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Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. Plus, she shares the KPIs and metrics HPE is employing to measure the impact and business influence of its events and programs, as well as the future state of AI, sustainability, DEI and tech.

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Q&A: 10 Minutes with Keri Ibbitson of Philips

Event Marketer

More of Our Interviews: Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet Q&A: 10 Minutes with Erin Taylor of Oatly Keri Ibbitson, Regional Lead-Events at Philips “HIMSS has been a tradeshow giant for most my career, bridging cutting edge tech companies with healthcare giants, and the hybrids in between,” Ibbitson says.

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Event Tech Live: What to Know Before You Go

Stova

Are you attending Event Tech Live (ETL) in London next week? What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.

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How to Write an AV RFP that Covers COVID-19 Variables

Smart Meetings

You can sell double the sponsorships if you have an exhibit hall and multiple break-out components. CONS: Added travel and lodging costs for your virtual team to execute the virtual platform on-site. Exhibit hall sponsorships are less lucrative than both virtual and live. Streaming tech fees. Streaming capture device.

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4 Questions that may save your hybrid event

Attendease

The main program would be in-person; those who couldn’t commit (or afford) to travel and multi-day stays would watch the conference program online through a more affordable ticket option. You can have sponsorship packages that leverage both virtual and in-person components. For instance: You can reach a larger audience.

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Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

Event Marketer

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Check Out Our SXSW Archives: Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon.

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Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans

Event Marketer

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. As Hendrick’s put it , “Due to our unhurried travel style and our elite emphasis on safety, it is entirely possible that passengers may arrive one to several days after the game has occurred.” And they weren’t kidding.

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