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In-booth education, whitepapers, and solution-based demos will be valued greater than a chance to win Alexa. If you have a conference with an expo that is in decline, consider shifting from an expo/tradeshow/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.
Seek Sponsorship . Sponsorship opportunities and collaborations are important because they help in many ways and they come from those who share your beliefs and goals. Links to downloadable content such as eBooks, whitepapers, presentations. Pay attention to who’s watching? Make sure to include: .
You can offer exclusive elements throughout the year, like eBooks and whitepapers. Digitization unlocks new sponsorship opportunities. We’ve seen savvy organizers tie their sponsorship tiers to certain benefits built into the app itself. So, maybe your platinum sponsor receives two game challenges.
Sponsorships – Very important in the non-profit arena, sponsorships can help to fund projects and keep programs operating. It can be a very valuable tool for determining the success of an event such as a conference or tradeshow. New donors – Signing on committed donors means a cash flow you can count on regularly.
For example, a B2B tradeshow for the fintech industry might determine that enterprise decision-makers (c-suite, VPs, heads of departments) respond to messaging that conveys the events ability to deliver high-level strategic insights, networking with other executives, potential vendors for long-term partnerships, etc. Press and Media.
We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, tradeshows, and team-building activities better and more efficiently. Unmissable sponsorship opportunity." What is Event Marketing? Early bird rates extended."
Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at tradeshow to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Sponsorship and exhibitor options. Sponsor Marketing.
Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at tradeshow to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Who says that sponsorships are all about you promoting the sponsor?
These tools let you recreate a tradeshow online, and they include applications like 6connex , vFairs , Accelevents , INXPO , BigMarker and ON24. as well as pre-recorded videos, images, PDFs and any other asset that you may want to show attendees during your event. Downloaded assets (videos, whitepapers, etc.)
billion in the United States in the first half of 2017, according to venture-capital fund Rock Health — has fueled new events and new competition for sponsorship dollars. As it was executed, Money20/20 wasn’t dramatically different from a traditional event, with a tradeshow along with general sessions and breakouts. “It
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