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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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How to Plan Virtual Events – Ideas for Amazing Online Experiences

Planning Pod

These tools let you recreate a trade show online, and they include applications like 6connex , vFairs , Accelevents , INXPO , BigMarker and ON24. as well as pre-recorded videos, images, PDFs and any other asset that you may want to show attendees during your event. Downloaded assets (videos, white papers, etc.)

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Hybrid Events: A Complete Guide

Ins'Tent

Seek Sponsorship . Sponsorship opportunities and collaborations are important because they help in many ways and they come from those who share your beliefs and goals. Links to downloadable content such as eBooks, white papers, presentations. Pay attention to who’s watching? Make sure to include: .

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Why a successful return to in-person events must include virtual elements

Socio Events

You can offer exclusive elements throughout the year, like eBooks and white papers. Digitization unlocks new sponsorship opportunities. We’ve seen savvy organizers tie their sponsorship tiers to certain benefits built into the app itself. So, maybe your platinum sponsor receives two game challenges.

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A Comprehensive Guide to Event ROI

ePly

Sponsorships – Very important in the non-profit arena, sponsorships can help to fund projects and keep programs operating. It can be a very valuable tool for determining the success of an event such as a conference or trade show. New donors – Signing on committed donors means a cash flow you can count on regularly.

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4 Analytics Best Practices for Maximizing Data Insights

Stova

For example, a B2B trade show for the fintech industry might determine that enterprise decision-makers (c-suite, VPs, heads of departments) respond to messaging that conveys the events ability to deliver high-level strategic insights, networking with other executives, potential vendors for long-term partnerships, etc. Press and Media.

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Event marketing explained: The complete guide on how to promote events

Planning Pod

Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at trade show to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Sponsorship and exhibitor options. Sponsor Marketing.