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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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5 Financial Management Tips for Association Event Organizers

Eventmobi

Sponsorship revenue. Set a dollar amount you hope to generate from sponsorships to cover event costs. For example, if your organization wants to develop more partnerships with local businesses, setting financial goals around sponsorship revenue would make sense in the context of your strategy. Sponsorships.

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Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards

Event Marketer

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. Even though people are starting to reenter venues, we’re still not all the way back.

Wireless 360
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How Allstate is Leveraging its CFP Partnerships to Own the College Football Scene

Event Marketer

So it’s no wonder that between the CFP, 15-plus years of activating sponsorship programs and a target customer that indexes high with the sport, the brand is on a mission to prove that “Allstate and college football are synonymous.” Attendees arrived for photos on the blue carpet before entering the venue.

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Introducing the 2021 Event Planning Playbook

Event Farm

The Playbook provides three valuable tools for venue scouting. . Selecting an event venue. This section suggests questions to ask venues about compliance and safety, recommends venues with GBAC STAR accreditation, and advises following CDC guidelines on ventilation and sanitization. . Developing a transportation plan.

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No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics

Event Marketer

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. With few spectators allowed at the Olympic venues, the pandemic proved the value of video. This is like being there,” says Cosm president and ceo Jeb Terry of the transportive setting.

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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Event venues are raising rates for basic services like electrical, internet, trash management and catering. Travel costs are rising due to strong demand (led by the leisure sector).

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