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Sponsorships are the lifeline that keeps the events industry sustainable. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services. Undoubtedly, the most lucrative form of sponsorship for event managers, the brands too gain a lot from these events.
Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.
Community meetups for those new to the industry, international attendees and marketers who produce global events, EMS first-timers, sustainability champions, EDPA members, and the inaugural gathering of members from our Experiential in Color Mentorship Program , are all on tap.
More of Our Interviews: Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet Q&A: 10 Minutes with Erin Taylor of Oatly Keri Ibbitson, Regional Lead-Events at Philips “HIMSS has been a tradeshow giant for most my career, bridging cutting edge tech companies with healthcare giants, and the hybrids in between,” Ibbitson says.
Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. Plus, she shares the KPIs and metrics HPE is employing to measure the impact and business influence of its events and programs, as well as the future state of AI, sustainability, DEI and tech.
Are you attending Event Tech Live (ETL) in London next week? What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.
Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Duncan offered insights on embracing the metaverse, and shared lessons learned on taking a hybrid approach to P&G’s Tokyo Olympics sponsorship. “We
And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 billion mobile AR user devices worldwide. Check out eight ways to make it happen.
” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.
Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […]
The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it.
More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. Executive Q&A: Lexus Goes ‘All In’ on Gaming With a Concept Car Designed by Twitch Users. DIRECT-TO-CONSUMER MINDSET. INDOOR/OUTDOOR AUTO SHOWS.
Have you heard about the Sustainable Event Awards? It’s probably old news to you that sustainability is a topic we love discussing. It’s not just about how to plan sustainable events. And that’s exactly where the Sustainable Event Awards come in. The Road To The Sustainable Event Awards.
Here are some of the newest and coolest trends and tech innovations I spotted—plus a few tips on how to make these work for your next event. Tech trends: creative ways to inspire audience interaction. They can also be branded so you can use them as a sponsorship source. Theme trend: celebrating the city you’re in.
Sponsorship success correlates directly to the overall scalability of your results, so investing enough in yours is crucial if you’re serious about planning a successful virtual or in-person event. However, innovative event sponsorship ideas that break the mold in fun, tasteful ways can be hard to come by.
With the right plan in place, you can: Recruit new members Retain current members Attract sponsorships Increase brand awareness Drive non dues revenue But how can you come up with an effective strategy that encompasses all these different marketing channels? When should you use digital marketing and when should you go traditional?
The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands. Attendees gain insights on key sustainability topics like decarbonization, disclosure and supply chains. Why It Works: 5 ticket categories that are easily distinguishable on the page.
Alongside obvious benefits like increased efficiency, digital-first event planning creates new opportunities for creativity, expands your network, and saves you money, all while improving sustainability. This advantage helps aspiring event planners secure desired sponsorships. Okay, that’s a lot to take in. So, let’s take it slow.
Messaging on the white, textured wristbands said, “Discover why this wristband is priceless ” (the brand’s enduring slogan), and included a QR code that led to information on Mastercard’s sustainability efforts at the invitational and instructions for planting the wristband.
I would argue you at least have to have a cause or have something that drives society’s perspective on technology, society’s perspective on sustainability,” says Hesse. “If If you are engaged—truly engaged—as an entity, then I think you should go.
The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. Our recent Expo Pass x Guidebook partnership combined our badge-printing tech with their event planning app to offer the most intuitive registration and event experience possible. Improve sustainability for a better world.
Sustainability of the Company. A number of tech start-ups build their revenue model around selling sponsorships, ads or upgrades to your exhibitors. You want a tech company that focuses on improving their product and gives you the tools to be successful. We’re not crazy about that model.
We will see the rise of AI-powered tech that will provide suggestions such as which sessions attendees might want to add to their agendas, which exhibitors they should meet onsite, or even which delegates they should connect with to discuss shared interests. Emerging technology within the meetings and event space is set to follow suit.
We’ve broken them down by overall event KPIs and KPIs for sessions, creative, budgeting, and sustainability. . It combines income from sponsorships, ticket sales, upgrades, food, merchandise, and other income sources. . Sustainability KPIs. If you take sustainability seriously, you should work to reduce your emissions over time.
More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. Grow Your Sponsorship Revenue with an Event Community Platform. Event platforms pave the way for combining in-person experiences with online connectivity.
“Data Science for the SDGs” was the theme of the 2019 Data for Good Exchange hosted by Bloomberg in New York City, which looked at how data science projects can help make progress toward achieving the UN’s Sustainable Development Goals by 2030. Bloomberg).
As an event strategist herself, Whitney has been inspired by the festivals citywide-on-steroids approach to rethink how she designs events for other clients like Sloss Tech, a tech conference in Birmingham, Alabama, she helps produce every summer. Our events, she added, are just growing in every direction. Jennifer N.
Taking a conscious approach to running events and the long-term future, the venue is firmly established as a sustainability leader. Managing Director Nigel Nathan explains: “Sustainability is at the heart of what we do and we look to lead the way in the event industry. million visitors each year. Organising in partnership.
The venue commissioned Biotecture, the UK’s leading living wall company, to create a sustainable, hydroponic structure, to run from Custom House Station to the entrance of the venue. Event Tech. Today, on the opening day of Sibos, the world’s premier financial services event, ExCeL has unveiled a new arrival experience.
Sustainability is an increasingly pressing concern and should be a priority that guides your event design from inception. What Is “Sustainability” and Why Do Your Stakeholders Care? Sustainability is commonly understood in a few different ways. Any initiative within your event that supports one of these goals (e.g.
This article aims to help you get through the event tech noise and find the event app that’s best for you. Ensure that the platform contenders are intuitive and easy to learn for your users, especially if you don’t have tech-savvy power users. Generate new revenue sources – in app sponsorship packages.
Table of Contents Casual Themes Sophisticated Themes Tech and Innovation Themes Destination and Travel Themes Artistic and Creative Themes Interactive and Hands-On Themes Outdoor Themes Fun and Unique Themes 45+ Memorable Themes for Your Next Corporate Event Now let’s look at 45+ memorable theme ideas for your next corporate event.
Times are Changing: Learn Sustainable Event Planning. Selecting the right vendors, getting good speakers on board and looking for sponsorship are just a few of these event essentials. How to Make a Sponsorship Proposal? 40 Companies to approach for Event Sponsorship. Why Event Sponsorship is Necessary?
The sustainable choice. They can be hired for short or long periods, and we offer branding opportunities for awareness and sponsorships. Low power consumption and designed and manufactured in the UK with a predominant UK supply chain. ChargeBox offers a range of charging solutions from lockers to coffee tables. Find out more here.
At Campus Party Brasil 2017 (CPBR10) — an 8,000-attendee technology festival program — registrants for “The Big Hackathon,” a 100-hour event devoted to finding tech solutions for the United Nation’s 17 Sustainable Development Goals, had to be pared down to 300 active participants. “We But tech needs can go beyond internet access.
From ideation, to marketing, to sponsorship, to on-site logistics, you’ve been hustling to create a standout attendee experience. By digitalizing and simplifying your registration and attendee tracking process, you are also improving the experience for your employees which is vital for sustainability. Nurturing Sponsorship.
We’re always looking at new trends, tech innovations and the social climate to see what will shake up the industry. The cost of hiring cross-border staff and securing booths and sponsorships will increase with Brexit. Carbon neutrality, sustainable design, and eco/green themes are becoming the new event fad.
Revenue Streams : Will you sell tickets, offer sponsorships or VIP packages? Do they have the tech you needsound systems or projectors? Technologic support : For streaming sessions or on-site tech issues. Have a tech-savvy person in charge of it. Event Flow : Map out the agenda. Inspect Before You Commit : Walk the space.
What better time then, to talk Top Tech for Exhibitions. Our sustainable technology solutions are the keys to unlocking productivity, efficiency, and event ROI. Event sponsorships are the top choice for organisers to monetise events. Event sponsorships are the top choice for organisers to monetise events. In fact, 29.7%
So whether there’s an official sponsorship component or not, making sure that we really understand what those partners also need to get out of this experience. We have some clients that require that we as a company have very specific sustainability protocols with supportive metrics we must be able to substantiate by 2025.
Event technology is increasingly seen as a key component of any organization’s tech stack. Faced with mounting pressure to transform the small nonprofit into a fully sustainable organization, the team needed to scale without adding costly resources. Suffering from Manual Processes. Watch the Video.
While this will depend on the tech-savviness of your audience, the answer is probably not. Information is the new currency, and analytics tools represent a goldmine in the world of sponsorships. More sustainability, more inclusion, different experiences. So, how can you solve this? Communicate!
However, many of today’s virtual event platforms are missing the functionality necessary to drive meaningful business outcomes from sponsorships at today’s virtual events. As a result, the majority of event tech providers focused solely on delivering functionality centered on the needs of event organizers and their attendees.
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