B2B Buyers Have Changed, Expos Haven’t
Velvet Chainsaw
MARCH 2, 2018
In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. If you have a conference with an expo that is in decline, consider shifting from an expo/trade show/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees.
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