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Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. Plus, she shares the KPIs and metrics HPE is employing to measure the impact and business influence of its events and programs, as well as the future state of AI, sustainability, DEI and tech.
More of Our Interviews: Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet Q&A: 10 Minutes with Erin Taylor of Oatly Keri Ibbitson, Regional Lead-Events at Philips “HIMSS has been a tradeshow giant for most my career, bridging cutting edge tech companies with healthcare giants, and the hybrids in between,” Ibbitson says.
Are you attending Event Tech Live (ETL) in London next week? What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.
You can sell double the sponsorships if you have an exhibit hall and multiple break-out components. CONS: Added travel and lodging costs for your virtual team to execute the virtual platform on-site. Exhibit hall sponsorships are less lucrative than both virtual and live. Streaming tech fees. Streaming capture device.
The main program would be in-person; those who couldn’t commit (or afford) to travel and multi-day stays would watch the conference program online through a more affordable ticket option. You can have sponsorship packages that leverage both virtual and in-person components. For instance: You can reach a larger audience.
And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Check Out Our SXSW Archives: Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon.
Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. As Hendrick’s put it , “Due to our unhurried travel style and our elite emphasis on safety, it is entirely possible that passengers may arrive one to several days after the game has occurred.” And they weren’t kidding.
?? The Best of the Best: Sponsorship Series: A Guide To Virtual Event Sponsorships Part I: Deals & Packages. More Sponsorship Ideas: 15 Virtual Event Sponsorship Ideas: Get Creative! ? You might be asking why I am partaking in unnecessary air travel. Let’s talk about sponsorship deals and packages! (10-minute
And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. There was also a 100-foot-tall Christmas tree, a marketplace, themed F&B and live entertainment.
Joe Colangelo, CEO and cofounder of Arlington, Virginia–based Bear Analytics , a consulting and tech firm for associations and events, said that associations realize that they must pivot faster. As for pricing sponsorships: This appears to be the Wild, Wild West right now. Then, they can come back to you later. That goes away.
Eventinterface has been selected as one of the finalist for the renowned Tech Watch Awards by ibtm, the leading exhibition for the meetings industry. From the nine finalists, judges will now vote for a winner in each category, one of which will be named Tech Watch Award 2017 winner on 29 November at ibtm world in Barcelona.
Eventinterface has been selected as one of the finalist for the renowned Tech Watch Awards by ibtm, the leading exhibition for the meetings industry. From the nine finalists, judges will now vote for a winner in each category, one of which will be named Tech Watch Award 2017 winner on 29 November at ibtm world in Barcelona.
Eventinterface has been selected as one of the finalist for the renowned Tech Watch Awards by ibtm, the leading exhibition for the meetings industry. From the nine finalists, judges will now vote for a winner in each category, one of which will be named Tech Watch Award 2017 winner on 29 November at ibtm world in Barcelona.
Now, companies are taking a harder line on travel. What if travel policies change, and speakers, attendees and sponsors start to cancel? You’ll avoid cancellations by people who won’t travel and reduce crowds at the venue to enhance Covid safety. You planned a spectacular event. The venue was perfect and the speakers top-notch.
While travel might be exciting, event planners know that it can be tough at times. Thankfully, there are ways to ease the burden of travel. And to get the least stress from travel, make the most out of high-end lounges to fight jet lag while only traveling with the top airlines. The Myths of Tech Restaurant Events.
As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Following is a look at how seven sponsors approached in-person engagement after a two-year hiatus. And… action!
Hybrid events have become extremely popular because of travel restrictions, regulations and lockdowns which force people to stay back at home. These leads are the main reason why brands do sponsorship in the first place. . Going hybrid enables lesser people to travel to the venue, so lesser overall carbon footprint. Conclusion.
Since attendees don’t have to spend money on travel-related expenses, more people have the ability to attend. These aim to educate attendees on tech ideas and products while also encouraging networking. Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials.
In a virtual format, your event tech will take center stage. You should also be able to use the same platform to pivot to a hybrid or in-person format as travel and health restrictions change. While your event goals and objectives will remain the same, you’ll need new tools and tactics to achieve them.
If you’re a small brand or creating a new event, you likely don’t have sponsorship requests flooding your inbox. That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Sponsorships aren’t cheap, and your sponsors want to get value for the money.
Event tech integration. Event tech can give you a leg up designing your website, fostering community networking with an event app , organizing one-time and year-round events, and more! How Event Tech Can Help You Improve Your Association Event Website Looking for a way to simplify setting up your association event website?
” As the Head of Sponsorship, Events & Strategy at the Hong Kong Rugby Union, Melvin works hard all year to make the 120,000 visitors of the Sevens happy. Head of Sponsorship, Events & Strategy at the Hong Kong Rugby Union: Melvin Byres. Finally, what piece of event tech can’t you live without?
Experiences included a “VVIP” opening event for Web3 media company nft now called The Gateway: a Web3 Metropolis that included a launch ceremony with Miami’s mayor to celebrate the integration of art in Web3, plus tech-forward partner activations and specialty cocktails. Three Ways to Solve for Miami Art Week Pain Points. Transportation.
It feels to me that there is much more of a broadcasting mentality needed as if the content is good it will attract audiences and generate sponsorship, making delegate revenue less important. Tech natives are used to quickly seeing who is online, interacting in a more casual way due to their use of social media and messaging apps.
The pandemic normalized virtual events and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! Only then can we set our eyes on the horizon and see that embracing event tech is the only way of the future.
From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading event agency. One clear benefit to this event tech is the sheer amount of insight and analysis you have access to, in addition to the branding and sponsorship opportunities.
And to give our audience an experience to remember, we need experts from the events management companies and the tech industry. You need people who are good at organizing, tech, and creative minds. Tech Support: Having tech support experts on board is essential. Similarly, a virtual business is not a one-man business.
And to give our audience an experience to remember, we need experts from the events management companies and the tech industry. You need people who are good at organizing, tech, and creative minds. Tech Support: Having tech support experts on board is essential. Similarly, a virtual business is not a one-man business.
Hybrid events have become extremely popular because of travel restrictions, regulations and lockdowns which force people to stay back at home. These leads are the main reason why brands do sponsorship in the first place. Going hybrid enables lesser people to travel to the venue, so lesser overall carbon footprint. Conclusion.
Hybrid events have become extremely popular because of travel restrictions, regulations and lockdowns which force people to stay back at home. These leads are the main reason why brands do sponsorship in the first place. Going hybrid enables lesser people to travel to the venue, so lesser overall carbon footprint. Conclusion.
The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands. Notable Feature: The registration page includes a Vendor Ticket option that is specifically for technology providers, creating opportunities for collaboration between hoteliers and tech innovators.
Other sessions will address positioning your company for post-COVID growth and how the work-from-home culture and decrease in business travel will affect in-person meetings. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.
Involve those who can’t attend physically (due to travel, cost, or venue capacity). How you will recruit your speakers, sponsorships, and partnerships. Event tech. Sponsorship management. Select other event tech. Have international speakers that can participate physically or virtually. Lower your carbon footprint.
Sponsorship Series Pt. 2: 28 Virtual Event Sponsorship Ideas! ? This dog traveled about a mile in the 110° Arizona heat, skipped every house along the way, and made her way into our backyard by crawling under our fence. We have even MORE sponsorship ideas to help your virtual event thrive (11-minute video).
Virtual events have led to a decrease in the cost of travel and lodging. A virtual event is budget-friendly, but it also helps reduce any impact on the environment caused due to travelling of many people together. Also, travel constraints do not apply to virtual events. Virtual events, however, have made this easier. Conclusion.
Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan. Venue Matters.
Before moving forward, it’s best to have a complete budget you can use to estimate potential ROI from ticket sales and sponsorships. Consider everything that you might need to create a successful event: Travel expenses Catering Venue fees Event tech Speaker and presenter fees Marketing and event promotion. Secure sponsorships.
Broader audience access – Eliminates the excessive travel, costs and time as barriers that prevent many attendees from showing up; all they need now is reliable internet access and a computer or mobile device. Sponsorships. Start selling sponsorships the minute you have set your schedule and have booked your main presenters.
Now and then, the Event Tech Podcast reviews a certain product or service. Brandt and Kyle welcome Amy Hyatt, the Head of Customer Success at Remo , who brought along Remo’s client, Michael Willoughby, the Tech Director at Battle Born Progress. From a service perspective , they’re launching level 2 tech support.
Revenue Streams : Will you sell tickets, offer sponsorships or VIP packages? Do they have the tech you needsound systems or projectors? Technologic support : For streaming sessions or on-site tech issues. Have a tech-savvy person in charge of it. Event Flow : Map out the agenda. Inspect Before You Commit : Walk the space.
Table of Contents Casual Themes Sophisticated Themes Tech and Innovation Themes Destination and Travel Themes Artistic and Creative Themes Interactive and Hands-On Themes Outdoor Themes Fun and Unique Themes 45+ Memorable Themes for Your Next Corporate Event Now let’s look at 45+ memorable theme ideas for your next corporate event.
Event costs, venue capacity, and travel limitations can deter willing participants from attending an event. Hybrid events also support increased sponsorship since sponsors will have more visibility with both in-person and virtual attendees. Generate sponsorship revenue? Identify Your Goals. Attract more clients? More sales?
Staff Payments inclusive of their accommodation, food, and travel. ? Venue Expenses (rent, furnishings like chairs, tables and so on, tech part for the venue, license permissions, contracts, Badges and Ids for the staff). ? Event Tech expense i.e. event website and event application as per the requirement. ?
Never start with the tech.”. Often, achieving the desired outcome requires cobbling together tech solutions—for a hybrid virtual, if you will. If, instead, the problem you are solving for is cost, then the options are charging for attendance or selling sponsorships or a combination of the above. Don’t Start with the Platform.
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