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The Brief: Cosmic Luggage and $0 Days

Event Marketer

Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward. On the sponsorship end, Tiffany & Co. On the sponsorship end, Tiffany & Co. A new kind of race is making headlines.

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EMS 2025: Everything You Missed on Day Two

Event Marketer

And among the sessions, a few trends emerged: Collaboration & Transparency Partnerships are more important than ever, and todays successful collabs require communication, mutual respect, and clear expectations that foster trust and transparency.

2025 261
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10 Things We’re Fired Up for at EMS 2025

Event Marketer

Content Just For You Whether youre a brand-side marketer, trade show exhibitor, agency leader, conference planner, experience designer or logistics specialist, EMS has content designed just for you. You can search by keywords and add sessions and experiences to your personalized agenda in the EMS app.

2025 237
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Year in Rearview: Our Top 10 Stories of 2023 Reflect a World, and Industry, Moving at the Speed of Culture

Event Marketer

From the festivalization of trade shows to the explosion of consumer festivals to a renewed focus on strengthening corporate culture to wellness shifts to AI-powered activations, brands made an impact by leaning into the event trends that defined 2023. We’re showing how far it can go.

2023 265
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Agenda Unveiled: The 2024 Experiential Marketing Summit in Las Vegas

Event Marketer

Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.

2024 264
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Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

Event Marketer

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.

Sports 306
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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy. Carve time for ideation. Think long-term.”

2024 317