, and foam fingers. Set up a sports bar and serve classic game day snacks like wings, nachos, and sliders. Consider running a sports trivia game or office betting pool to get everyone involved. Gameday Get everyone excited for the big game!
Brian Greenwood, Head of Sponsorship Sales at London Marathon Events, said: “The popularity of cycling in the UK is growing at an incredible pace. We are proud of all it has achieved and excited about our plans for 2022 onwards which offer unique opportunities for our commercial partners. Find out more at ridelondon.co.uk.
Bernard Schopfer – founder and CEO of MaxComm Communication, with 20 years of experience within media, television, sponsorship and event management. Our conference is targeted to the business side of the sport. We started this discussion in 2011 and now it has become an important factor for everyone involved in the sport.
Themes for the afternoon include; driving delegate attendance, raising sponsor and exhibitor revenue, sustainability for events and cost control. Sporting Events. The programme includes case studies, speeches and panel sessions from some of the leading organisations in the association sector. Areas of interest. Brand Events.
The leading and original conference for sustainability in events will take place on 28th February at a new venue, the Royal Lancaster Hotel, London. Sustainability has been the hot topic at all event conferences this season, be that music and entertainment, sports or business.
She was subsequently awarded a Certificate of Distinction and received the highest mark in her class for her dissertation: ‘The Role of Events in the Sustainable Management of Historic Buildings’. Sporting Events. It’s always a bit of a ‘catch-22’ situation but one that we are very happy to have in these days of financial uncertainty.
.” — Sherron Washington , Marketing and Communication Strategist and Professor at Trinity University and Stevenson University STEAL THIS IDEA Participants at the 2024 IOC World Conference on Prevention of Injury and Illness in Sport were able to grab some lunch and eat while watching poster presentations at stations set up around the dining area.
Executing a high-earning fundraiser with an abundance of community support relies heavily on volunteers and sponsorships, as well as space and product donations. Eco-friendly art auction Invite local artists to create unique masterpieces using only sustainable materials and methods.
Been to a live sporting event? More Event Sponsorship, More $$$. More the registrations, more the leads, more the time, more the opportunity, and more the space, more the sponsorship. Hybrid event sponsorship will be the solution that competes not just with traditional marketing, but also with digital marketing budgets.
Among subtle changes to the model, in step with the client’s sustainability drive, Nononsense Group wrapped one FoH position inside another, the outer serving the music and the inner, clad in a white box made by the venue’s carpentry team, there for the film festival that follows on. Sporting Events. Card sharp. Areas of interest.
The second keynote speaker was the incredible Melissa Noakes, Head of Sponsorship and Events for Santander. This year the event attracted 55 event professionals from various specialisms such as event production, sustainable event management, creative agencies, event venues, international sporting events, festival managers….there
The Royal Agricultural Winter Fair (“The Royal”) was established in November 1922 to provide a showcase for Canada’s very best in agriculture and equestrian sport. After a two-year hiatus, The Royal returned to Toronto’s Exhibition place from November 4 – 13 for a milestone year: it’s centennial!
They design 800 customized events every year for over 100 clients, guided by their philosophy that each project is a unique undertaking with a “before and an after”, and by their commitment to sustainable development. They use event data to inform decisions, then consistently deliver small thoughtful touches and big unforgettable experiences.
Calgary Sport and Social Club, Calgary, AB. Event Coordinator – Sports & Special Events. Sustainable Forestry Initiative, Remote. Trade Show and Sponsorship Development Officer. MLSE (Maple Leaf Sports & Entertainment Partnership), Toronto, ON. Events Manager – Vancouver. Marine Drive Golf Club.
They also hosted a broader conversation about how colleges and universities can be more fair and sustainable for students across racial and socioeconomic backgrounds. What’s even better is that the company is also leveraging these relationships to drive sponsorship revenue. For me, the conversation about reopening is simply not enough.
Charity sporting events Another popular type of non-profit event that planners frequently work with is charity sporting events. A charity sporting event organizer must first identify the target audience, as this will inform many other aspects of the event, such as the type of sport, location, and the level of competitiveness.
SportsSponsorship Q&A: How American Express Keeps it Fresh at the US Open. To boot, for each person who walks the pathway, Mercedes will make a $1 donation per footstep to The National Energy Education Development Project to help bring sustainability resources to schools through curriculum and customizable programs.
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