Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 289

2024 2028 2026 Fashion 289

Eventmobi

MARCH 19, 2025

Sponsorship revenue. Set a dollar amount you hope to generate from sponsorships to cover event costs. For example, if your organization wants to develop more partnerships with local businesses, setting financial goals around sponsorship revenue would make sense in the context of your strategy. Sponsorships.

Financial 195

Financial Management Sponsorships Advertising 195

Velvet Chainsaw

OCTOBER 14, 2020

In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Up Your Sponsorship Game. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Sponsor Success.

Sponsorships 476

Sponsorships Trade Shows Social Media Advertising 476

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

Sponsorships 263

Sponsorships 2024 2023 Sports 263

Event Marketer

MARCH 28, 2025

Community meetups for those new to the industry, international attendees and marketers who produce global events, EMS first-timers, sustainability champions, EDPA members, and the inaugural gathering of members from our Experiential in Color Mentorship Program , are all on tap.

2025 209

2025 Trade Shows Sponsorships Marketing 209

Event Marketer

APRIL 16, 2025

Sustainability Sustainability is a subject on most marketers minds, and eco-friendly practices and long-term solutions are increasingly being prioritized within the industry. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.

2025 199

2025 Trade Shows Sustainability Negotiating 199

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

Corporate Events 321

Corporate Events Sponsorships Social Media Financial 321

Smart Meetings

DECEMBER 26, 2024

Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Demonstrate how their sponsorship will provide ROI and help them achieve their desired outcomes. Outline sponsorship benefits.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Attendease

FEBRUARY 29, 2024

Make sustainable decisions. Sponsorship Coordinator. Sponsorships can provide essential funding to cover your event expenses and enhance your event’s overall quality. Make sustainable decisions. Engaging in sustainable practices at your association is not only an essential aspect of good corporate citizenship.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Event Marketer

MAY 20, 2024

Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability. How will convention centers and hotels help us meet our sustainability goals?

Trade Shows 296

Trade Shows Healthcare Sustainability Sponsorships 296

PCMA Convene

DECEMBER 12, 2024

Convene 4 Climate attendees participate in a challenge workshop designed to come up with actionable tactics to accelerate the business events industry’s shift to sustainability. The program for the inaugural PCMA Convene 4 Climate, held Oct. In other words, the message was: Lets get down to business.

Sustainability 59

Sustainability Travel Airlines 2025 59

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Optimize each for SEO.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. Plus, she shares the KPIs and metrics HPE is employing to measure the impact and business influence of its events and programs, as well as the future state of AI, sustainability, DEI and tech.

2015 293

2015 Sponsorships Sports Entertainment 293

The MICE

JANUARY 9, 2025

In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?

2024 52

2024 Sustainability Sports Travel 52

Event Industry News

FEBRUARY 6, 2020

BRAND NEW and brimming with the latest solutions, technologies and advice to create your most sustainable event, The Sustainable Event Buyer’s Guide is our latest online resource dedicated to the event industry. We’d like to thank our friends at GES for its support and sponsorship of this guide. Download your free copy here.

Sustainability 137

Sustainability Sponsorships Technology Events 137

Event Marketer

MAY 9, 2024

The activation marked the brand’s first sponsorship in the professional racing world. The sponsorship is part of a three-year experiential-fueled growth strategy that began in 2022 with the “Fuel your Play” brand campaign that came to life with a rollerblading and skateboarding “Hydrate and Skate” event in Santa Monica, CA. Liquid I.V.

Sponsorships 312

Sponsorships 2012 2023 2022 312

eventplanner

AUGUST 17, 2024

In today's competitive event landscape, securing the right sponsorships is critical for the success and sustainability of your events. With event sponsorship driving brand engagement for most consumers, creating compelling sponsorship packages is not just

Sponsorships 110

Sponsorships Sustainability Events 110

Prestige Events Magazine

JUNE 22, 2023

Bank to help transform the home of British motorsport into a smart sustainable venue. Dan Sherwood, Marketing Director at Santander UK said: “Santander UK shares a proud and successful history with Silverstone dating back to the title sponsorship of the F1 British Grand Prix in 2007.

Sustainability 130

Sustainability 2007 Banking Transportation 130

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Virtual meetings add a new string to the bow of the event industry, as a sustainable, efficient and measurable tool that can meet event goals. Sponsorship professionals are encountering challenges in securing the same investment levels they were used to.

Sponsorships 115

Sponsorships Travel Consulting Sustainability 115

Endless Events

JUNE 24, 2020

Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. So if you’ve been wondering what your options are, then just sit back, relax, and join us on this awesome journey through the world of sponsorships in the virtual realm!

Sponsorships 116

Sponsorships Social Media Conference Events 116

Smart Meetings

DECEMBER 19, 2023

As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events.

Trade Shows 246

Trade Shows 2024 Sustainability 2023 246

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

Sponsorships 113

Sponsorships Government 2023 Sustainability 113

Event Marketer

DECEMBER 30, 2024

Clear sustainable messaging and practices. EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. Less intricate architecture and more thrills.

2024 130

2024 Trade Shows Retail Corporate Events 130

EventMB

OCTOBER 4, 2016

Digital branding concepts can provide more value than tangible assets as well as being a more sustainable option for events to provide integrated opportunities for sponsors. At the same time sponsorship is changing and the age of paying for logos to be printed […].

Sponsorships 196

Sponsorships Sustainability Events Event Marketing 196

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Brooklyn Bridge Park’s sustainability practices complemented those values with its use of salvaged materials, collection of storm water for irrigation use, recycling, waste management and more.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. The activation was packed with activities designed to fuel fans’ passion for the sport and their teams, and touchpoints that conveyed the history of Coke’s World Cup sponsorship.

Sports 246

Sports Sponsorships 2026 Sustainability 246

Velvet Chainsaw

JULY 24, 2024

Anchor exhibitors — If you have an expo floor, its future sustainability will be a direct result of anchor exhibitor retention. If you are yielding at least $1 of sponsorship for every $3 of exhibit booth sales, you have good revenue diversification. Set goals for the number of exhibitors with booth sizes of 400 square feet or more.

Conference 221

Conference Sponsorships Financial Entertainment 221

Event Marketer

FEBRUARY 16, 2024

One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content. Insta Collabs With style in focus, it comes as no surprise that Instagrammable moments would be among the top engagements at these shows.

Trade Shows 312

Trade Shows Fashion Apparel Retail 312

Event Marketer

OCTOBER 16, 2023

View this post on Instagram A post shared by Denny’s (@dennysdiner) USAA, Morgan Stanley Enable Costume Try-ons When USAA combined its 100th anniversary campaign and 13-year Army-Navy game sponsorship, it crafted a 6,500-square-foot fan exhibit at the latest matchup to bring football history to life through personalization and technology.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Attendease

AUGUST 6, 2024

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Check out these s trategies to increase event sponsorship and find more sponsors. Research and compare prices from multiple vendors to ensure you’re getting the best value for your money.

Social Media 370

Social Media Sponsorships Retail Venues 370

Prestige Events Magazine

OCTOBER 28, 2024

As the only hotel in the region to form this exclusive sponsorship with Invisible Cities, the Mercure Manchester Piccadilly will provide complimentary accommodation for the social enterprise’s team members during their visits.

Hotels 130

Hotels Tourism Sponsorships Sustainability 130

Event Marketer

FEBRUARY 23, 2023

Attendees at EMS will hear from personalization-powered brands like Chevy, whose sponsorship programming at large-scale events like The Big E and CMA Fest touches thousands of consumers while delivering individualized moments.

2023 238

2023 Marketing Sustainability Event Marketing 238

Eventsforce

MAY 22, 2019

Yet securing and managing sponsorships is one of the biggest challenges organisers have to face. Decide Why Your Event Needs Sponsorship. Whilst one of your objectives for sponsorship is likely to be to bring money in, you also need to consider other reasons why you would like sponsors. Decide on Different Types of Sponsorship.

Sponsorships 92

Sponsorships Events Negotiating Management 92

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. On the third day of the festival, however, Breland himself surprised a group of consumers dancing in the booth in IRL.

Automotive 246

Automotive Sponsorships Retail Sustainability 246

Event Marketer

SEPTEMBER 11, 2023

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Also worth noting: Sustainability was a component of the strategy, and attendees were incentivized to recycle at designated stations.

Food and Beverage 320

Food and Beverage Retail 2022 Sponsorships 320