Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Banana Ball World Tour Locations: Vary Dates: Vary Pickleball is having its moment, but so it is another produce-themed sport: Banana Ball.

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Sponsorships 2024 2023 Sports 264

Event Marketer

FEBRUARY 14, 2025

7 takeover of Bourbon Heat, a club venue. SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The brand distributed free samples of TUMS Chewy Bites and exclusive swag, including beaded necklaces, hats and sunglasses. 6, but that wasnt all that went down at The Fillmore.

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Sports Apparel Sponsorships Hospitality 243

Event Marketer

MAY 3, 2021

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. Even though people are starting to reenter venues, we’re still not all the way back. 22 through April 25. All of it was the fan’s to keep.

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Wireless Sports Sponsorships Transportation 360

Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

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Apparel Sports Food and Beverage Fashion 274

Event Marketer

FEBRUARY 13, 2023

So it’s no wonder that between the CFP, 15-plus years of activating sponsorship programs and a target customer that indexes high with the sport, the brand is on a mission to prove that “Allstate and college football are synonymous.” Attendees arrived for photos on the blue carpet before entering the venue.

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Sponsorships Sports Transportation 2023 246

Event Marketer

JANUARY 27, 2025

21, newly instated ceo Jeremy Bloom laid out his plans to transform the action-sports property into two distinct leagues, summer and winter, along with what he says will include an array of related events to be hosted annually at iconic locations. Well played. The new arrangement is just one way the ceo is shaking up the platform.

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2025 2023 Sports Marketing 277

Event Marketer

JANUARY 24, 2025

Among them was DRIPS by Pepsi , which took over the venues outdoor lawn with an installation of colorful, metallic bubbles, all linked together, making for a wow-worthy entrance moment. purposes, and also ensuring sponsorship signage was visible. And thanks to a slick backdrop, the staging essentially became part of the dcor.

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Trade Shows 2025 2024 Fashion 278

Event Marketer

MARCH 3, 2025

The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. Along the Lays Crawl, the duos stopped at venues and asked one question: Do you have Lays? Introducing… Orbi. Messi and Surez did the same in Miami. Curtain call, please.

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Ecommerce Apparel 2023 Sports 194

Eventmobi

FEBRUARY 23, 2022

Just because it’s your event doesn’t give you the right to use the venue, copyrighted material, or individual’s likenesses to profit from. Capturing the Venue. If you’re not on company property, you’ll likely need to get a location release from the property owner in order to legally broadcast the venue space.

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Wireless Events Social Media Venues 448

Event Marketer

SEPTEMBER 27, 2021

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. Celebrities and Sports Experiences Pop Out of NBC’s Mystery Boxes. With few spectators allowed at the Olympic venues, the pandemic proved the value of video. Here’s a look at four Olympic campaigns that stood out.

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Airlines 2020 Sponsorships Sports 289

Event Marketer

JULY 17, 2023

Louis CITY SC sponsorship. And on May 20, 16 pet parents and eight dogs were the first to experience the launch of the “Purina Club.” “Purina and the soccer team have a shared ambition to make CITY the most pet-friendly sports club in the world, and the Purina Club is a significant step we’re taking to make that ambition a reality.

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Sports Sponsorships Retail Event Marketing 246

Smart Meetings

FEBRUARY 8, 2019

It can go one of two ways: It can be a one-stop shop that is easier for planners because the venues will be under one umbrella, so planners can leverage prices, or the company can charge higher prices because it manages both groups of venues. Christy Lamagna. It will be nice if a happy medium is found.”.

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Sports Entertainment Sponsorships Venues 212

Event Marketer

OCTOBER 24, 2023

Club SI served as a chill space and pop-up music venue of sorts where attendees (including plenty of celebrities) could get premium views of the racetrack, listen to DJ Cassandra and check out partner experiences by Casamigos, BODYARMOR, Aston Martin, Vince Camuto and The Picklr. and a Wagoneer display (more on that below).

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Sports Apparel Automotive Retail 304

Event Marketer

FEBRUARY 13, 2025

Out front, a food truck covered in enlarged imagery of crawfish and napkins adorned with the festival logo drew attendees to the warehouse venue off New Orleans main drag. EA SPORTS The Madden Cruiser rolled onto the SBX show floor as the final stop on EA Sports Cruiser Tour that hit eight stadium tailgates during the NFL season.

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Sports Travel Marketing Event Marketing 179

Event Marketer

NOVEMBER 6, 2023

The summit’s keynote game was strong, with the likes of actor and media maven Keke Palmer and pro sports agent Nicole Lynn, among those taking the stage. Also worth noting: Upscale venues that have not historically hosted many diverse events were leveraged for the summit’s networking experiences. “[The

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Sponsorships 2024 Financial Education 325

EventMB

AUGUST 23, 2024

There are now two main players in venue management: Legends-ASM Global and Oak View Group (OVG). ASM Global manages more than 350 venues, a business Legends hadn’t previously been in. Battle is on Between ASM and OVG OVG’s portfolio includes 400 venues with more than $5 billion of development in the works. million civil penalty.

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2008 Sponsorships Sports Hospitality 184

Event Marketer

MAY 2, 2024

With this approach, it’s critical to remember that consumers have different mindsets depending on the event location or venue, she said. SPONSORSHIPS ARE MORE VALUABLE THAN EVER Marketers at EMS agreed that events have become more valuable, post-pandemic—especially for sponsors. Carve time for ideation. Think long-term.”

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

JANUARY 31, 2024

Partner: M&C Saatchi Sport & Entertainment North America) Photos: Courtesy of TAO Park City UTA UTA took over a restaurant on Main Street. On the design front, the branded space featured a one-story-tall, dimensional UTA logo, along with custom lighting and sound throughout the venue. pic.twitter.com/f3adIckJEw — George P.

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2024 Marketing Entertainment Apparel 325

Event Marketer

FEBRUARY 9, 2024

Visa will peel back the curtain on its “Win/Win/Win” approach that tackles the complex and nuanced challenges of measuring sponsorship, while Essence Ventures will explore how the industry can better redefine experiential ROI. retailer DICK’S Sporting Goods that has unlocked new opportunities for connection with Gen Alpha athletes.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

OCTOBER 17, 2022

To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the vibrancy of the timeless sunglasses’ fresh, bold hues. The artists sported the special edition Wayfarers during their sets.

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Social Media Sports Venues Speakers 264

Event Marketer

JUNE 14, 2023

Bud provided a cast of diverse music, fashion and sports tastemakers hailing from 18 key markets with curated, share-worthy experiences from the time they landed in Doha until their departing flight four days later, with a wide range of touchpoints all designed to encourage “over-posting.”

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Sports Fashion Hotels Hospitality 245

Event Marketer

MARCH 18, 2024

To celebrate an exclusive partnership with the resort as its official 2024 SPF Partner, Kiehl’s popped up a two-day activation designed to get its skincare products into the hands of adventure-seekers by blending “extreme sports and extreme skincare innovation.” Consumers could drop by for product sampling and education.

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Apparel 2024 Insurance Retail 298

Event Marketer

FEBRUARY 13, 2024

But within every type of venue or footprint the city offered were brand experiences —special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip, sitting for hours in traffic and standing in seemingly endless lines.

Food and Beverage 325

Food and Beverage Sports Hotels Apparel 325

The MICE

JANUARY 9, 2025

This vision also extends to ensuring comprehensive inclusion, with venues designed to be easily accessible and barrier-free for all. For example, we offered activities in the fan zone, as well as special side events, to encourage participation in sports. This provided a significant benefit for regional sports development.

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2024 Sustainability Sports Travel 52

Event Marketer

DECEMBER 20, 2023

From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer to the action with our immersive simulators, we provide cutting-edge interactive experiences to our clients on a national scale. into our interactive gaming wall for its soccer sponsorship.

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Entertainment 2023 Sponsorships Sports 130

SmartMeetings

OCTOBER 12, 2017

Anyone who has attended a Super Bowl party or a pregame tailgate gathering knows that sporting events have a way of bringing people together. Meeting professionals can adapt that game plan to their next incentive outing or corporate retreat by building the trip around a top-tier sporting event. “As Open Tennis Championships, Aug.

Sports 58

Sports 2018 Banking Sponsorships 58

GEVME

JANUARY 26, 2021

Almost all broadcasted sports matches, the Google I/O Meet etc. Through hybrid events, you make it easy for people who want to attend your event but cannot make it to the physical venue, and for people who want to try out your event without investing a lot of resources and efforts from their side. . One is the increased reach.

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Sponsorships Travel Events Risk Management 218

Event Marketer

MAY 13, 2024

Enter: the Heineken LaundroMatch , a laundromat-turned-sports-bar concept inspired by two facts: Asia is home to some of the world’s most “hardcore” fans, many of whom wake up at 3 or 4 a.m. to catch games live, and the reality that during those early hours, bars are closed and most fans resort to watching the matches at home alone.

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2024 Entertainment 2025 Fashion 298

Eventmobi

JUNE 11, 2018

Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. They can also be branded so you can use them as a sponsorship source. MPI did a wonderful job blending the best of Indianapolis (this year’s conference location) into every aspect of this year’s WEC.

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2018 Event Planning Speakers Sponsorships 189

Prestige Events Magazine

MARCH 20, 2023

Twickenham Stadium will be the flagship venue for a new golf tour arriving in the UK this summer.

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Sports Hospitality Sponsorships Entertainment 130

Event Marketer

OCTOBER 30, 2023

Topics also branched out to the WGA strikes, marketing on Roblox, streaming subscriptions, local news and sports, new partnerships and acquisitions, tech announcements (like Photoshop becoming available as a web app, and Mattel’s Pictionary game getting an AI upgrade), and platform transformations, à la Twitter becoming X.

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Conference Tech 2024 2023 312

Maritz Global Events

OCTOBER 17, 2019

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences? While one group lathers itself in body paint and the other thirsts for personal and professional knowledge, event guests and sports fans have several things in common.

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Sports Social Media Entertainment Events 58

Event Industry News

AUGUST 5, 2019

Bristol-based Brightelm, an independent professional conference organiser, has appointed Giulia Esposito to focus on sponsorship and exhibition sales. In particular, she has spent the last seven years working on global sponsorship and exhibition sales projects with a number of commercial event operators. . Sporting Events.

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Sponsorships Financial Sports Conference 56

Event Marketer

MARCH 11, 2024

The three-floor venue was decked out with classic ski lodge décor, including faux snow scenes installed in the windows, fake snow-covered pine trees and brand ambassadors in parkas and winter hats. Agency: 15|40. Among them: DIY coasters, a chance to design custom tote bags using markers, and “Joy Libs,” the brands’ take on Mad Libs.

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2024 Fashion Entertainment Social Media 264

SmartMeetings

APRIL 6, 2021

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. As the American pastime, baseball continued to drive sports sponsorship. As a result, sports sponsorships exploded.

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Sponsorships Meetings Advertising Sports 78

Nunify

JANUARY 19, 2023

The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.

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Sponsorships 2023 Social Media Sports 52

Event Industry News

NOVEMBER 29, 2019

It is aimed at large sporting and cultural events and was unofficially tested at this year’s Glastonbury Festival. We have significant interest from huge global events and sporting bodies across the globe too, they are considering using our technology to amplify their events and increase their sponsors ROI.”. Sporting Events.

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Sports Event Tech 2020 Tech 107