Remove Sponsorships Remove Sports Remove Trade Shows
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The Brief: Cosmic Luggage and $0 Days

Event Marketer

Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward. On the sponsorship end, Tiffany & Co. On the sponsorship end, Tiffany & Co. A new kind of race is making headlines.

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Experience Design Inspo: Scenic Environments from Disney, Hello Sunshine and More

Event Marketer

A few examples: Peacock brought a taste of ancient Rome to San Diego Comic-Con with an elaborate activation that teased Those About To Die, a show about the sport of chariot-racing at Circus Maximus, the ancient Roman chariot-racing stadium. purposes, and also ensuring sponsorship signage was visible. Oh-so lavish.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy. Carve time for ideation. Think long-term.”

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Agenda Unveiled: The 2024 Experiential Marketing Summit in Las Vegas

Event Marketer

Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.

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Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

Event Marketer

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.

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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

While Baringer went to school for sports marketing, intending to work for a professional team, he didn’t expect a health insurance company to be his way into the world of sports partnerships and events. Companies could create more internships, that’s for sure, especially directly in the event marketing area.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.