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Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s tradeshow presence moving forward. On the sponsorship end, Tiffany & Co. On the sponsorship end, Tiffany & Co. A new kind of race is making headlines.
And among the sessions, a few trends emerged: Collaboration & Transparency Partnerships are more important than ever, and todays successful collabs require communication, mutual respect, and clear expectations that foster trust and transparency.
Content Just For You Whether youre a brand-side marketer, tradeshow exhibitor, agency leader, conference planner, experience designer or logistics specialist, EMS has content designed just for you. You can search by keywords and add sessions and experiences to your personalized agenda in the EMS app.
From the festivalization of tradeshows to the explosion of consumer festivals to a renewed focus on strengthening corporate culture to wellness shifts to AI-powered activations, brands made an impact by leaning into the event trends that defined 2023. We’re showing how far it can go.
Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Tradeshow strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.
“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a tradeshow, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.
Among insights, Aaron Conk, senior merchandising and tradeshow manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy. Carve time for ideation. Think long-term.”
While Baringer went to school for sports marketing, intending to work for a professional team, he didn’t expect a health insurance company to be his way into the world of sports partnerships and events. Companies could create more internships, that’s for sure, especially directly in the event marketing area.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. It’s up to trade-show organizers to keep that spark alive.
These are interesting times for tradeshows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.
This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, tradeshow organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.
In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. She’s also cleverly labeled her approach to driving change. Honoring 25-, 30-, 35-, and 40-year members, “the demographic for the event is a little older,” she notes.
Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts. But more recently, the format has expanded to include seminars, tradeshows, career fairs, conferences, and more.
If producing hybrid events were an Olympic sport , most meeting professionals would have no trouble qualifying as amateurs. Over seven weeks from September to November, teams pitched creative ideas to a rotating panel of judges on topics as diverse as audience engagement, sponsorship , networking , event flow and design.
ExhibitDay is a free TradeShow Project Management and Collaboration tool for Event Managers and TradeShow Teams. ExhibitDay lets you track and manage your tradeshows, exhibit booths, travel reservations, sponsorships, shipments, schedules, tasks, and budgets — all in one place. Brand Events.
today announced the official launch of its free B2B SaaS tool to help Event Managers and TradeShow Planners manage their events and collaborate on tasks with their event teams. Today, ExhibitDay offers a full-featured, online TradeShow Management tool for organisations that attend tradeshows to showcase their products and services.
Sponsorship placement for optimal ROI. Basketball is not a single player sport, and neither is building a successful event app. Just showing up and checking the box doesn’t cut it either. We mirror the digital sponsorships and enhanced listings. Here are a few plays your team leader should prioritize: Data integrations.
Recognized as one of the country’s preeminent meeting and tradeshow destinations, Mandalay Bay Resort & Casino unveiled details today around the $100 million remodel of its 2.1 million-square-foot convention center.
When you create an event, you create an ecosystem by defining the location (environment) and the rules of engagement (networking event, party, conference, trade-show, etc). Why not use the streams of content you have as a sponsorship asset? Sporting Events. However, revenues are not just coming from indirect interactions.
They are known for planning epic events, creating amazing exhibits and organize engaging tradeshows. Notable clients: Kia Motors, FX Networks, Puma, Fox Sports, Pepsi. Aquarius Sports and Entertainment. From live event production to tradeshow exhibits, they transform and elevate their clients’ brands.
From large scale sporting events to b2b exhibitions, our Inflatable Structures facilitated event organisers across the global to create new experiences and take their events to the next level. In 2018, Evolution Dome helped over 50 organisers host over 200 events worldwide. The Glastonbury Effect.
Event Tech Live has today announced that London-based technology rental company, One World Rental , is the new sponsor for the 1-2-1 Networking Zone at this year’s show. The sponsorship comes on the heels of another exciting announcement that One World Rental will also be sponsoring at the prestigious Event Technology Awards.
Event managers can tell you a thing or two about it: Your tradeshow, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Take a tradeshow, for example. What can you get sponsorships for?
Event managers can tell you a thing or two about it: Your tradeshow, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Take a tradeshow, for example. What can you get sponsorships for?
An impressive enterprise-level solution, Cvent is a standby for meeting planners who manage large conventions and tradeshows. This software suite prides itself in its ability to scale to any size of event and has some unique tools for exhibition and tradeshow management. Do you run larger tradeshows or exhibitions?
The Canadian Event Awards honours and celebrates the best in over 50 categories, from event design and production to marketing and sponsorship. Toronto, ON, for Bloor Street Entertains Agri-Trade Equipment Expo Ltd., Red Deer, AB, for Agri-Trade Equipment Expo Greenscape Design & Decor Inc., and MRG Events Ltd.,
Watched an award show? Been to a live sporting event? More Event Sponsorship, More $$$. More the registrations, more the leads, more the time, more the opportunity, and more the space, more the sponsorship. It is the start of the Hybrid Events era , which will help you scale your event brand to unimaginable levels.
If producing hybrid events were an Olympic sport, most BC (before Covid) meeting professionals would have no trouble qualifying as amateurs. ” Platform costs include the online venue for your event, content repositories, information, polling, messaging, analytics, branding and sponsorship options. Coach Harvey.
He has 23 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences. Whether it’s for insight, strategy, advertising, branding, live events, or more.
Tradeshows. From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. This year it offers its first all-digital show. Concerts and festivals. Technology.
An impressive enterprise-level solution, Cvent is a standby for meeting planners who manage large conventions and tradeshows. This software suite prides itself in its ability to scale to any size of event and has some unique tools for exhibition and tradeshow management. Do you run larger tradeshows or exhibitions?
Calgary Sport and Social Club, Calgary, AB. Event Coordinator – Sports & Special Events. Greater Vancouver Board of Trade, Vancouver, BC. TradeShow and Sponsorship Development Officer. MLSE (Maple Leaf Sports & Entertainment Partnership), Toronto, ON. Events Manager – Vancouver.
15) Coca Cola - 2012 Olympics Sponsorship. The sponsorship deal allowed Coca Cola to leverage on the popularity of the international event and market itself to viewers and fans worldwide. Main Takeaway: Sponsorship isn’t cheap, but when strategically chosen, it can greatly amplify the reach of your brand. Coca Cola strikes back.
A few examples: Peacock brought a taste of ancient Rome to San Diego Comic-Con with an elaborate activation that teased Those About To Die, a show about the sport of chariot-racing at Circus Maximus, the ancient Roman chariot-racing stadium. purposes, and also ensuring sponsorship signage was visible. Oh-so lavish.
B2B buying is a team sport — an average of 5.4 If you have a conference with an expo that is in decline, consider shifting from an expo/tradeshow/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees. Exhibitors who don’t attend education sessions don’t get this one.
Perfect for: Music and sporting events, food festivals, community events. Features include event registration, attendee intelligence, smart event data, sponsorship options, social networking. Event app and event management platform for larger meetings and tradeshows. Boasts multiple packages to fit a variety of needs.
Virtual TradeShows and Expos. Virtual tradeshows and expos are designed to help companies showcase their products in a digital environment. In June 2020, IPackEXPO hosted a virtual tradeshow for the first time. Women in Sports and Events (WISE) has hosted several virtual happy hours in 2020.
Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations. Meetings, conferences and tradeshows. Online event registration for large conferences and tradeshows can get tricky. Tournaments and competitions.
Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations. Meetings, conferences and tradeshows. Online event registration for large conferences and tradeshows can get tricky. Tournaments and competitions.
Like there’s just some crazy stuff that happens at the tradeshows. And we also had a guest on who was doing live tattooing on the show floor. Sometimes we’re just so inspired because we’re walking the tradeshow floor also. Like those episodes are really fun to watch. I love those.
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