Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. WILSON SPORTING GOODS.

2021 359

2021 Food and Beverage Sports Hotels 359

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs.

Social Media 296

Social Media Sponsorships Sports Tech 296

Event Marketer

OCTOBER 24, 2023

In partnership with Framework and The Concourse Project, Sports Illustrated hosted the SI Circuit Series, the official COTA afterparty, where attendees danced all night to a live show by EDM producer Dom Dolla. From Friday to Sunday, the publication offered live music, photo moments and a host of partner activations.

Sports 302

Sports Apparel Automotive Retail 302

Eventmobi

FEBRUARY 23, 2022

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. Recommended Read: Event Live Streaming 101: The Ultimate Guide for Beginners. clips, and background music.

Wireless 448

Wireless Events Social Media Venues 448

Event Marketer

OCTOBER 30, 2023

” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

Conference 310

Conference Tech 2024 2023 310

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

Sports 246

Sports Hospitality Social Media Sponsorships 246

Event Marketer

JULY 26, 2024

Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. AMERICAN EXPRESS American Express’s The Amex Experience was an activation designed to celebrate “W” fandom and women’s sports.

2024 276

2024 Banking Sports 2023 276

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 billion mobile AR user devices worldwide. Check out eight ways to make it happen.

Fashion 310

Fashion 2023 Sponsorships Technology 310

Event Marketer

MAY 2, 2024

For example, malls bring in a product discovery purchasing mindset, sports and entertainment arenas focus on memorable experiences, festivals and concerts attract a younger crowd passionate about music, and state and community fairs are communal events where attendees seek activities that promote bonding and interaction. Think long-term.”

2024 315

2024 Marketing Trade Shows Sponsorships 315

Event Industry News

AUGUST 8, 2019

This year – again with major sponsorship from Event Tech Live, the Event Technology Awards and Evolution Dome – the BBQ promises to be bigger and better. Talk about nerdy tech stuff, your events and exchange ideas, and knowledge on technology and innovation in the event industry”. Event Tech. Sporting Events.

Event Tech 104

Event Tech Tech Sponsorships 2019 104

Smart Meetings

OCTOBER 27, 2023

Tarin Horan, CMP, knew that meeting planning was the industry for her when she began interning with sports teams. Afterwards, she began working in sports, as a customer service and community relations manager with DC United. Now, she serves as NVTC’s vice president of events and sponsorships. Horan says, “I love what I do.

Sports 246

Sports Sponsorships Speakers Transportation 246

Eventmobi

JUNE 11, 2018

Here are some of the newest and coolest trends and tech innovations I spotted—plus a few tips on how to make these work for your next event. Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. Tech trends: creative ways to inspire audience interaction.

2018 188

2018 Event Planning Speakers Sponsorships 188

Event Marketer

DECEMBER 20, 2023

From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer to the action with our immersive simulators, we provide cutting-edge interactive experiences to our clients on a national scale. into our interactive gaming wall for its soccer sponsorship.

Entertainment 130

Entertainment 2023 Sponsorships Sports 130

Guidebook

FEBRUARY 12, 2025

Arnold Sports Festival Event Type: Paid Founded by Arnold Schwarzenegger, the Arnold Sports Festival is one of the biggest fitness exhibitions in the world. The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands.

Retail 78

Retail Sports Events Sustainability 78

Event Industry News

NOVEMBER 29, 2019

It is aimed at large sporting and cultural events and was unofficially tested at this year’s Glastonbury Festival. We have significant interest from huge global events and sporting bodies across the globe too, they are considering using our technology to amplify their events and increase their sponsors ROI.”. Event Tech.

Sports 107

Sports Event Tech 2020 Tech 107

Event Marketer

DECEMBER 12, 2022

Zappos Gets Weird with Bay to Breakers Title Sponsorship. Pointing to items like robotic vacuums and self-driving cars, the brand ran with the idea that its fans developed today’s top tech to ensure they could still complete daily tasks with Cheetle on their fingers.

2022 276

2022 Social Media Entertainment Tech 276

zkipster

SEPTEMBER 19, 2016

” As the Head of Sponsorship, Events & Strategy at the Hong Kong Rugby Union, Melvin works hard all year to make the 120,000 visitors of the Sevens happy. Head of Sponsorship, Events & Strategy at the Hong Kong Rugby Union: Melvin Byres. Finally, what piece of event tech can’t you live without?

Tech 79

Tech Social Media 2016 Sponsorships 79

Event Industry News

AUGUST 5, 2019

Bristol-based Brightelm, an independent professional conference organiser, has appointed Giulia Esposito to focus on sponsorship and exhibition sales. In particular, she has spent the last seven years working on global sponsorship and exhibition sales projects with a number of commercial event operators. . Event Tech.

Sponsorships 56

Sponsorships Financial Sports Conference 56

GEVME

JANUARY 26, 2021

Almost all broadcasted sports matches, the Google I/O Meet etc. These leads are the main reason why brands do sponsorship in the first place. . Conduct testing and dry-runs of the event and use only experienced tech people working on the back-end of the virtual event element. One is the increased reach. Conclusion.

Sponsorships 218

Sponsorships Travel Events Risk Management 218

Event Industry News

SEPTEMBER 26, 2019

Increase sponsorship revenue and satisfaction by offering your sponsors a new way of communicating with event attendees, as well as with event gamification. Type of events served: Awards Brand activations Concerts Conferences Experiential Festivals Meetings Sporting events. Event Tech. Sporting Events. Areas of interest.

Event Tech 56

Event Tech Tech Sports Social Media 56

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Agency: 15|40.

2024 263

2024 Fashion Entertainment Social Media 263

SmartMeetings

APRIL 6, 2021

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. As the American pastime, baseball continued to drive sports sponsorship. As a result, sports sponsorships exploded.

Sponsorships 78

Sponsorships Meetings Advertising Sports 78

Attendease

APRIL 9, 2024

Table of Contents Casual Themes Sophisticated Themes Tech and Innovation Themes Destination and Travel Themes Artistic and Creative Themes Interactive and Hands-On Themes Outdoor Themes Fun and Unique Themes 45+ Memorable Themes for Your Next Corporate Event Now let’s look at 45+ memorable theme ideas for your next corporate event.

Corporate Events 195

Corporate Events Food and Beverage Entertainment Events 195

Event Industry News

OCTOBER 8, 2019

Event Tech Live has today announced that London-based technology rental company, One World Rental , is the new sponsor for the 1-2-1 Networking Zone at this year’s show. The sponsorship comes on the heels of another exciting announcement that One World Rental will also be sponsoring at the prestigious Event Technology Awards.

Event Tech 56

Event Tech Tech Sponsorships Trade Shows 56

Event Industry News

AUGUST 1, 2019

Star Live offers a powerful proposition of event services including stages and grandstands, trailers and roadshows, brand ambassadors and crewing alongside design and creative, sponsorship management and partnerships, event production and brand activation. Event Tech. Sporting Events. Areas of interest. Brand Events.

Sponsorships 90

Sponsorships Sports Event Tech Tech 90

Event Industry News

AUGUST 6, 2019

These were: Best Experiential Agency; Best Event Sponsorship for Breyer’s Delights sponsorship of Hell and Back; Best Live Event for Riverfest in Limerick; and Best Event of the Year, also for Riverfest. Event Tech. Sporting Events. Areas of interest. Brand Events. Concerts & Tours. Conferences. Exhibitions.

Sponsorships 75

Sponsorships 2019 Sports 2020 75

Event Industry News

SEPTEMBER 13, 2022

Join the events, from business conferences to major sporting occasions that keep their attendees charged and connected. “Our vision was to deliver a World Cup with unparalleled fan experience, not just for cricket but for major sporting events. Delight your attendees and support digital engagement. Find out more here. feature.

Sports 97

Sports Sponsorships Event Apps Sustainability 97

Event Industry News

SEPTEMBER 23, 2019

As well as enhancing the experience, this investment provides organisers with new signage and sponsorship opportunities, allowing them to create an immersive, on-brand welcome, tailored for their event. Event Tech. Sporting Events. Areas of interest. Brand Events. Concerts & Tours. Conferences. Exhibitions.

Advertising 88

Advertising Sponsorships Sustainability Financial 88

GEVME

JANUARY 27, 2021

Almost all broadcasted sports matches, the Google I/O Meet etc. These leads are the main reason why brands do sponsorship in the first place. Conduct testing and dry-runs of the event and use only experienced tech people working on the back-end of the virtual event element. One is the increased reach. Conclusion.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

GEVME

JANUARY 27, 2021

Almost all broadcasted sports matches, the Google I/O Meet etc. These leads are the main reason why brands do sponsorship in the first place. Conduct testing and dry-runs of the event and use only experienced tech people working on the back-end of the virtual event element. One is the increased reach. Conclusion.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

Event Industry News

APRIL 26, 2019

Lizzie Liebenhals, founder of Halls & Halls – a ‘black book’ of contacts linking sports, events, brands and talents – took to the Festival and Future stage at last year’s Event Tech Live to describe Wembley Stadium’s digital journey. You can find more information about Event Tech Live at www.eventtechlive.com.

2015 65

2015 Sponsorships Event Tech Tech 65

SmartMeetings

NOVEMBER 23, 2020

If producing hybrid events were an Olympic sport , most meeting professionals would have no trouble qualifying as amateurs. Over seven weeks from September to November, teams pitched creative ideas to a rotating panel of judges on topics as diverse as audience engagement, sponsorship , networking , event flow and design.

Meetings 105

Meetings Sponsorships Trade Shows 2020 105

Event Industry News

OCTOBER 3, 2019

ExhibitDay lets you track and manage your trade shows, exhibit booths, travel reservations, sponsorships, shipments, schedules, tasks, and budgets — all in one place. Event Tech. Sporting Events. ExhibitDay is a free Trade Show Project Management and Collaboration tool for Event Managers and Trade Show Teams. Brand Events.

Trade Shows 65

Trade Shows Sponsorships Sports Event Tech 65

Event Industry News

AUGUST 5, 2019

Josh Daniels has joined PlayPass UK as business development manager with a focus of introducing the company’s NFC event technology to the sports sector. Josh stated: “I have worked across the majority of sports in the UK and across a number of sectors within the sporting world. A moment in sport is often unbelievable.

Management 56

Management Sports Sponsorships Technology 56

Event Industry News

OCTOBER 31, 2019

EventsCase , a top event management software company, has been named as the latest company to be sponsoring at Event Tech Live (ETL). The leading event tech firm is sponsoring the Wi-Fi splash screen – the screen that will greet visitors when they log onto ETL’s free Wi-Fi. Event Tech. Sporting Events. Areas of interest.

Event Tech 40

Event Tech Tech Sponsorships Sports 40

Event Industry News

AUGUST 14, 2019

Why not use the streams of content you have as a sponsorship asset? Event Tech. Sporting Events. Don’t forget that all of this is linked: more online engagement, happier sponsors and attendees, and a powerful, engaged community will attract more revenues from sponsors. Areas of interest. Brand Events. Concerts & Tours.

Trade Shows 103

Trade Shows Education Sponsorships Sports 103

Event Industry News

AUGUST 5, 2019

Let’s be clear; the people who signed your sponsorship forms are unlikely to be from a marketing background. Discard the tired, sponsorship templates and tailor your promotions to their company values. Event Tech. Sporting Events. So, what can you do about it? However, don’t just take it as it is. Areas of interest.

Marketing 58

Marketing Sponsorships Sports Event Tech 58